Launchmetrics

Event Recap: "At the Heart of Culture" Summit in Milan! Last night, we had the privilege of participating in?"At the Heart of Culture,"?a summit hosted by?Condé Nast Italia?in the stunning Library at?Pinacoteca di Brera?in Milan. Lara Camagni, our Business Marketing Director, joined an inspiring lineup of speakers, including?Ugo Benini, partner at?The Vortex?and?Meta, as well as?Valentina Di Franco, CNCC Director at Condé Nast Italia. Together, they explored the?impact of cultural events in 2024?and highlighted the importance of?Media Impact Value? (MIV?), Launchmetrics’ proprietary, AI-powered algorithm for measuring the success of marketing activities for brands in the Fashion and Luxury industry. A heartfelt thank you to?Francesca Airoldi, CMO at Condé Nast Italia, for hosting such an incredible evening, and to her team,?Raffaella Buda?and?Silvia Cavalli, for their impeccable organization.

What makes marathons more than just a race? For sportswear brands, they’re a gateway to millions in Media Impact Value? (MIV?) and cultural relevance. Leading sportswear brands are turning running events into showcases of immersive activations, from exclusive sneaker drops to pop-ups. Key Strategies Behind Their Performance: - Influence Through Community Endorsements: Key figures like ultramarathoner Natalie Day drove $771K in MIV?for ASICS, while marathoner Thalya Hillebrant contributed $353K in MIV for Mizuno USA. - Regional Voice Strategies: Brands like New Balance leverage localized Voice strategies to amplify impact. In China, the Influencer Voice generated $3.9M in MIV, while in Japan, Media placements drove $14.1M in MIV. - Strategic Partnerships: HOKA’s collaboration with Ironman highlighted their role as the official running shoe, with the Kona World Championship alone generating $113K in MIV. As marathons continue to blend performance and lifestyle, the challenge lies in sustaining relevance beyond race day.? Explore our analysis to uncover the winning strategies shaping the future of sportswear. See the full ranking here →?https://lnkd.in/dXvjThA8 #Launchmetrics #Sportswear #RunningCulture #MIV #BrandStrategy #MarathonMarketing #Rankings

Are you ready to build a marketing strategy that positions your brand for success in 2025? With consumer confidence at a low and younger generations overwhelmed by marketing noise, executives are reevaluating priorities. In 2025, marketing teams must go beyond driving sales and instead align their strategies with broader business objectives. In order for Fashion, Lifestyle and Beauty (FLB) brands to thrive, they’ll need to adopt a new, data-driven approach to build adaptable strategies that meet evolving market demands. That’s why we’ve created a guide to help your brand stay ahead in 2025. Inside, you’ll discover: - How to set clear objectives:? Establish KPIs and implement tools to track your brand’s impact.? - How to create holistic,? data-driven, PR and marketing campaigns.? - How to measure and optimize performance: Monitor progress and refine strategies to ensure efficiency. Download the guide today and secure your brand’s success for next year →??https://lnkd.in/efTiZ9YU #MarketingStrategy #2025Planning #DigitalMarketing #MarketingInnovation #Launchmetrics

Last chance to register: Marketing Budget Optimization Masterclass with MOSCHINO. On December 3, Nicole Baum, Global Marketing Director at MOSCHINO, will share exclusive insights to make your 2025 marketing budget drive measurable results and meaningful impact. This live session is your opportunity to learn how to adapt to industry challenges and ensure your brand thrives in 2025 and beyond.? During this masterclass, you’ll discover: - How to align your marketing spend with both immediate and long-term business goals - Ways to integrate sustainable growth practices into your budget strategy - The importance of adapting your approach to market shifts using actionable data Gain the knowledge you need to craft a results-driven marketing strategy for 2025. Secure your spot now → https://lnkd.in/d9hrkw9E #MarketingBudget #2025Planning #ROI #SustainableGrowth #MarketingStrategy #Masterclass

Did you know that Shopify merchants achieved a? 24% increase in sales during Black Friday and Cyber Monday (BFCM) last year? The Black Friday and Cyber Monday weekend (BFCM), remains one of the most powerful retail events globally. In 2023, Shopify merchants achieved a record $9.3 billion in sales showing just how significant these days are for driving consumer spending. As Deann Evans, Managing Director EMEA at Shopify puts it, “Black Friday and Cyber Monday continue to be a key moment for global retailers, and this year’s record sales demonstrate the strength of brands that have built strong relationships with their customers.” Despite current economic challenges, BFCM remains one of the most important events for brands to connect with their consumers. The brands that succeed during BFCM are those that don’t rely solely on last-minute promotions. They have crafted year-round strategies that build loyal customer bases. To stay ahead, brands need strategies that go beyond the holidays, and deliver consistent and meaningful experiences to turn one-time shoppers into long-term customers. Want to learn more about measuring your Black Friday success?? Download the full report here →?https://lnkd.in/dUX6hQ9Q #Launchmetrics #BlackFriday2024 #BFCM #RetailSuccess #HolidayMarketing #EcommerceTrends #BrandStrategy #Shopify

