Lean Marketing

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Just finished reading "Lean Marketing" ? A great sequel to the "One Page Marketing Plan" Kudos Allan Dib & Lean Marketing ?? Thank you Wael Wahby for the invaluable gift ?? New Next BIG Things are currently underway ??

Sarah Babac, MBA ?? is an absolute pro at interviewing. She was so good, that even though I eventually gave the role to someone else (I’ll explain why in a bit), I created an entirely new role just for her. Reasons why she impressed us: - She had multiple touchpoints before and after every conversation. - She asked smart questions, engaged with the company, and even posted about her 1PMP certification on LinkedIn. - She parroted key messages we teach in the book in her interview. - She sent personalized messages to others on my team, asking what they liked about their jobs. - She asked hard questions early on in the process. This allowed us to go through salary, expectations, etc BEFORE we made a decision. I knew that if we were to choose her, both parties would feel comfortable getting started right away. Now, unfortunately, as incredible as she was, we were looking for new additions to my team’s existing skills. She was a clone of my existing top performers. So - in the end, we created a role for Sarah that didn't even exist. Her hard work paid off and it was the best decision for our company.

Look at any of my team’s LinkedIn profiles: most of them come from very untraditional backgrounds. In fact, I probably have one of the least exciting résumés when it comes to working at prestigious companies. But my background made me work much harder. I've noticed that people with unique paths often have to be self-motivated to succeed. That’s why, when I’m hiring, I look for that same spark. It’s at the top of my list. My hiring process might seem a bit intense – it’s longer, includes content tests, and digs deep into who a person really is. I look for individuals with diverse experiences, not just those who check traditional boxes. I’ll take the chance. They often bring fresh perspectives and are highly adaptable. On the other hand, those from corporate environments tend to be more specialized and less flexible. In our team, we value a broad range of skills and the ability to think outside the box. That’s what makes us unique and keeps us innovative. It’s how we’ve grown, and will continue building our 7-figure marketing company.

My first impression working at Lean Marketing: Oh my gosh, they have SOPs for everything. ?????? This is beautiful, like an onboarding dream, so smooth, so easy. As someone coming in who knew all the systems, all the processes at their old job, even built most of them from the ground up! Lifesaver. It’s just “Here's what you need to do,” and “Here is this procedure, like, go with it and you’ll be fine.” It was so incredibly easy to get into my new role and hit the ground running without worrying about messing up on my first day, week, or month. The takeaway here: document everything, makes your team’s lives so much better.

??I'm really enjoying Allan Dib's work on marketing at the moment and am about to get stuck into his new book, 'Lean Marketing' after re-reading the One Page Marketing Plan. ????I think it speaks volumes that Gino Wickman is quoted and has endorsed the book. Traction took a lot (but certainly not all) of the guess work out of running a small or mid sized business and provided an operating system that broadly applied to just about any business. If 'Lean Marketing' can do that for todays' marketing environment then this will be worth it's weight in gold. #marketing #leadership #founders #entrepreneurship

??I'm really enjoying Allan Dib's work on marketing at the moment and am about to get stuck into his new book, 'Lean Marketing' after re-reading the One Page Marketing Plan. ????I think it speaks volumes that Gino Wickman is quoted and has endorsed the book. Traction took a lot (but certainly not all) of the guess work out of running a small or mid sized business and provided an operating system that broadly applied to just about any business. If 'Lean Marketing' can do that for todays' marketing environment then this will be worth it's weight in gold. #marketing #leadership #founders #entrepreneurship

5 secrets to winning the LinkedIn popularity contest ?? 200 comments. Hundreds of reactions.?25 shares... But never for you. What makes those viral posts popular anyway? The only reason you stopped the scroll to check them out was FOMO. Fear of missing out on what everyone else was agreeing or disagreeing with. If attention is the new form of currency, how do you stand out from all the other creators on LinkedIn? I’m no expert, but having been on LinkedIn for many years, I’d say the top creators share these 5 traits. 1. Let your personality loose. Do you have a dry sense of humour? Are you argumentative, cheeky, full of nonsense, comedic, etc? People gravitate to creators who entertain and amuse them. Your personality attracts like individuals so wield it like a weapon. 2. Master the art of a great hook. You have one chance to grab your ideal audiences’ attention. Great LinkedIn posts live and die by their hooks. So if you don’t know how to write a provocative, contrarian or bold hook, I suggest you start studying the best creators out there to see exactly what that looks like. 3. Don’t be camera shy. Pictures give us a small view into your world. It can feel like you’re talking directly to your reader, or you’re taking them along with you on your journey. People might not remember your name, but they’ll start to recognise your face. So don’t be afraid to add pictures to your posts. 4. Be the leader they want. So many creators make the mistake of copying others. They’re just adding to the noise. Be different. Bring your unique insights, tips, or perspective to your posts. What lessons can you share from growing your business or doing the thing you do. That’s what your readers are here for. 5. Engage with your people: The top creators on LinkedIn set time aside to respond to comments and DMs. That’s why they’re so successful. Because they gave a damn, and now they have a list of connections who can’t wait to hear from them. That’s what you want. ?? For more TOP TIPS on how to create LinkedIn content that helps you stand out, check out the Lean Marketing article in the comments section. What do you look for when scrolling LinkedIn? #LinkedInTips #ContentMarketing #PersonalBranding #MarketingStrategy

Imagine seeing your favourite celebrity endorsing a supplement, only to find out it wasn't them at all—it was a deepfake. This happened recently, and the victim, Andrew Huberman is now suing the perpetrators. As AI technology advances, the internet will become increasingly flooded with deepfakes, AI-generated ads, social media posts, and bots. The role of the marketer is becoming exponentially more challenging as this digital landscape evolves. As author and founder of Lean Marketing, Allan Dib put it, the authenticity of content will soon be paramount, much like SSL certificates that secure websites and reassure users of their authenticity. ?? Just as those little green locks enabled safe e-commerce by protecting credit card details, we may soon see similar verification for videos and content. Smartphone manufacturers could start signing videos, ensuring they are genuinely shot and unedited. This could provide the confidence needed to trust digital content in an age of deepfakes. What do you think?! Listen to the full conversation in episode 432 of Future Squared, available now on Spotify and Apple Podcasts.

If you're looking to join a growing company at the forefront of #AI and #tech in the oil and gas industry, you have to check out this role! #sales #marketing #hiring Lean Marketing