LeapPoint, an OPMG Company

Last week, LeapPoint had the opportunity to co-host an intimate gathering at The Counter in Charlotte where an innovative dining experience beautifully merged with engaging conversations about the Content Supply Chain and Generative AI. If you missed out, don't worry. We're bringing this unique experience to Philadelphia next week! Join us ?? Tuesday, October 15 ?? at The Estuary, a one-of-a-kind floating dock, for another evening of thought-provoking discussions designed to help marketing leaders get the answers they need around CSC and GenAI. Don't miss this opportunity to connect, learn, and dine in style: https://lnkd.in/dpeT49F8 #AdobePartner #ConnectedExperiences #ContentSupplyChain #GenAI

We are thrilled to announce that LeapPoint has been acquired by Omnicom! This significant milestone is set to propel us into a new era of growth and innovation delivering Content Supply Chain solutions and expertise. LeapPoint will remain intact and sit within Omnicom Precision Marketing Group (OPMG), a global network of agencies and consultancies spanning CRM, customer experience design, and marketing technology and business consulting. "I am thrilled about the positive impact that joining Omnicom Precision Marketing Group?will have on the next phase of growth for LeapPoint," shares CEO Nicholas DeBenedetto. "We look forward to scaling our ability to provide our customers with unparalleled content supply chain expertise, enabling rapid delivery and effective management of content at scale. As a result, our customers can deploy exceptional employee experiences while delivering on consumers’ demands for personalized interactions and powerful brand experiences." "LeapPoint's outstanding depth of expertise across the Adobe Content Supply Chain, and Workfront specifically, makes them a vital strategic addition for Omnicom," said?Luke Taylor, CEO of OPMG. Joining OPMG reinforces our commitment to our clients, our partners at Adobe, and our dedicated team, as we continue to provide the exceptional service we are known for. Stay tuned for more updates as we embark on this transformative journey! #EvolveandGrow #ContentSupplyChain #AdobePartner #LeapPoint

Headed to Society for Health Care Strategy & Market Development (SHSMD) Connections next month? Don't miss our joint ?? Sunrise Session ?? with Adobe on Monday, October 14 featuring Ashley Jones Aglubat, MHS and Thomas Swanson. We'll be shining a spotlight on the growing demands healthcare marketers are under to deliver personalized patient experiences, and how a modernized content supply chain can help you enhance efficiency and maximize ROI, all while maintaining a focus on human care and connection. ???Register now and join us in Denver! https://lnkd.in/eMar75z

Calling all Adobe Workfront aficionados! Our next ?????? ?????? ?????????????? session is coming up this Thursday @ 1:30 p.m. EST, and this month we're delving into a theme commonly requested by our clients: using parent-child project relationships. Whether you're looking to be able to support auxiliary reviews or manage individual tactics concurrently while still tracking progress at the campaign level, this session is for you. Join Jacob Bach, BSE, CSM as he unpacks the why, how, and best practices of these powerful relationships. RSVP ?? https://lnkd.in/ebcQvg2W #AdobePartner #AdobeWorkfront #ConnectedWork

GenAI is more than just an ingredient in your Content Supply Chain —it's the secret sauce for planning, creating, managing, and measuring on-brand content across platforms. But navigating the best tools, ensuring GenAI's safety for commercial use, and convincing internal committees can be daunting... Join us for two upcoming ???????? ???? ?????? ???????????? events to get all the answers you need. Hosted by Adobe, these exclusive experiences will feature great food and even better insights and conversation. ?? Charlotte - October 2 - https://lnkd.in/d39R2wvM ?? Philadelphia - October 15 - https://lnkd.in/dpeT49F8 #AdobePartner #ContentSupplyChain #GenAI

Workfront isn't just a powerhouse for managing and tracking work—it's also designed to make your day-to-day life easier. Imagine the convenience of having your team's time off seamlessly synced between Workfront and Outlook. No more double-booking or missed notifications! With a touch of automation magic, marking a day off in Workfront can automatically create an Outlook meeting notice, blocking calendars with just a click. This means less hassle for you and your team, and more time to focus on what truly matters. Happy employees lead to better customer experiences, and with Workfront, everyone wins! Check out our latest video to see how these features can transform your workflow and boost productivity. #AdobeWorkfront #AdobePartner #ConnectedWork

12-minutes. 10 actionable strategies designed to help you foster greater adoption of Adobe Workfront. Tune in as Steve Cappellucci, our Managing Director of Strategy and a seasoned expert in strategic transformation shares his top tips - from from understanding perceived value to implementing structured simplicity and embracing change at every organizational level. Watch now ?? https://lnkd.in/em4Q5x4m #AdobeWorkfont #AdobePartner #DigitalAdoption

Last week, our team in London had the distinct pleasure of hosting more than a dozen clients, partners, and colleagues for an unforgettable day of cricket, camaraderie, and insightful discussions on content supply chain at the Final Test Match of the British Summer: England vs. Sri Lanka! ?? At LeapPoint, we believe that bringing people together for meaningful connections and conversations is key to success. A heartfelt thank you to everyone who attended and made the day truly remarkable. Here's to more moments of collaboration and shared experiences! ?? #AdobePartner #ContentSupplyChain #ConnectedWork

As a marketer, staying ahead means planning carefully and executing flawlessly. But connecting with audiences and delivering campaigns that make a big impact is getting increasingly complex. From developing strategies to carrying them out, marketers face a myriad of challenges that can slow them down. Take for example, ?? ????????????????. Most marketing plans are put together in spreadsheets and PowerPoints, then sent around for feedback and approval. Some companies even make big posters to showcase their plans. But these often end up isolated, making it tough to share information across teams and keep everything up to date. What about ?? ???????????????? ????????????????? When leaders ask for campaign updates, it usually means campaign managers scramble to send out emails or Slack messages to gather the information they need from different departments. Then, they spend their weekends pulling together all that data into a PowerPoint or yet another report. And don’t even get us started on ?? ??????-????-?????? ????????????????????! Separate systems and weak marketing and metadata governance make it hard to track everything about a campaign (assets, customer journey, channel performance, etc.) throughout its lifecycle. This can shake confidence in making the data-driven decisions that could really boost business success. But marketers, rejoice! Last week, Adobe introduced a groundbreaking new tool called ?????????? ?????????????????? ????????????????. In a new blog, we offer a preview of Workfront Planning, highlight some of its key uses, and demonstrate how it can have a tremendous impact on your 2025 planning (and beyond): https://lnkd.in/eaZqWtJy #AdobePartner #AdobeWorkfront #WorkfrontPlanning

Planning to attend Society for Health Care Strategy & Market Development (SHSMD) Connections next month in Denver? Be sure to sign-up for our Sunrise Session on Monday, October 14 featuring LeapPoint's Director of Healthcare Programs, Ashley Jones Aglubat, MHS and Thomas Swanson from Adobe. They'll dive into the driving forces and challenges of personalization, and unpack the five crucial elements of a high-functioning content supply chain. ?? They'll also be sharing success stories from leading healthcare organizations that are transforming their strategies for greater efficiency and ROI, all while keeping human care and connection front and center. To learn more and register, visit the SHSMD website ?? shsmd.org #SHSMDConnections #HealthcareInnovation #Personalization #AdobePartner #ContentSupplyChain