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Most landing pages are underperforming. The problem? People make changes based on gut feelings instead of data. A/B testing takes the guesswork out of optimization. Instead of assuming a new headline, CTA, or layout will improve conversions, you test it—with real users, in real time. But here’s where most people get it wrong: -They stop tests too early, before getting enough data. -They test multiple things at once, making it impossible to know what worked. -They focus only on conversion rate, ignoring engagement, retention, and lead quality. -The best A/B tests are strategic. Start by testing high-impact elements—headlines, CTA placement, form length. Track more than just conversions. And once you find a winner? Keep testing. Small, iterative improvements lead to massive long-term gains. What’s something surprising you’ve learned from split testing?

Scaling an agency isn’t easy. You bring in new clients, but churn keeps eating away at growth. Your team is maxed out. Margins are tight. One reason for that is most agencies compete on the same services. But white label solutions can change that. That’s why agencies are adding new services through white label partners—a proven way to generate recurring revenue, boost retention, and offer tools that set you apart from competitors. Check out our latest article to learn more. And let us know: if your agency could add one SaaS product to its service lineup, what would it be?

B2B sales isn’t about selling—it’s about solving problems. But closing B2B deals is harder than ever. Sales cycles are getting longer. Buyers are more skeptical. And reaching decision-makers takes more than a cold email. That’s why we put together this guide on B2B sales strategies, examples, and best practices—breaking down what works (and what doesn’t) in today’s competitive market. -What makes B2B sales different from B2C -Proven strategies for building relationships and closing deals -How top companies like HubSpot and Salesforce structure their sales teams -The role of data and technology in driving B2B sales What’s the biggest challenge your team is facing in B2B sales right now?

Growing an email list is one of the most effective ways to build long-term customer relationships. But most businesses struggle to capture emails consistently. The key is to make signing up easy and valuable for visitors. Here are a few proven strategies: -Offer a compelling incentive like a discount, exclusive content, or a free guide. -Keep signup forms simple—asking for just an email and first name boosts conversions. -Use exit-intent popups to capture visitors who are about to leave. -Optimize forms for mobile so they are easy to fill out on any device. -Place forms where visitors are most engaged—on landing pages, blog posts, and checkout pages. The right tools make a difference too. Our latest blog post breaks down the best email capture strategies and tools to help businesses grow their list the right way.

Everyone knows website tracking is critical, but there's been an explosion in tracking tools over the last twenty years. Some provide general analytics, some offer deeper insights. What tools does YOUR business need? Understanding how visitors interact with your site helps you optimize content, improve user experience, and refine marketing strategies.But the best tracking setups go beyond simple page views—they help you identify friction points, personalize outreach, and increase conversions. In our latest blog post, we break down: -The difference between first-party and third-party tracking -How to use web analytics, heatmaps, and visitor identification effectively -Best practices to ensure you are getting accurate, actionable insights #analytics #b2b #b2c #agency

For every $1 spent on email marketing, businesses are seeing returns of $70 or more. But without a solid email list, even the best email campaigns won’t drive results. So, how do you collect high-quality emails to grow your business? Here are 15 proven tactics: -Use Website Pop-Ups – High-performing pop-ups convert at 9.28% -Leverage Contact & Signup Forms: Your homepage and contact page are prime real estate for email capture. -Create Compelling Lead Magnets: Offer free guides, templates, or exclusive content in exchange for emails. -Optimize Your Landing Pages: A well-optimized landing page can significantly boost signups. -Engage on Social Media: Promote newsletter signups through engaging posts and CTAs. -Leverage Paid Social Ads: Use Facebook, LinkedIn, and Instagram ads to drive sign-ups. -Host Webinars and Other Events: Require email registration for access to high-value events. -Turn 404 Pages into Opportunities: Add opt-in forms to your error pages. -Run Contests and Giveaways: Encourage users to enter with their email addresses. -Integrate Chatbots: Use AI-driven chatbots to collect email leads. -Use Email Signatures: A simple signup CTA in your email signature can drive more subscribers. -Offer Exclusive Discounts: Provide first-time subscriber discounts to boost opt-ins. -Capture Emails at Checkout: Require an email before users abandon their cart. -Start a Referral Program: Reward subscribers for referring friends. -Use Website Visitor Identification: Capture up to 40% of anonymous website visitors who don’t fill out a form. Why does this matter? Unlike social media, you own your email list. No algorithm changes. No pay-to-play. Just direct, high-ROI communication with your audience. Which email list building strategy has worked best for you? Drop your thoughts in the comments!

ICYMI: LeadPost is now integrated with Reply.io, making it easier than ever to turn anonymous website visitors into leads and customers. This partnership means smarter outreach, better timing, and less manual work for your agency!

We’re excited to announce that LeadPost now integrates with Reply's AI-powered sales engagement platform to maximize the ROI of your outbound efforts! Ready to see how you can seamlessly use LeadPost data within Reply.io to engage more leads more effectively?

In our latest guide, we break down: -The four key funnel stages: Awareness, Interest, Consideration, and Conversion -How to optimize each stage with personalized content and lead nurturing -The tools that can supercharge your funnel (like LeadPost for identifying anonymous website visitors!) If you want higher-quality leads and better conversion rates, this guide will help you refine your approach and turn more website visitors into sales. #digitalmarketing #agency #leadgeneration