LeanData

Struggling with messy trade show lists? Here's a pro tip from David Dinh on how LeanData’s marketing team uses List Analyzer to clean them up. ?? Trade show lists often have duplicates, missing data, and inaccuracies. Instead of uploading dirty data into your CRM, use List Analyzer to: ? Match leads to existing Leads, Contacts, or Accounts in Salesforce ? Fill data gaps without enrichment fees ? Prevent duplicates for smoother follow-up ?? Before the event, we identify attending accounts. ?? Post-event, we scrub leads and use lead-to-account matching to backfill missing info. Our team saves time and headaches with List Analyzer and so can yours. ?? #TradeShows #RevOps #SalesOps

RevOps isn’t just an ops function. It’s the key to aligning sales and marketing, improving efficiency, and driving revenue. LeanData CEO Evan Liang recently joined Growth Driver to discuss why: 1. Data and process come first. Without a solid foundation, tech alone won’t solve GTM challenges. 2. RevOps powers execution. It’s not just about strategy; it ensures GTM motions run smoothly. 3. From MQLs to Buying Groups. Sales has always been multi-threaded. Our strategies and tech need to catch up. 4. GTM efficiency is critical. Every lead, signal, and buying committee member must be engaged effectively. Watch the full episode for more RevOps insights: https://lnkd.in/gXGX2uaF

I met with Demandbase CEO Gabe Rogol recently and what did we talk about? Buying Groups. It’s a foundational focus for both of our companies. Because the rise of B2B buying groups has completely changed how sellers think about engaging prospects. The goal is no longer about identifying individual buyers. Rather, it’s about understanding and actioning on all the signals coming from every member of the buying committee, throughout their journey. And the fact is, simple lead and account scoring models can’t do that. Account-based marketing alone can’t make sense of all the signals either. And that's why a LeanData + Demandbase partnership is so critical. Demandbase not only provides essential GTM intelligence, but is also open and flexible in connecting that intelligence into your tech stack. LeanData then takes these signals and ensures they're acted upon swiftly and accurately, automating the right selling activities–often complex motions, at scale. More and more, companies are seeing that pipeline grows faster and more efficiently when marketers and sellers adopt an opportunity-focused model centered around buying groups. So how do you get started with a Buying Groups motion? Do you have to go buy more tech? Maybe not. Your existing tech stack may have all the important pieces. We’ve seen LeanData customers such as Palo Alto Networks, Forrester award winner, successfully rearchitect marketing and sales processes around the new Buying Groups motion funnel, often without the need to add more tech. That’s possible because the LeanData platform is already at the heart of orchestrating these complex signals. We partner and integrate with many leading technology providers because we know customers achieve more when their tools work seamlessly together. #BuyingGroups #AccountBasedMarketing #RevenueOperations #SalesTech #Partnerships

Couldn't be more excited about our partnership with Demandbase! Together, we're helping B2B teams effectively engage Buying Groups, transforming insights into faster, smarter selling actions. It's all about boosting pipeline growth through better alignment.

Ensure your routing logic is flawless — before touching live data ?? . In this LeanData Tip, Professional Services Team Lead David Dinh demonstrates how Routing Preview in FlowBuilder allows you to safely test and refine your routing logic, risk-free. See exactly how your Salesforce records will move through your flow without altering any data. #LeanDataTips #FlowBuilder #SalesforceAdmins #RevOps #SalesOps #RoutingAutomation #CRM

Most sales teams are still stuck thinking in leads and accounts. But the best salespeople? They’ve always sold to buying groups, long before we even had a name for it ?? . Join Evan Liang, CEO of LeanData as he sits down with David Dulany, Founder & CEO at Tenbound, to discuss how sales tech is finally catching up to reality and why the future of revenue is all about selling to the full decision-making team Don't miss out! #SalesTech #RevOps #BuyingGroups #B2BSales #GoToMarket https://lnkd.in/gzfKRaPU

After Forrester Summit, let’s keep the fun going at Base Bash! If you're in Phoenix on April 1st, join us from 7:00 PM to 10:00 PM at Base Bash (123 E. Washington St) – just a short walk from the summit! What’s in store: ?? Drinks & appetizers ?? Photo booth moments ?? Live music vibes Sign up now to save your spot! https://lnkd.in/gMV7hX86 #ForresterSummit #BaseBash #Networking

Using #ABM? Here are 5 tactics to help you stay ahead of the competition.??

How should Ops handle CEO requests? When the CEO brings an idea, it could be a game-changer or a curveball. So, how do operations pros navigate these moments? Take a page from Karan Singh, VP GTM Strategy & Revenue Operations at LaunchDarkly ?? For more insights, watch the full #OpsStars24 session ?? https://hubs.ly/Q03248WG0 #Operations #Leadership

?? Huge congrats to Palo Alto Networks for winning the prestigious B2B Demand & ABM Award! Their innovative shift toward buying groups significantly boosted collaboration between sales and marketing teams, fueling impressive pipeline growth and efficiency ??. ?? Don't miss Jeremy Schwartz and Lauren Daley from Palo Alto Networks at the upcoming Forrester ?? event in Phoenix. They'll share valuable insights on their successful strategy powered by LeanData. Learn more about their impactful journey here: https://lnkd.in/gk_wWG94