Laura Lian Creative Partners

The Vibrant Power of Branding in Hospitality One thing I have learned while traveling is how impactful thoughtful design can be—and W Hotels’ new brand refresh nails it. From its vibrant color palette, artful photography, and large typography, every detail creates a bold and immersive experience. This system serves two key objectives: ? Attracts new guests with captivating marketing ?? Enhances guests' experience once inside Hospitality truly shines when branding meets thoughtful service. This rebrand by PORTO ROCHA highlights why strong, cohesive branding is essential for standing out in competitive markets. #LuxuryHospitality #Branding #WHotels #Opulence #HospitalityDesign #ExperientialDesign

When logos overlap visually, even brands as distinct as Nike Air and Wingstop can spark unintended mix-ups. ?? Both logos use bold, winged designs that catch the eye, but these similarities blur brand identities and risk customer confusion. It’s a timely reminder: unique logo design can make or break brand recognition. ? Imagine how your brand could be misinterpreted – is your visual identity truly unique? #LogoDesign #BrandIdentity #BrandRecognition #DesignThinking #BrandAwareness

According to the USA.gov, the American flag is more than just stars and stripes; it’s a symbol that resonates around the world. Its colors hold deep meaning that speaks to values we all share—no matter which side we stand on. ?? Red for courage and valor ? White for purity and innocence ?? Blue for vigilance, perseverance, and justice We watched this brave skydiver display the American flag at the International Balloon Fiesta in New Mexico a few weeks ago—a powerful symbol of unity and strength. ???? #AmericanFlag #StarsAndStripes #SymbolOfUnity #CourageAndValor #BrandStrategy

Minimalism Meets Halloween Magic! ?? McDonald's recent Halloween ads are a masterclass in doing more with less—using iconic elements in spooky, minimalist ways. Their simple, clever approach keeps the brand recognizable while celebrating the season with a twist. ???? How are you bringing creativity to life this Fall? Share your brand’s seasonal campaigns or inspirations in the comments—let's spark some clever ideas together! #BrandStrategy #FallMarketing #Halloween #MinimalistMarketing #CreativeCampaigns #McDonalds

Hello and welcome, friends! It’s been an incredible journey here at Laura Lian Creative Partners, and we’re thrilled to see so many new faces! ?? For those just joining us, we’re passionate about crafting original brand identities that help you stand out. We can’t wait to share fresh insights, creative ideas, and a few exciting new projects in the works. Recently, we drew inspiration from the vibrant hot air balloons filling the skies of New Mexico—a beautiful reminder of how creativity can lift us to new perspectives and possibilities. ?? Ready to take your brand to the next level? Visit us at lauralian.com to see how we can help make your vision a reality! #CreativeJourney #VisualIdentity #DesignInspiration #ElevateYourBrand #HotAirBalloons

Remember to?slow down and live in the present because each day is a blessing. Thank you for joining us on our journey as we overcome our personal and professional challenges daily. A big thank you to everyone who supported Gregg-Brooke (Henry) Koleno, MBA and I at the Schaumburg Business Association's Coffee and Contacts event, whether in person or from afar. #sharingourstory #coffeeandcontacts #overcomeyourchallenges #personal #professional #bepresent #beintentional

A heartfelt thank you to everyone who joined us at the Marketing Collective: Marketing Matters event. It's truly inspiring to connect with a community of business owners who are deeply invested in enhancing their brands' marketing strategies. Your enthusiasm and dedication made this event a resounding success, underscoring the importance of storytelling in shaping brand narratives. Here's to continued growth and collaboration! #MarketingCollective #MarketingMatters #BusinessOwners #BrandMarketing #Storytelling #BrandNarratives #MarketingStrategy #CommunityEngagement #BusinessGrowth #Collaboration

Listening to the unique journeys of clients fuels our excitement and passion for what we do! Hearing their stories and aspirations fuels our commitment to crafting strategic design solutions that bring their visions to life. From branding to digital presence, we're dedicated to helping businesses thrive and achieve their goals. We will share tips, education and creative ideas on how to leverage your business’ brands! Your invited to join us for our half day summit by The Marketing Collective: Marketing Matters. Link in the comments to register! Wednesday, March 27 | 8:30-1:00pm The Marketing Collective team Patrick Panayotov - Proceed Innovative LLC Melanie Santostefano - Vicarious Multimedia + St. Steven Public Relations Jason Stallard - Love Local Media Agency Alan Stern - Persona Marketing Inc. Laura Lian Williams - Laura Lian Creative Partners Jeff M. - Divine Signs Inc Steven Long Jr. - Blink Tees #ClientJourneys #StrategicDesign #BrandIdentity #DigitalPresence #BusinessSuccess #CreativeJourney #DesignSolutions #BrandStrategy

Reflecting on an inspiring day at the Arlington Heights Chamber of Commerce Women's event, surrounded by so many amazing women in business! ?? Grateful for the invaluable learnings and connections. Here's to the power of collaboration and empowerment! ? #ArlingtonHeights #WomenInBusiness #EmpowermentMatters #BusinessNetworking #ProfessionalDevelopment #FemaleEntrepreneurs #BusinessWomenCommunity #InspiringWomen #WomenSupportingWomen

In the spirit of March Marketing Month, here's a quick case study from our brand strategist, Gabriel N Elizondo on the power of social media marketing. Case Study: Jake and the Donut Its 9:34 am. You finally got some downtime after dropping the kids off at school and running to the bank. You deserve coffee and a donut, and some time to yourself. So, you visit a donut shop down the road here in Arlington Heights. It’s a fantastic place. After the first bite of chocolate-heaven, you notice a QR code printed on their paper bags, so you scan it and head to their Instagram. The donut shop's Instagram branding matches the logos on the napkins in front of you. The short video you watch, that was posted that morning, shows how they made the donuts you just enjoyed. The text that pops up on the short video says “Look at these delicious beauties. Fresh at 6 am. We’ll have them ready for your 9 am Zoom.” The caption talks about the quality of the ingredients and how Jake, who baked them that morning, is a dedicated student and avid fan of Master Chef. You look up and see Jake at the register, then glance back at your chocolate donut. Then back at Jake, who gives you a smile. Then back at the donut. It’s consistent. It’s authentic. It’s something you’ll tell your friends about. So you reshare the video on your Instagram and Facebook accounts that garners just over a hundred views from your friends and family that live in the area, and drive more business to this donut shop that deserves it. This experiential advertising tactic cost the donut shop: $0. Instead, the donut shop took some time to be authentic by creating content that resonated with you, all while maintaining a consistent on-brand presentation. The result: a hundred more pairs of eyes that now joined the donut shop's brand story. It happens all the time for small businesses, and it can happen for you. The key here is consistency. From your logos, color palette, typography, and imagery to the way your brand writes captions and comments, everything must be consistent with who your brand is in real life. Don't know hot to get started? We're more than happy to help. Message us or visit our site to learn about our expertise and how we'll help grow your business with authenticity and content that converts. #BrandStrategy #MarchMarketingMonth #SocialMediaMarketing #ExperientialAdvertising #SmallBusinessTips #AuthenticContent #BrandConsistency #ContentMarketing #DigitalMarketing #BusinessGrowth