LEARFIELD

Introducing Compass NIL – an exchange platform exclusively designed to manage NIL dealmaking between brand partners and student-athletes. Learfield’s Compass NIL powers increased opportunities for student-athletes to participate in NIL activities while also facilitating NIL merchandise licensing activity at scale.

Happy Women’s History Month! ? This Women’s History Month, we celebrate the power of connection! ?? Together, we’re learning, growing, and inspiring future generations. #WomensHistoryMonth

Fifth Third Bank introduces Team Fifth Third - a Name, Image, and Likeness program comprised of 26 student-athletes that will give fans an all-encompassing look at the personal stories and personalities of each student-athlete. Student-athletes who will be featured in the program include: University of Cincinnati - Jillian Hayes, Rayvon Griffith, Dillon Mitchell, Daniel Skillings Indiana University Bloomington - Sydney Parrish, Anthony Leal, Gabe Cupps University of Florida - Walter Clayton Jr., Alexia Gassett, Micah Handlogten, Kylee Kitts, Will Richard Duke University - Sion James, Reigan Richardson University of South Carolina - Chloe Kitts, Bree Hall, Nick Pringle, Cam Scott University of Dayton - Ivy Wolf, Zed Key, Javon Bennett Xavier University - Ryan Conwell, MacKenzie Givens, Dayvion McKnight, Dailyn Swain The social media video series will highlight each athlete’s journey & showcase what it takes to play DI college basketball.

Last week, we participated in Paciolan’s annual PACnet conference, which featured a gathering of industry leaders and insightful panels with contributions from three of Learfield's own, including Ben Mathan, Sarah Davis, and Ian Moses. The conference covered significant topics in live entertainment such as the evolving landscape of college athletics and turning strategy into action across ticketing, fundraising, marketing, and sales, as well as Paciolan product-focused content.

We are proud to be named a Sports Business Journal Awards: Tech finalist for Best Tech Collaboration alongside our partners EA SPORTS and OneTeam Partners for the NIL opt-in for the #CFB25 video game. Our Compass NIL platform, developed by CLC played a crucial role in this innovative collaboration. Read more about the tech awards here ?? bit.ly/41zo6Yy

Good read below on our emerging new roles! ?? #NIL #Content #Growth https://lnkd.in/drBYdhPB

??? #PACnet25: Where ideas meet the ocean breeze! ?? We're gearing up for an unforgettable experience at the Hyatt Regency Huntington Beach—and we can't wait to see YOU! Stay tuned for exclusive previews, special moments, and all the excitement at the big event! ??

>> https://gohski.es/4399noi Four #WashingtonHuskies student-athletes will launch?a first-of-its-kind partnership with Paciolan and LEARFIELD's Compass NIL platform to offer discounted tickets to Husky games.

Learfield's VP of Partner Engagement, Annie Weed, joined the "Mind Your Business: Women in Sports" panel at Georgia State University’s Women Empower Women Excel brunch. Other panelists included: Lauren C. Taylor – Director, Sports Marketing at ESPN Tareia Williams Lee – VP, Strategic Brands and Talent Communications at Warner Bros. Discovery The panel shared their career journeys and discussed the challenges and opportunities of working in the sports industry.

Are you a college athletic program looking to unlock new revenue opportunities? ?? Check out our latest blog to learn how Learfield’s Fanbase platform can help schools make informed business decisions — from developing targeted marketing strategies to optimizing sponsorship opportunities and maximizing donor support.