Broadcast advertising is a powerful tool, but accurately measuring ROI has been a challenge. With advanced attribution techniques, marketers can now connect offline ads with digital results. Learn how multi-touch attribution, AI-driven insights, and integrated data are transforming how we measure broadcast campaign effectiveness. See the link in the comments to learn about the latest in broadcast attribution! #BroadcastAttribution #MarketingStrategy #ROI #LeadsRx #MarketingInsights
关于我们
Guided by an ethos of impartiality, consumer privacy, and quality data, LeadsRx provides marketing analytics SaaS software and services that help marketers increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend. LeadsRx Attribution? is a multi-touch attribution platform that doesn't rely on third-party cookies to capture buyer paths-to-purchase. Real time analysis and seven different attribution models provide unique insights that help marketers optimize ad spend across channels. LeadsRx Attribution supports a broad range of marketing channels, including digital, podcast, OTT, radio, television, and more. LeadsRx Journey? is a complete customer journey analytics platform with a built-in identity graph technology that unifies journey across devices, browsers, and apps. With analytics for average time to conversion, touchpoint paths, and detailed metrics by marketing program, marketers are able to reduce buying cycles and improve overall customer lifetime value. LeadsRx also offers LeadsRx Privacy Studio?, a framework that establishes a Data Clean Room (DCR) and puts IT teams in control of where and how collected data is stored. Corporate policy for privacy, user consent, and access become cornerstones of the system with IT squarely at the helm. In addition, LeadsRx provides support for additional cloud service platforms within the LeadsRx Privacy Studio? architecture. This new support capability enables IT organizations greater flexibility in choosing a system to host DCRs that house marketing analytics data, further protecting sensitive consumer data. In addition to existing support for Amazon Web Services, LeadsRx has expanded support for the following cloud service platforms: Google Cloud, IBM Cloud, Microsoft Azure, Oracle Cloud, DigitalOcean, and Rackspace Cloud.
- 网站
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https://leadsrx.com
LeadsRx的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- Portland，Oregon
- 类型
- 私人持股
- 创立
- 2015
- 领域
- attribution、marketing、advertising、Analytics、customer journey analytics、marketing analytics、ID graphing、Data Clean Rooms和customer journey mapping
地点
LeadsRx员工
动态
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With customers engaging across multiple platforms, understanding the full journey is key to success. Cross-channel attribution provides insights into how each touchpoint—from TV ads to social media—drives conversions, helping you optimize your budget and improve campaign performance. See the link in the comments to earn how integrating cross-channel attribution can enhance your marketing strategy and boost ROI. #CrossChannelMarketing #Attribution #LeadsRx #MarketingStrategy #ROI
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As we move away from third-party cookies, accurately measuring campaign performance is vital. Multi-touch attribution (MTA) bridges the gap between offline and online, ensuring effective ROI tracking. See the link in the comments to learn more! #MultiTouchAttribution #BroadcastMarketing #LeadsRx
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In today’s competitive marketing landscape, selecting the right MTA vendor is vital for optimizing your marketing effectiveness. Businesses must consider key factors such as integration capabilities, customization options, and data privacy compliance. See the link in the comments to learn how to choose the right vendor! #MultiTouchAttribution #MarketingInsights #LeadsRx #MarketingStrategy
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In today's digital marketing landscape, the choice of attribution window can greatly affect your insights and campaign performance. Our latest article discusses the various types of attribution windows and their impact on conversion tracking, budget allocation, and customer journey insights. See the link in the comments to read the full article!
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In the competitive landscape of marketing, effective budget allocation is essential. Multi-touch attribution (MTA) offers critical insights into the contributions of different channels, helping businesses maximize their marketing spend See the link in the comments to learn more! #MarketingAttribution #BudgetOptimization #LeadsRx
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As offline ads drive brand awareness, measuring their impact on online actions is crucial. Our latest blog explores how multi-touch attribution (MTA) provides insights into customer journeys and improves ROI. See the link in the comments to read the full blog! #MultiTouchAttribution #MarketingSuccess #LeadsRx
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