LaunchPad Creative LLC

Week 2 of our March Madness Marketing Mondays “Tip off” bracket is here. For this week’s tip, we look at common misconceptions in PR. A common misconception in PR is that "any press is good press." While media coverage can increase visibility, not all publicity is beneficial. Negative press, crisis mismanagement, or misaligned messaging can harm a brand’s reputation and erode trust. ?? Effective PR is about strategic storytelling and fostering positive relationships with the media and the public—not just getting attention. LaunchPad Tip: PR isn’t just about press releases—it’s about relationships. The most successful PR campaigns focus on building trust with journalists. Instead of pushing a story, think about how your message provides value, insight, or a fresh perspective that genuinely interests your audience. #MarketingMondays #PublicRelations #MarchMadness #LinkedInTips #LaunchPadCreative #FinancialServices

March Madness is here! This month, our Marketing Mondays will feature a PR “Tip-Off” Bracket—a fun way to explore key public relations strategies. Each week, you'll receive a new PR tip to add to your March Madness Marketing Mondays “Tip-Off” Bracket. To tip things off, let’s talk about ROI. One of the greatest benefits of PR is the return on investment. By earning media coverage through strategic storytelling, your company gains the credibility it deserves. But how do you measure PR’s impact? Here are four ways: ?? Social media engagement - Are you seeing engagement on LinkedIn? ?? Brand sentiment - Are you experiencing an increase in leads? ?? Website engagement - Are you seeing more clicks? ?? Customer engagement - Are customers happy with what they see? LaunchPad Tip: Get your story out there. Don't be afraid to share why you are unique and offer insights on trending industry topics. #MarketingMondays #PublicRelations #MarchMadness #LinkedInTips #LaunchPadCreative #FinancialServices

Join us for our next Marketing Mini on March 27th, where LPC PR Associate Dan Stein will discuss how AI is being leveraged in PR and ways professionals can balance creativity with integrity. Register below. #MarketingMini #PR #MarketingAgency #FinancialServices #PublicRelations #LaunchPadCreative

You’ve crafted the perfect LinkedIn post—but when you hit “Post,” can affect its impact. The best times to share? Tuesday to Thursday, between 8:00 – 10:30 AM or 3:00 – 4:30 PM. Why? These windows align with when professionals check LinkedIn—starting their day or taking a mid-afternoon break. Avoid Mondays (catch-up mode) and Fridays (weekend mindset) for maximum engagement. LaunchPad Creative Tip: Experiment with these time slots and track performance to find what works best for your audience. What posting time works best for you? Let’s compare notes in the comments! ?? #MarketingMonday #LinkedInTips #LaunchPadCreative #FinancialServices #MarketingAgency

Big shoutout to Dakota Sweat Brawley as she celebrates her work anniversary this week. Her dedication to our clients and the energy she brings to the team make LaunchPad Creative a better place every day. We're lucky to have you—here's to another amazing year! Drop a note below to join us in celebrating Dakota's accomplishment. #WorkAnniversary #MarketingAgency #FinancialServices

Looking for a more effective way to track and engage with high-potential prospects on LinkedIn? Here’s how LinkedIn Sales Navigator can help: ?? Smart Links allow you to share trackable content with prospects, giving you insight into who engages and what interests them most. ?? Data-driven follow-ups—Know exactly when and how to reach out based on real-time engagement. ?? Stronger prospect relationships—Deliver relevant content and stay top of mind with your most valuable leads. LaunchPad Tip: Use Smart Links to personalize your outreach, track engagement, and refine your follow-up strategy for better conversions. #MarketingMondays #LinkedInSalesNavigatorTips #LeadGeneration #LaunchPadCreative

This week we celebrate the work anniversary of Dan Stein. He has been a great addition to LaunchPad Creative, setting high standards for delivery and willingness to collaborate on every project. Dan's dedication, perseverance and hard work have profoundly impacted our team and clients. We're thrilled to have him on this journey and look forward to seeing all the great things he achieves in the year ahead. Cheers to many more milestones ahead! #WorkAnniversary #MarketingAgency #PR #LaunchPadCreative

Looking for a more effective way to track and engage with high-potential prospects on LinkedIn? Here’s how LinkedIn Sales Navigator can help: ?? Custom lists help you organize high-potential connections for more strategic follow-ups. ?? Better pipeline management—Prioritize prospects based on engagement, industry, or deal stage. ?? Streamlined outreach—Easily track and revisit key contacts to nurture relationships over time. LaunchPad Tip: Build custom lists to segment and manage leads effectively, ensuring no opportunity slips through the cracks. #MarketingMondays #LinkedInSalesNavigatorTips #LeadGeneration #LaunchPadCreative

Did you know that LinkedIn Sales Navigator can help you reach prospects at just the right moment? Here’s how: ?? Lead alerts notify you when prospects change jobs, get promoted, or share key updates. ?? Timely outreach—Congratulate them or offer relevant solutions when they’re most receptive. ?? Stay top-of-mind by engaging with prospects when they’re making big decisions. LaunchPad Tip: Set up lead alerts to track prospect activities and personalize your outreach for better engagement and conversions. #MarketingMondays #LinkedInSalesNavigatorTips #LeadGeneration #LaunchPadCreative

Join us for our next Marketing Mini on February 18th, where LPC Marketing Account Manager Dakota Sweat Brawley will share tips on leveraging LinkedIn Sales Navigator's capabilities for better prospecting results. Register below. #MarketingMini #LinkedInSalesNavigator #LPC #MarketingAgency #FinancialServices