Launchmetrics

As the event marketing industry heads toward $36.31 billion by 2026, digital and hybrid events are becoming essential for audience engagement, and demand a fresh approach to ROI measurement. While traditional metrics focused on attendance, today’s event success goes beyond that. Brands must invest in tools that gather meaningful data throughout the attendee journey. Here’s how top brands are redefining event success: Spotlight on Key Voices: Leveraging Influencers, Celebrities, and Media for maximum reach Data-Driven Personalization: Using insights to tailor email campaigns, check-ins and touchpoints Real-Time Tracking: Adapting strategies live with RSVP data, QR check-ins and instant feedback Want to see how data-driven insights can help boost your event ROI?? Dive into the full article now for more strategies → https://lnkd.in/dZ-pqpaB #EventMarketing #HybridEvents #DigitalEngagement #EventROI #DataDriven #EventStrategy #MarketingInsights #EventPlanning #InfluencerMarketing #EventSuccess #EventMetrics

We surveyed hundreds of industry professionals to uncover the key objectives driving the biggest campaigns of the year, from Black Friday and Cyber Monday to Holiday. Top Objectives: From boosting sales to expanding brand awareness, most brands are using this holiday season to solidify their market presence. More than half are focused on reaching new audiences while deepening connections in their current markets—creating a foundation for year-round growth. Budget Focus: With over 40% dedicating a quarter or more of their Q4 budgets to Black Friday and Cyber Monday, brands are investing heavily in these pivotal shopping moments. These budgets reflect the strategic importance of multi-channel campaigns and targeted marketing efforts that make each dollar go further. Want to dive into the full data?? Download the Holiday Marketing 2024 Report for a complete breakdown of campaign objectives, budget strategies and success metrics to elevate your approach this season → https://lnkd.in/dUX6hQ9Q ?#HolidayMarketing #CampaignObjectives #BudgetInsights #BlackFriday #CyberMonday #MarketingReport

As Black Friday campaigns kick off, having a multi-pronged, Voice-centric approach is key—to not only drive short-term sales, but to create lasting brand impact. But how do you quantify Black Friday success beyond sales figures? Based on insights from our latest survey, engagement metrics are taking a central role, with 65% of brands prioritizing meaningful audience interactions over clicks and conversions. To capture the full scope of their campaigns' success, 70% of brands are using Media Impact Value? (MIV?), a comprehensive metric that provides a unified view across all channels—ensuring that each post, ad and partnership contributes directly to brand value. Many teams are also tapping into AI-driven tools for real-time analysis, enabling data-backed adjustments that drive optimal results throughout the campaign. Discover more tips on how to ensure Black Friday success (and how to measure it) in our Holiday Marketing 2024 Report →?https://lnkd.in/dUX6hQ9Q #ROI #BlackFriday #HolidayMarketing #CampaignMetrics #MarketingInsights

Today we hosted “The Power of Celebrities: When Stars Make Brands Shine!” in Paris! If you missed it, this is what happened: Our CEO, Michael Jais, kicked things off with an insightful data-driven presentation exploring the powerful role of brand entertainment and the influence of celebrities across various industries. We dove deep into how celebrity partnerships amplify brand visibility and engagement, supported by benchmark data and case studies from major events like Cannes, Fashion Weeks, F1 and the Olympics. The presentation was followed by a thought-provoking panel featuring industry leaders: Eric Briones - General Director, Journal du Luxe Pascal Morand - Executive President, ?Federation de la Haute Couture et de la Mode Francois-Xavier DESPLANCKE - CEO & President, Belvedere Vodka Thank you to everyone who joined us for this engaging discussion, and to Park Hyatt Paris-Vend?me for hosting us in such a beautiful setting. #Launchmetrics #BrandEntertainment #CelebrityInfluence #DataInsights #MarketingTrends #Fashion #Sports #LuxuryMarketing #Cannes #FashionWeek #F1 #Olympics #BelvedereVodka #JournalDuLuxe #ParkHyattParis

