LBR/PR

PR is NEVER guaranteed… but there are a number of ways you can improve your chances for inclusion in a story! ? Even after an interview happens, there is a small chance your quote could be left on the proverbial “cutting room floor.” That said, with the right team behind you, your chances for being featured can be dramatically increased. ? When you work with LBR/PR we will ensure that your business is pitched to exactly the right journalists and that your expertise or product is positioned for maximum impact. We’ll also media train you or your spokespeople and handle all the interview logistics and follow-up to make the process seamless for you and the press. ? Never underestimate the power of a targeted pitch, frictionless process, solid interview prep and high-touch follow-up to increase the opportunity for your business to be featured in top-tier media. ? Want to learn more about what PR can do for your business? Send us a message! #PRFacts #PRIsPRIsnt #BusinessVisibility

Did you know the beloved Lamb Chop dog toy has a version for cats?! Camryn Rabideau’s cat, Piper, tested it out and loved it! Check out her full article on CNN Underscored featuring our client Multipet International, Inc., here:?https://lnkd.in/d2h5k-Fm #CatToys #LambChop #PetToyReview

Today we're honored to celebrate the outstanding aJuxt Media Group team, led by the incredibly talented Lynsie Slachetka! Congratulations to aJuxt for 10 years of helping clients target and engage audiences with brilliant strategic marketing and social media campaigns. We have thoroughly enjoyed collaborating with you and look forward to working together on many more projects in the future. Cheers to the NEXT ten years??

PR is all about momentum, so we must be creative in order for our clients (and pitches!) to stand out from the crowd. Lauren Banyar Reich talks about how trends can be a great opportunity to create some urgency and insert your company into the news. #ThoughLeader #ThoughtLeadershipCampaign #IndustryTrends

PR hovers just above where the traditional “sales funnel” begins. However, figuring out the direct ROI can be difficult to measure. So then why is it important to hire a PR agency to help you be visible be a thought leader??? A statistic from Accenture states, “62% of the customer’s purchasing decisions are influenced by a company’s values and authenticity.” SIXTY-TWO PERCENT! Thought leadership allows business leaders to help tell their brand story – from expertise to values to informative takeaways – and showcase what a company or brand stands for. Simply put, by being seen consistently as a thought leader in the media, your business will stand apart from the competition and showcase your values and authenticity directly to prospects and clients. This is just one of many topics Lauren Banyar Reich covers in her Authority Magazine interview. Curious to read what else she had to say? Read the article here?https://lnkd.in/enkFDhHz #PR #ThoughtLeadershipCampaign #SalesFunnel

At LBR/PR we are very mindful and demure????

If you've seen the Lamb Chop dog toy everywhere it's because he truly is the most beloved toy out there. Parade Pets writer, Eve Vawter wrote about our client, Multipets' cult classic toy, and how it came to be. Read the full article here:?https://lnkd.in/dX6YFSQp ? #ClientNews #LambChop #PetToys

2/5 In our last post in this series, we covered positioning. Once you are clear on how you and your company want to be positioned in the marketplace, you must start to thinking strategically about the audience you are trying to reach. Who are you really trying to reach - is it direct clients, referral partners or someone else? A campaign targeting suburban moms in their 30s will look totally different from a campaign aimed at T&E attorneys who are referral partners for your business. Thinking deeply about this question, creating ideal client avatars and digging in deep on where and how your audience(s) consume news or look to for insights will help set any thought leadership campaign up for success. Every audience consumes media differently, and everything in your thought leadership strategy should relate back to how your message and positioning is of service to this end audience. #ThoughtLeader #ReachingYourAudience #PositioningStrategy

If you've been following us for the past few months, you may have seen mentions of our newest offering, LBR/PR In A Box. But what’s the difference between this new service option and our traditional retainer engagements? ? We developed LBR/PR In A Box to fill a gap in the marketplace for businesses that weren't ready (or even suited) for a full scale campaign OR organizations that don't yet have the budget to commit to an agency retainer. So, we compiled our 30+ years of combined experience into one bespoke offering that trains up your team to pitch your unique product, brand or insights to the media. This is a one-time investment in a process that can be completed in as little as one month, from start to finish.?Put simply, LBR/PR In A Box is A high-touch training and playbook to create DIY PR success. ? With the traditional retainer model, we do all the work for you. Our clients begin with a 6 or 12-month campaign during which we: ? ??Investigate?your business through our extensive onboarding process and determine our initial strategy ??Identify?specific campaign goals, media targets, pitch topics and more ?Ideate?– this is where the magic happens, and we get creative on all the ways we can tell your story to the press ??Iterate?around our PR flywheel - pitch, receive feedback, tweak, revisit, research news cycle ops and begin again ??Ignite?your marketing mix with the media hits we’ve generated to add visibility and credibility to your business ? Curious to learn more or to talk about which model might be right for your business right now? Reach out to us here:?https://www.lbrpr.com/ #PROfferings #PRTrainingForBusiness #PRServices

Earned Media + Owned Media = A great way to keep the momentum going during your PR campaign Read what Lauren Banyar Reich has to say about prioritizing earned and owned media below?? #EarnedMedia #OwnedMedia #PRBenefits