Launchmetrics

?? Did you know that social commerce revenues are forecast to surpass one trillion U.S. dollars by 2028? ?? While this outlook seems promising, the truth is things could shift at any moment—regulations are constantly evolving and social platforms are subject to drastic changes. ?? The potential TikTok ban in the US is a perfect example of social media's unpredictable nature. ?? This doesn't mean we should stop using these incredible platforms at times of uncertainty but it does require a multi-channel social media strategy resilient enough to withstand possible changes. ?? In our recent blog, we have laid out key insights and objectives for fashion brands to help ensure you continue to grow and succeed on social media, regardless of what curveballs are thrown our way. ?? Click here to read more: https://lnkd.in/dr8wC7BR #SocialMediaMarketing #FashionBrands #CrossChannel

How are you keeping up with your brand's coverage during Fashion Week? Our top tip: Use AI to support your media monitoring process to ensure nothing slips through the cracks. Learn more about Launchmetrics' Discover tool here: https://lnkd.in/eAZGCqpP #FashionWeek #PRMeasurement #FashionMarketing #AI #MediaMonitoring

Join us TOMORROW, March 5th, at 4 PM CET (10AM EST) for our 15-minute LinkedIn Live. In the Live, we will demonstrate how our Discover Tag feature can help you: ? Track the performance of specific campaigns using tags, allowing you to quickly filter and monitor results. ? Identify the publications and markets that contribute most significantly to your campaign’s media coverage. ? Pinpoint peak moments in your campaign, emphasizing trends, high-value coverage and opportunities to optimize your strategy. Upgrade your PR campaign analysis now! Register to join here: https://lnkd.in/eTMvQxVc #QuickFireData #LuxuryMarketing #AwardSeason

An excellent brand ambassador won't just boost your brand to their audience but will trigger a wave of coverage, conversation and trends related to your brand. But how do you effectively measure the broader ripple effect of your ambassador partnerships? Generative AI is transforming ambassador measurement, delivering quantitative AND qualitative insights to help brands uncover unknowns and make the most of their ambassadors. If you are keen to know more, join us for our masterclass on March 25th (4PM CET), In this session, we will explore: ?? AI-driven Voice and face recognition to measure hidden influence ?? Gaining a comprehensive view of your ambassadors' presence across different channels ?? Benchmarking ambassador performance against industry standards to guide future decisions ?? Click here to secure your spot today: https://lnkd.in/dvg9Z3v8 #GenerativeAI #BrandAmbassadors #Masterclass #DigitalMarketing

?? Are you looking for your next big career move? At Launchmetrics we offer a fantastic opportunity to be a part of the development of a disruptive international company in an incredible work environment—cool, casual, fast-paced with a passionate, driven and fun team. By joining us, you will have a chance to work in a cutting-edge yet established global organization with more than a decade of sustainable growth and leading investors as partners. We can't wait to meet you! Click here for our full careers page now: https://lnkd.in/eCBKCQhw #JobOpening #WeAreLaunchmetrics #CareerOpportunities?

Measuring the true ROI of celebrity and influencer endorsements continues to be a sticking point for brands looking to further invest in this area of marketing. While direct partnerships provide clear visibility, the broader echo effect—where ambassadors are referenced in media, influencer conversations, and social discussions—often goes unmeasured. This gap leaves brands questioning their value and missing critical insights into their ambassadors’ full influence. If this is something you and your team can relate to, join our webinar 'Measuring Ambassador Voice Echo: How AI Uncovers True Impact' on Tuesday, March 25th at 4PM CET. In this session, you will learn how to: ? Go beyond direct collaborations and uncover the hidden influence your ambassadors generate through media, influencers, and social conversations. ? Gain insights into who is talking about your ambassadors, in what context and how their visibility stacks up against competitors. ? See how leading brands are leveraging AI-powered insights to optimize their ambassador strategies and maximize ROI. Click here to register today and secure your place: https://lnkd.in/eH-Z6Tjz #InfluencerMarketing #FashionBrand #ROI

?? Are your PR insights giving you the full picture? Learn how to track key contributors, monitor coverage trends, and pinpoint peak moments using Topic Tracking. Join us March 5th at 4 PM CET! #PRStrategy #CampaignAnalysis

?? Does your social media marketing strategy utilize YouTube enough? YouTube has maintained long-lasting loyalty among its users despite the rise of competing social media platforms and the drastic shift of digital content formats since its creation. If you're looking to achieve long-term engagement and build a dedicated audience, this platform should not be overlooked. With a potential TikTok ban on the horizon for the US and the rise of YouTube Shorts, YouTube is well-positioned to become the second top-performing social channel. Brands that strategically invest in YouTube—leveraging both Influencers and Owned Media—can drive deeper engagement and maximize visibility. To learn more about how to make the most of this dynamic social media platform, read our full data brief here: https://lnkd.in/eTwQuQvX #SocialMediaStrategy #YouTubeStrategy #TikTokBan