LeapPoint, an OPMG Company

A picture is worth a thousand words, and this one says it all ?? Recently, several members of our team had the opportunity to visit with our sister company, RAPP, and our partners at Adobe in the Middle East. From energizing meetings to impactful collaborations, the visit was a testament to the strength of being part of the Omnicom family. Joining forces under One Omnicom has opened new doors—not only expanding our global presence but also enabling us to combine expertise and deliver even greater value for our clients. Together with Adobe and our sister companies and in the MENA region, we’re building on a shared vision of innovation, growth, and seamless integration across our network. The future is bright, and we’re only just getting started! --- Gagandeep Singh Soodan Luke Alexandre Michael Minto Curtis Schmidt Aakanksha Mishra Ahsan Z Butt #OneOmnicom #ConnectedExperiences #AdobePartner

Hey Adobe Workfront aficionados ?? Recently, in an Ask the Experts session with seasoned Workfront Architect Jacob Bach, BSE, CSM, we explored a topic frequently requested by clients: leveraging parent-child project relationships. Jacob explained the reasons, methods, and best practices for these setups, focusing on five main use cases. Here are the highlights: Use Case #1: Multi-phase Projects Parent-child relationships can be very useful for projects that involve multiple phases. Here, the parent project represents the whole initiative, and each phase is a child project. This breakdown makes complex projects more manageable while still allowing you to track overall progress. For instance, in a drug trial with various review stages, each phase can be a separate child project, allowing for better management and tracking of different timelines. Use Case #2: Cross Departmental Projects For cross-functional marketing projects, using parent-child relationships can increase accountability and visibility across departments. The parent project oversees the entire initiative, while the child projects handle individual departments' tasks. For example, a thought leadership article might require content from in-house experts and an agency, each managed as separate projects but coordinated under a parent project. Use Case #3: Global Campaigns with Regional Variations If you manage global campaigns that need regional adjustments, parent-child relationships help you customize and comply with local demands, like language or marketing style differences. This enables parallel processing, improving the speed to market. Each region can have a child project managing its specific requirements while linking back to the parent project for overall strategy alignment. Use Case #4: Managing Multiple Projects within a Program When managing related projects within a program, a parent-child setup gives clarity and control over each project's status. The parent project manages the overall budget and timeline, while the child projects handle individual project goals. This arrangement allows for better vision over the program's components and connections than conventional program-level objects. Use Case #5: Multi-Deliverable Projects For campaigns with multiple deliverables, such as a brochure, a flyer, and a billboard, parent-child relationships allow individual management of each asset while maintaining a coherent theme across the campaign. By defining the overall look and objectives at the parent level and managing specific assets through child projects, you optimize resource allocation and maintain consistency. Multiple designers can work simultaneously on different aspects, making the project flexible and efficient. These use cases showcase how the parent-child project relationship in Workfront can bring clarity and efficiency to complex projects within Adobe Workfront, ultimately making it easier for teams to manage their tasks and achieve their goals.

How often do you find projects stuck in "planning" in Workfront because they haven't been updated to current status? ??♂???♀? We're guessing it happens more often than you'd like, causing team members to miss crucial notifications that keep your projects moving forward. The short video below showcases a powerful automation we built for one of our clients. Once the first task—commonly a kickoff meeting—is marked 100% complete by the project owner, Fusion seamlessly updates the project status to current. This ensures that everyone on the team is notified and ready to dive into their tasks on time. Check out how this simple yet effective automation can enhance your team’s communication and overall efficiency.?? #AdobeWorkfront #ConnectedWork #AdobePartner

Have you ever encountered an "Accidental Project Manager"? ?? You know, the teammate who is juggling project management tasks alongside their primary role as a Creative Manager or Automation Specialist. These dual responsibilities can be daunting... Our latest article from Brett Robison, PMP dives into how System and Group Administrators can customize Adobe Workfront to simplify project management for these users. By implementing key setup tips, administrators can gradually enhance user experience and productivity, empowering Accidental PMs to master Workfront's capabilities with ease and confidence. ?? Read the full article and join the conversation by sharing your experiences or tips in the comments below: https://lnkd.in/etzs4hXC #AdobePartner #AdobeWorkfront #ConnectedWork #ProjectManagement

Today is a day to honor all those who have served and supported those in service, acknowledging the profound impact of their commitment to our nation. We are proud to stand with our veteran community here at LeapPoint, reflecting our values of respect (#PutPeopleFirst) and community support (#WeWinAsATeam). We are grateful for your service and the strength you bring to our team and beyond. Thank you for your service and sacrifice. We are honored to work alongside you and support you. #VeteransDay #Gratitude #LeapPointValues #CommunitySupport #ThankYouVeterans

Ever wondered how to elevate your Workfront updates with Fusion or other iPaaS tools? In the latest issue of ??? Wizards of Workfront, Andrew Koprowski reveals the secret to making your updates not just functional, but visually stunning with custom HTML. Even if HTML isn't your strong suit, Andy's got the cheat code to help you achieve the perfect look. Explore how: https://lnkd.in/edS-xZ5E #AdobeWorkfront #AdobePartner #WizardsofWorkfront

Is your team stuck using a manual review process to ensure in-market content remains relevant and compliant? ?? You're not alone! Maintaining hundreds - or even hundreds of thousands - of marketing assets, while ensuring each piece remains relevant and compliant, is a daunting task for any size organization. LeapPoint recently helped one of our clients overcome this challenge by automating their content review cycle using Adobe Workfront. This automation not only streamlined the review process, but also saved considerable time and resources. Check out the 90-second video below to see the transformation in action. #MarketingAutomation #AdobeWorkfront #EfficiencyBoost #AdobePartner

Who's headed to the HCIC Conference in Austin next month?! LeapPoint is excited bring together attendees after an exciting day of learning to unwind, foster new connections, and enjoy exquisite food and cocktails. ??? Date: November 12 ?? Location: P6 at The LINE Austin [Register here] to join us for this exclusive event: https://lnkd.in/gSKfkNfp

Congrats to our incredible #AdobePartners for receiving the first-ever Adobe Firefly Partner Award! ?? ?? Omnicom creative agency 180 Global took home the top award for an innovative campaign that generated over 1.5M assets in just five days. Runners-up Accenture and Monks also showcased exceptional work, transforming their clients' content supply chains with creative production at scale. It’s just the beginning of what’s possible with Adobe Firefly—here’s to more innovation ahead! Learn more: https://adobe.ly/4dUosMi

Last week, LeapPoint had the opportunity to co-host an intimate gathering at The Counter in Charlotte where an innovative dining experience beautifully merged with engaging conversations about the Content Supply Chain and Generative AI. If you missed out, don't worry. We're bringing this unique experience to Philadelphia next week! Join us ?? Tuesday, October 15 ?? at The Estuary, a one-of-a-kind floating dock, for another evening of thought-provoking discussions designed to help marketing leaders get the answers they need around CSC and GenAI. Don't miss this opportunity to connect, learn, and dine in style: https://lnkd.in/dpeT49F8 #AdobePartner #ConnectedExperiences #ContentSupplyChain #GenAI