Lead Tycoons

?? The 'stock ticker' for alternative business funding is up ?? March is here, and the gap in this industry is getting wider. We're in the business of servicing brokerages with opportunities. So we see, hear and feel what is happening on the broker side and 'merchant' side. Top producers are stacking record months, keeping their pipelines full, and locking in partner relationships while others are wasting time in forums asking if it’s slow. It’s not slow. Business owners need capital solutions. Even when they don't need it, they often times want access in their back pocket. The deals are out there for the brokers who control their process, stay aggressive, and build the right relationships. It's not great to defer to WhatsApp groups and industry forums searching for answers to common questions. Particularly on questions that have been circulated time and again. It demonstrates a lack of willingness to do real research. Everyone starts somewhere, but staying in that cycle is a choice. This business rewards execution, consistency, and smart positioning. The ones that are doing well right now are not waiting for the market to hand them something. They are owning their process, staying visible, and putting themselves in front of demand. They're staying on offense. We work with producers. Brokers who understand the importance of systems, relationships, and reputation. This industry is not slowing down, and the ones who are moving correctly are capitalizing in real time. Lead production is up. Deal flow is up. Appetite for capital is high. This space is surging, and the ones who stay dialed in will continue to do great things.

Your Competition Isn’t Beating You. Your Offer Is. You’re not losing deals because the market is “competitive” You’re losing because... ?? You sound like everyone else. ?? Your pitch is about you, not them. No one cares how many years that you worked on Wall Street. How does that help Joe's Business in Iowa? ?? You’re making people think too much instead of making it easy to say YES. People don’t buy when they understand you. They buy when they feel understood.

Most leads aren’t bad. They just get wasted. ? Slow follow-up? Someone else already closed your deal. ? Weak pitch? They’re smiling, nodding, and never calling back. ? No systems or processes? You’re hoping instead of closing. Save the gambling for your after hours sports wagers. Leads don’t automatically convert into money. Speed, precision, and execution do.

After all of the fear-mongering and panic regarding leads, an important decision took place on January 24 2025. The FCC just hit the brakes on that dreaded one-to-one consent rule, giving lead gens a 12-month extension until January 2026 (or sooner, depending on the court). Big shout out to the IMC, OLA, and R.E.A.C.H. for going to war on this. This is the kind of W that makes you want to high-five a stranger. Stay sharp. ??

The questions you ask determine the success you achieve. Here’s how to flip the script and unlock wins with leads and data: 1. Instead of asking about pricing, ask about quality and accuracy. 2. Instead of seeking discounts, ask about loyalty perks. 3. Instead of conversion rates, focus on upside potential. 4. Instead of saying the leads are expensive, compare it to ad spend ROI. 5. Instead of asking “What can you do?”, share how you use leads. 6. Instead of upfront cost, focus on long-term value. 7. Instead of blaming leads, refine your process. 8. Instead of buying more, maximize what you have.

The Anatomy of Business Funding Leads. A must-read. Leads are the backbone of every broker’s success. Understanding how to identify, qualify, and act on the right ones is what separates the top performers from the rest. ?? Here’s what you’ll discover: ? The key lead types every broker must master (UCC Data, Cold Data, Submissions, and more). ? Why quality over quantity is important ? Critical considerations when working with “packs” Want the full breakdown? Check the first comment below ??

Read the Business Funding Broker’s Holiday Playbook. How to use the holiday Season to Recalibrate for a Big 2025 https://lnkd.in/eJyawqiv

If you’re a broker heading into 2025, you’re either executing or you’re losing. If you have sloppy execution, you'll be out. Here’s what the best brokers are doing to win: https://lnkd.in/eQ6MU2Wk This isn’t theory. It’s what works.

'Merchants don’t care about anything but getting the money.’ Sure, that might apply to some, but let’s be real about this. Most business operators care about who they’re doing business with. 81% of consumers (yes, business owners too) check search networks before engaging with another business. In just 30 seconds, they’re scanning for red flags, bad reviews, and signs of credibility. If your online presence is weak, you’re repelling deals before they even start. Build trust online, or watch good leads slip through your fingers. #businessfundingleads #reputationmanagement #leadtycoons #merchantcashadvance

People want to be led, not sold. Learn how to guide, and you’ll never struggle to close.