As a marketer, staying ahead means planning carefully and executing flawlessly. But connecting with audiences and delivering campaigns that make a big impact is getting increasingly complex. From developing strategies to carrying them out, marketers face a myriad of challenges that can slow them down.
Take for example, ?? ????????????????. Most marketing plans are put together in spreadsheets and PowerPoints, then sent around for feedback and approval. Some companies even make big posters to showcase their plans. But these often end up isolated, making it tough to share information across teams and keep everything up to date.
What about ?? ???????????????? ????????????????? When leaders ask for campaign updates, it usually means campaign managers scramble to send out emails or Slack messages to gather the information they need from different departments. Then, they spend their weekends pulling together all that data into a PowerPoint or yet another report.
And don’t even get us started on ?? ??????-????-?????? ????????????????????! Separate systems and weak marketing and metadata governance make it hard to track everything about a campaign (assets, customer journey, channel performance, etc.) throughout its lifecycle. This can shake confidence in making the data-driven decisions that could really boost business success.
But marketers, rejoice! Last week, Adobe introduced a groundbreaking new tool called ?????????? ?????????????????? ????????????????. In a new blog, we offer a preview of Workfront Planning, highlight some of its key uses, and demonstrate how it can have a tremendous impact on your 2025 planning (and beyond): https://lnkd.in/eaZqWtJy
#AdobePartner #AdobeWorkfront #WorkfrontPlanning
