Lavrock Ventures

?? We are excited to share our partnership with BoxedUp, Inc.! ?? Our Conor Friedmann shares more below on why we're so excited to add them to the Lavrock Ventures family. ------------ Why We Invested in BoxedUp ? Although e-commerce has revolutionized traditional business models across various industries from the sale of everyday items on Shopify to restaurant point-of-sale on Toast, one industry has been left behind - rental equipment suppliers. Out of the nearly 10,000 rental equipment suppliers in the U.S., most conduct business exclusively by phone or email, with concerns about fraud, product availability, and quality control keeping the industry analog. The lack of e-commerce capabilities keeps chips on the table for the majority of suppliers in this $60B industry. To adapt and compete in a digital world, rental suppliers must supplement their existing models with e-commerce platforms. ? We are excited to announce our Seed investment in BoxedUp, a leader in e-commerce solutions for rental equipment suppliers. BoxedUp allows rental equipment suppliers to launch their own e-commerce platforms, all while seamlessly integrating into existing rental management systems. Equipment suppliers in turn can quote and book online and expand their footprint, while keeping track of their equipment, preventing fraud, and saving time & resources with automation.? ? Suppliers across the country are using BoxedUp’s tools to launch e-commerce storefronts on top of their existing infrastructure. BoxedUp integrates into existing rental management services, catalogs existing products across customers for easy onboarding, invoice automation, and insurance and customer validation. Rental suppliers have a full suite of products under one roof, digitized and automated. Customers easily view product availability on a supplier’s website and schedule a rental delivery with a click. These are the tools that will grow the previously analog circular economy. ? Lavrock has a long history of investing in e-commerce and circular logistics solutions for legacy industries, like our investments in Dataships and Apkudo. We believe greater transparency of pricing, product availability, and ease of use will expand these economies to more people in more places. With BoxedUp, more businesses can participate in massive growth cycles driven by the digital economy, all while staying true to the businesses they built over generations. ? Under the leadership of BoxedUp’s co-founders Donald and Biagio, who have a stellar track record at Amazon Business, we are confident that BoxedUp will redesign and revolutionize the rentals industry. As an increasing number of dollars move online and more rental companies adapt to the digital age, BoxedUp’s market opportunity will only grow. We are also proud to work alongside a strong syndicate of investors including Level Up Ventures and Slauson & Co. to help level the playing field for circular businesses. ?

?????? (Literally and figuratively) What an incredible accomplishment...and validation...for the whole Castelion team!