Launchmetrics

??Summer is on the way and, with that, comes everyone's next skincare obsession?? So, how are top skincare brands driving awareness and engagement on social media in the run-up to summer? By strategically leveraging Instagram. Top-performing beauty brands are using the platform to develop a holistic, Voice-driven approach that ensures sustained visibility, maximized Media Impact Value? (MIV?) and a competitive edge in an increasingly fragmented social media landscape. Their results speak for themselves: ? Sol de Janeiro: $19.1M MIV ? Beauty of Joseon: $9.2M MIV ? Summer Fridays: $6.2M MIV ? Topicals: $4.7M MIV ? Bubble Skincare: $2.3M MIV To learn more about how they achieved these results and where to request your own brand ranking, click here: https://lnkd.in/deEGvM6f #SkincareBrands #SocialMediaMarketingStrategy #SummerSkincare

Celebrity and Influencer Voices generated a combined Media Impact Value? (MIV?) of $144M for the Oscars this year. For an event of this scale, how do brands track not only the impact of their direct ambassador partnerships, but also the broader influence of these campaigns across social platforms, media and influencer conversations? Thanks to Generative AI, brands are changing the way they measure these activations. No more: overlooking key data, guesswork around ROI or manually tracking campaign results. If you want to know more, join our webinar "Measuring Ambassador Voice Echo: How AI Uncovers True Impact" on March 25 at 4PM CET. See how you can compare brand performance against industry benchmarks and learn more about the top brands utilizing AI to maximize results. PLUS an exclusive chat with Laurie Brookins from The Hollywood Reporter Register here to secure your place: https://lnkd.in/e4aPtzE9 #MarketingAnalytics?#Oscars2025?#InfluencerMarketing?

??Did you miss our live masterclass with Valentino? In our masterclass recap, we have gathered all the key insights shared by Simone Mattioli, Valentino's Data and insights Specialist. Learn how Valentino leverages AI, data and global collaboration to streamline their PR budget and craft compelling editorial strategies that truly resonate. For PR professionals seeking to move beyond surface-level tactics, our detailed recap is packed with actionable strategies and practical advice. ?? Click here to download: https://lnkd.in/dietWgRQ #PRStrategy #DataDriven #Valentino #AIMasterclass

??Cross-channel social media strategies are key to driving full-funnel success. But, what does a great cross-channel strategy look like? If you need some inspiration and guidance, check out our latest brand ranking. We've analyzed the top brands excelling on social media because of their robust and diverse cross-channel approach. ?? Learn more about how Adanola leveraged Instagram as a core platform for their high-impact campaign with Kendall Jenner. ?? Unlock the results from the successful YouTube strategies launched by Adanola, Fabletics and Beyond Yoga. ?? See how Lorna Jane amplified cross-channel impact through its Owned Media content on Instagram and YouTube. Click here for our full insights: https://lnkd.in/eGUKwpJ2 #SocialMediaMarketing #ActivewearBrands #tiktokban

Fashion Week season is over—here are five steps to help you measure your brand’s performance ??

Celebrities, Media, Influencers, Partners and Owned Media—which Voice drove the most impact at this year's Menswear Paris Fashion Week? In our recent report, we have uncovered: ?? The total Media Impact Value? (MIV?) generated by the event and how this represents a 48% increase from last year ?? The rise of APAC celebrities, most notably, Thai celebs who contributed 77% of the total global celebrity MIV ?? How video-first content continues to dominate the social landscape ?? How has TikTok’s impact surged twofold YoY, proving to be the most value-efficient platform for fashion week content To unlock our full report with all our data and insights, plus more on platform performance, content analysis and top-performing brands, click here: https://lnkd.in/eQBsH3CD #ParisFashionWeek #MensFashionWeek #LuxuryMarketing

The end of Paris Fashion Week also marks the end of the fashion week season. Events like these are full of huge brand collaborations, celebrity endorsements, influencer partnerships and extensive media coverage—online, print and on social media. Tracking the ROI of exposure that your brand has planned and paid for is already an overwhelming task for events of this scale. But, what about accurately measuring your unpaid exposure? Where do you start? To successfully track your brand's earned media, it's important to understand three things: 1?? What is earned media? 2?? Why is earned media so important? 3?? What are the metrics that measure earned media and how to compare EMV, AVE and Media Impact Value? (MIV?)? In our blog, we have broken down these three key topics and explored the importance of measuring earned media with accuracy rather than approximation. MIV provides brands with a deeper, more holistic view of marketing performance using metrics that allow you to truly gauge the ROI of every activity and media mention. Click here to read our full blog "How to Measure Earned Media Value: AVE, EMV and MIV Explained": https://lnkd.in/dFybgCff #MediaImpactValue #EarnedMedia #FashionWeek"

??We're hiring a Data Strategy Analyst?? ?? Ideally an Engineer or Business Master’s degree with some demonstrable practical experience in data analytics. ?? Can tackle technical and business topics and navigate between both easily. ?? Strong capability to analyze data, identify patterns and are rigorous when it comes to the reliability of the insights you provide. ?? Want to learn more about the Fashion, Lifestyle and Beauty (FLB) industries with a proactive attitude that will help you develop your Industry Expertise. ?? Strong ability to collaborate with other team members, both from technical and business teams. ??Good knowledge of Excel and SQL. Launchmetrics provides the first AI-powered Brand Performance Cloud, enabling FLB companies to make smarter decisions about their brand marketing efforts. At Launchmetrics, data is the backbone of our products and the core of the value we offer our customers. Come join our team! Click here to apply: https://lnkd.in/dENn6ZdQ #JobOpening #DataStrategy #JobsInAI #WeAreLaunchmetrics

Vogue GB took the lead as the top Voice generating Media Impact Value? (MIV?) in the region for New York Fashion Week. They were responsible for 13% of the total impact authored in the UK. This is an excellent reminder of the impact media coverage still has in shaping the success of an event like Fashion Week. Understanding the power of Voices (media outlets, publications, influencers, celebrities, partners and Owned Media) ensures brands can measure the true value of these global events. In our report, we have collected insights and data on what drove the success of New York Fashion Week, including: ???Voice and channel mix based on MIV ?? Event analysis and attendance? ?? Content analysis? ?? Regional performance ?? Top Voices—publications, celebrities and influencers? ?? Best performing brands by MIV ... and so much more! ??Click here to download the complete report with our findings, takeaways and industry benchmarks: https://lnkd.in/eKVisSyV #NYFW #FashionWeekInsights #MarketingStrategy

Despite TikTok's rapid growth, Instagram remains the leading platform across industries and Voices—particularly excelling in Owned Media. With the possible ban of TikTok in the US, don't waste Instagram’s incredible potential for leveraging owned content and fostering community engagement. ?? New Balance is the perfect example of a brand that understands how to utilize Instagram's unique, community-centric format. Throughout the year, New Balance maintained momentum by driving 67% of its impact on Instagram. By tailoring content for different communities—ranging from football to lifestyle to running—New Balance effectively engaged diverse audiences. Their approach underscores the importance of segmenting content, especially in sportswear, to meet the unique needs of each community and achieve deeper connections that ultimately drive product conversion ?? A personalised channel strategy like this relies on a thorough understanding of platform, audience and competitors—this demands a comprehensive, data-led approach. Click the link below to read more about New Balance's impressive work on Instagram, plus more information on how Launchmetrics' Insights tool can help you achieve similar results. https://lnkd.in/dtAi-XeS #InstagramStrategy #Sportswear #TikTokBanUS #SocialMediaInsights