Leaders Social Media

Think of your ICP as the description of your “perfect match” on LinkedIn. It’s not about limiting who you engage with but about prioritizing where your energy goes. Your Ideal Customer Profile helps you figure out: - Who they are (job roles, industries, locations). - What they care about (their goals, interests, challenges). - How they behave on LinkedIn (active contributors, silent scrollers, etc.). - Specific problems that you can solve (my personal fave) Think of it as a checklist that ensures you’re connecting and engaging with the right people and tailoring your content to their needs. - - - Defining your ICP isn’t a one-time task. As you grow on LinkedIn, you might discover new challenges, goals, or industries to target. Keep revisiting your ICP to ensure it evolves with you. When you’re clear on who you’re trying to reach, LinkedIn becomes a powerful tool to connect, grow, and make an impact. Start today by asking yourself: Who am I really trying to help? - - - What have I missed? Anything to add? ??

My feed is starting to become useful. I’ve spent the last 4 weekends slowly unfollowing the LinkedIn Gurus and Personal Branding experts. I’ll will be keeping 10 or so in my network. Quality over quantity. I didn’t notice a difference in my feed until I had removed about 400 people. That’s a lot of people. All talking about stuff I do as part of my day job. No offence intended. I need to reset my feed or delete the ruddy LinkedIn App.

Happy New Year. Be blessed with joy, peace, and prosperity. 2024 really sucked for me. 2025 is here. It’s going to be epic for Outlook Publishing. I’m chomping at the bit.

Imagine if we put as much effort in to looking after the followers we already have, as we do in chasing new followers. What would that look like? - better content - more engagement - more business - more clients ummm… yep, and probably more followers. Go figure, Eh? What have missed? Anything to add? You know what to do…??

And the New Year hustle begins... Lots of end-of-year "reports" on LinkedIn performance, and suggestions on how to crack the LinkedIn algorithm in 2025. We all want 2025 to be better than 2024, right? More reach and growth. But hang-on. We've heard it all before. Numbers and Stats from people that don't have access to the Algorithm. Don't take my word for it. Listen to the excellent podcast interview featuring Jason Feifer, the editor in chief of Entrepreneur Magazine and host of the podcast, Daniel Roth (LinkedIn editor in chief), and Tim Jurka, a senior director of engineering at LinkedIn. [ see link in the comments ] If you're interested in growing your reach on LinkedIn, you've probably seen people posting reports about how to hack the platform's algorithm. These reports usually analyze large swaths of LinkedIn posts, and then draw granular conclusions - about the optimal time of day to post, optimal length of a post, how to include hyperlinks without dampening reach, and more. Roth doesn't mince words: "That understanding is often incorrect." The problem is twofold, he says. First, LinkedIn is constantly adjusting its algorithms, so signals from yesterday might not reflect the product today. But the larger issue is this: "It's a lot of causality, but not really understanding how things work."

LinkedIn updated their content rules 14 hours ago – but can they silence the ‘gurus’ spreading dishonesty and hype? Dishonest. Unprofessional. Inappropriate. Inaccurate. Objectionable. LinkedIn’s updated terms are clear: posts like these have no place here. I commend the move – maintaining a professional, trustworthy platform benefits us all. What do you think? Can LinkedIn clean this up – or will the noise continue to drown out the efforts of others on the platform? - - - Here’s another question: How do they enforce this? Every day, we see self-proclaimed “gurus” spreading inaccuracies and half-truths, often raking in likes, followers, and business. Their success comes at the cost of genuine professionals sharing honest insights. If LinkedIn can effectively tackle this problem, it would be a huge win. But with millions of posts flying across the platform daily, enforcement feels like it would be an uphill battle. - - - Here’s the update: Your membership and use of our services are subject to the LinkedIn User Agreement and Professional Community Policies. Members are expected to refrain from dishonest or unprofessional behavior where posts include inappropriate, inaccurate, or objectionable content. See https://lnkd.in/eaD2WvfN

The next planned feature by LinkedIn is one that will further shake up our LinkedIn feeds. Users will be able to promote personal posts (through paid advertising). So, on top of the LinkTok videos, the increase in company/brand promoted posts, now people will be able to pay to have their posts shown in your feed. Is this the reason we’ve seen a massive drop in post impressions and views? Are LinkedIn literally banking on us paying for the reach we’ve lost?… …while the LinkedIn faithful, hoping it’s a just an algorithm glitch, have been blindly creating the insightful thought leadership content that they’ve been telling us will reach our audience. It is the next natural step since they allowed companies to promote users posts earlier this year. This could generate $millions for LinkedIn. - - - My feed is already very cluttered. I’m seeing much less posted-content from my connections and people I follow. My questions are these… 1. If I’m not going to see the content of connections and the people I follow. What’s the point of connecting or following? 2. Is my feed going to be filled with gobshite from the grifters of "x10 your growth" and the peddlers of "6 figure income hacks"? 3. What’s the point of a company / brand page on LinkedIn? - - - What do you think? Better or worse? Personally, it sucks I have to stick with LinkedIn. It’s a core part of my role as Digital Marketimg Director for a international publishing company. My mission for 2025? Reduce our corporate reliance on LinkedIn. I can do it by the end of the 2nd quarter. What’s your mission for 2025?

You might be surprised when you see what LinkedIn is REALLY saying about you. Here’s a sure fire way to test it out. Do you value the power of making a great first impression? How do you know if all your LinkedIn Profile tweaks are hitting the right note? - - - ACTION: See what LinkedIn is saying about you by visiting your LinkedIn profile using an incognito window/tab in your fave web browser. [don’t be logged in] - - - Your LinkedIn profile shows up Google/Bing search results. I was surprised by what it showed about me and what it focused on. I’ll definitely be making some changes to my profile. I’ll be covering this in-depth in the last 2024 edition of my LinkedIn Newsletter. Subscribe at https://lnkd.in/eiTVf7zC Here’s a taster: The first couple of lines of your About section really matter. Consider reusing your Profile Headline.

For many here on LinkedIn it is isn’t just about finding jobs or generating leads. It’s about something deeper. These are the intangible motivators that drive many people on LinkedIn. They’re not about instant results - they’re about shaping how others see you, building relationships, and creating opportunities for future growth. - - - I’ve explored 11 key intangible motivators and share how they can guide your LinkedIn strategy. - Networking (for Future Security) - Establishing Credibility - Building Trust and Influence - Building a Personal Brand - Creating Collaboration Opportunities - Thought Leadership - Gaining Industry Knowledge - Up-skilling and Learning - Employee Advocacy - Philanthropy and Cause Advocacy - Mentorship & Guidance These are the intangible motivators that drive many people on LinkedIn. They’re not about instant results - they’re about shaping how others see you, building relationships, and creating opportunities for future growth. - - - I'll be spending the winter months really digging in to each of these and the 6 transactional reasons that are results driven. My goal is to help others discover their own Why?

LinkedIn can be a huge time-suck! But it's so much easier when we know why we’re using LinkedIn. Answer the "Why?" and we can laser focus on the "How?" This is the first in my series of LinkedIn articles that guide LinkedIn users in establishing their "Why?". I'm breaking it down into two core categories: - Transactional Results - Intangible Motivators. **Spoiler Alert** The 20 articles are already available on my webite leaders.social