As the event marketing industry heads toward $36.31 billion by 2026, digital and hybrid events are becoming essential for audience engagement, and demand a fresh approach to ROI measurement. While traditional metrics focused on attendance, today’s event success goes beyond that. Brands must invest in tools that gather meaningful data throughout the attendee journey. Here’s how top brands are redefining event success: Spotlight on Key Voices: Leveraging Influencers, Celebrities, and Media for maximum reach Data-Driven Personalization: Using insights to tailor email campaigns, check-ins and touchpoints Real-Time Tracking: Adapting strategies live with RSVP data, QR check-ins and instant feedback Want to see how data-driven insights can help boost your event ROI?? Dive into the full article now for more strategies → https://lnkd.in/dZ-pqpaB #EventMarketing #HybridEvents #DigitalEngagement #EventROI #DataDriven #EventStrategy #MarketingInsights #EventPlanning #InfluencerMarketing #EventSuccess #EventMetrics

We surveyed hundreds of industry professionals to uncover the key objectives driving the biggest campaigns of the year, from Black Friday and Cyber Monday to Holiday. Top Objectives: From boosting sales to expanding brand awareness, most brands are using this holiday season to solidify their market presence. More than half are focused on reaching new audiences while deepening connections in their current markets—creating a foundation for year-round growth. Budget Focus: With over 40% dedicating a quarter or more of their Q4 budgets to Black Friday and Cyber Monday, brands are investing heavily in these pivotal shopping moments. These budgets reflect the strategic importance of multi-channel campaigns and targeted marketing efforts that make each dollar go further. Want to dive into the full data?? Download the Holiday Marketing 2024 Report for a complete breakdown of campaign objectives, budget strategies and success metrics to elevate your approach this season → https://lnkd.in/dUX6hQ9Q ?#HolidayMarketing #CampaignObjectives #BudgetInsights #BlackFriday #CyberMonday #MarketingReport

As Black Friday campaigns kick off, having a multi-pronged, Voice-centric approach is key—to not only drive short-term sales, but to create lasting brand impact. But how do you quantify Black Friday success beyond sales figures? Based on insights from our latest survey, engagement metrics are taking a central role, with 65% of brands prioritizing meaningful audience interactions over clicks and conversions. To capture the full scope of their campaigns' success, 70% of brands are using Media Impact Value? (MIV?), a comprehensive metric that provides a unified view across all channels—ensuring that each post, ad and partnership contributes directly to brand value. Many teams are also tapping into AI-driven tools for real-time analysis, enabling data-backed adjustments that drive optimal results throughout the campaign. Discover more tips on how to ensure Black Friday success (and how to measure it) in our Holiday Marketing 2024 Report →?https://lnkd.in/dUX6hQ9Q #ROI #BlackFriday #HolidayMarketing #CampaignMetrics #MarketingInsights

Today we hosted “The Power of Celebrities: When Stars Make Brands Shine!” in Paris! If you missed it, this is what happened: Our CEO, Michael Jais, kicked things off with an insightful data-driven presentation exploring the powerful role of brand entertainment and the influence of celebrities across various industries. We dove deep into how celebrity partnerships amplify brand visibility and engagement, supported by benchmark data and case studies from major events like Cannes, Fashion Weeks, F1 and the Olympics. The presentation was followed by a thought-provoking panel featuring industry leaders: Eric Briones - General Director, Journal du Luxe Pascal Morand - Executive President, ?Federation de la Haute Couture et de la Mode Francois-Xavier DESPLANCKE - CEO & President, Belvedere Vodka Thank you to everyone who joined us for this engaging discussion, and to Park Hyatt Paris-Vend?me for hosting us in such a beautiful setting. #Launchmetrics #BrandEntertainment #CelebrityInfluence #DataInsights #MarketingTrends #Fashion #Sports #LuxuryMarketing #Cannes #FashionWeek #F1 #Olympics #BelvedereVodka #JournalDuLuxe #ParkHyattParis