LBA Marketing

There are so many changes coming to social media: -> Instagram is removing the following of hashtags to combat spam -> Buzzfeed is aiming to build a "joyful space for online connection" -> Instagram is trying to mimic Reddit's downvote -> LinkedIn is making it easier to target the right people for your ads #whatsnew #socialmediamarketing

Our team is at the Endicott College Internship, Co-op, & Career Fair today, and we’re excited to meet the next generation of marketing talent! Over the years, we've had the privilege of working with some amazing Endicott interns, such as Shelby Stanley, Elizabeth Evans, Delaney Provost, and Olivia Corvelli. Right now, we’re looking for summer and fall interns. If you're eager to gain hands-on experience in content marketing, stop by, say hello, and let’s chat. #internship #LBAMarketing

AI tools like ChatGPT are changing how people search for information. But here’s the catch: AI relies on website content to fuel its answers. So why not make your site the go-to source? When AI tools reference your content, they can become a powerful referral source, driving users to your website. Quality website content ensures you're indispensable—to both AI and your audience. #ai #websitecontent

?? When's the best time to send an email? Industry benchmarks say Tuesday–Thursday, 9 a.m.–12 p.m. (your recipient’s local time). But is that the best time for YOUR audience? Every business is different, and so are its customers. While this is a great place to start, the real key is testing. Try sending emails at different times—early mornings, evenings, even weekends—and track your open rates. Finding your sweet spot takes a little experimenting, but the results? Worth it.?? #emailmarketing #marketingstrategy

90 seconds. That’s all it takes to make an impression. From colors and design to messaging, every detail shapes how your audience feels. Establishing the right branding for your business before you start publishing will help you make the impact you want. #marketing #stat

Queue the Nickleback—our fearless leader, Lisa Baker, has arrived. ?? #TeamLBA #LBAMarketing

All of LANA has been on repeat while scheduling emails—but "Another Life" is top tier. ? Have any recs for us? We're all ears. ?? #SZA #SongoftheMonth

A perfectly curated carousel of images put together in a specific order made to look like a carefree dump of photos—aka a "photo dump." Here are our thoughts… We're all for users sharing random tidbits of their lives. Social media users are nosey—that's nothing new—but we feel this works especially well for businesses. Everyone expects a personal profile to share "behind-the-scenes" images of their lives; however, it's rare to be done by a company. The unexpected peak into a business feeds into the curiosity of social users and also helps companies connect better with their audience. A photo dump can be a way to show people scrolling how "real" your business is and put a personality behind the brand name. #PhotoDump #LBAMarketing

Spreading holiday cheer from our team to yours! Wishing you a Merry Christmas and Happy Holidays filled with joy, laughter, and good times with those that you love. ???? #HappyHolidays #LBAMarketing

When I'm trying to get into the Christmas spirit, but I still have 18 social posts to write, 25 to schedule, and 15 to design before I can log off for the holidays. ?? #TheGrinch #LBAMarketing