Which channels shaped SS25 Fashion Weeks? Across New York, Milan, London and Paris, platforms like Instagram, TikTok and Facebook were more than just spaces for posts—they were integral to the global Fashion Week experience, connecting brands with audiences worldwide. Instagram took the lead, generating an impressive $181.7M in Media Impact Value? (MIV?) from 15,067 posts in New York, followed by $228.9M MIV from 16,354 posts in Milan. As the visual powerhouse of Fashion Week, Instagram offered fans exclusive access to the action, turning every post into a must-see moment. TikTok added another dimension, capturing $34.2M in MIV in New York and $34.3M MIV in Milan, resonating with younger, trend-driven audiences who embraced the platform's authentic, in-the-moment energy. Meanwhile, Facebook became the place for deeper connections, driving over $25M in MIV in New York and nearly $23M MIV? in Milan, as communities engaged with brand narratives that went beyond just the runway. SS25 showed that each social platform brought something unique to the table, making social media a critical stage for brands looking to connect with their audiences. Dive into our SS25 reports to see how these insights can help you refine your brand’s storytelling strategy and make your content stand out in 2025 →https://lnkd.in/dVJsRqUF #FashionWeekInsights #SS25Reports #InstagramInfluence #TikTokTrends #SocialMediaImpact #Launchmetrics

Want to learn how to truly make the most of your marketing budget in 2025? Join us for a live masterclass on December 3 featuring Nicole Baum, Global Marketing Director at Moschino, where we’ll equip you with the tools and strategies to make your 2025 budget work harder than ever. In this session, you’ll learn how to: - Align your budget with short - and long-term goals - Focus on high-ROI activities, reducing waste - Identify and invest in top-performing channels ? This masterclass also introduces a sustainable growth framework, helping you develop an adaptive budget model to thrive amid market shifts. This isn’t just another budgeting talk. It’s your chance to redefine your strategy with expert-driven insights and gain a sharper edge in 2025. Don’t miss out,? secure your spot now to unlock a smarter, more impactful approach→ https://lnkd.in/gmFm5qvq #MarketingBudget #BudgetOptimization #2025Planning #DataDriven #SustainableGrowth #MarketingStrategy #ROI #Masterclass

Have you marked your calendar for the Performance Summit 2025? We’re thrilled to announce that Joelle Diderich, Editor at WWD, and Laurie Brookins, journalist at The Hollywood Reporter, will be joining us at this year’s summit, where leaders in Fashion, Lifestyle, and Beauty come together for a day packed with insights and innovation. Dive into sessions on emerging markets, the power of experiential marketing, strategies for brand positioning, and innovative brand extensions. Don’t miss this incredible opportunity to gain insights from industry experts, including Joelle, Laurie, and other top leaders. Secure your spot now and get ready to tackle the biggest challenges facing our industry today. → https://lnkd.in/dXYmYBs #Launchmetrics #PerformanceSummit2025 #MarketingInsights #DataDriven #FutureOfMarketing #BrandGrowth #MarketingStrategies #IndustryLeaders #Innovation

@Charli XCX’s latest partnership with @Converse is a clear demonstration of the power behind the intersection of music and fashion. And if you thought 2024 was already shaping up to be a big year for her, it just got even more exciting. In her new holiday campaign with the iconic footwear brand, Charli wears the Chuck Taylor All-Star, and the results have been staggering. Within just 48 hours of the campaign launch, the collaboration had generated an impressive $735K in Media Impact Value? (MIV?). This comes right after Converse’s collaboration with @Billie Eilish, which generated a jaw-dropping $2.9M in MIV within the same 48-hour window. These numbers reveal the strategic strength behind Converse’s ability to align with artists who resonate deeply with their fanbases, creating an authentic connection between culture, music and fashion. Converse’s recent partnerships with Charli and Billie show a clear shift toward using talent as a driving force for brand engagement, proving that when a brand taps into the right cultural moments, the payoff can be substantial. Both campaigns highlight not only the power of these artists in their respective genres but also Converse’s ability to align its brand with artists who have a proven influence on their audience. The intersection of music, style and fan loyalty is where Converse seems to have mastered the art of creating campaigns that resonate—and drive real business results. As Charli’s influence continues to grow, this collaboration is a testament to how understanding and leveraging the cultural zeitgeist can lead to impactful, meaningful and highly successful partnerships. #CharliXCX #ConverseCollaboration #ChuckTaylor #MusicAndFashion #BrandPartnerships

What strategies are specialized activewear brands like @Speedo, @Billabong and @TYR using to thrive in 2024? It’s more than just products. These brands understand the sports culture they’re rooted in and engage audiences on a deeper level—connecting not only with elite athletes but aspirational fans. Speedo, for example, led the field, generating $14.9M in Media Impact Value? (MIV?) through targeted athlete partnerships with names like Olympic swimmer @Emma McKeon and high diver @Molly Carlson. Quiksilver’s September festival with Swatch added a collaborative angle, generating $81.2K in MIV through Swatch’s own channels—a reminder of how brand partnerships amplify visibility. As the Paris Olympics boost fades, these brands now face the challenge of sustaining momentum. Many, like Billabong, focus on a clear Owned Media strategy, generating $2.5M in MIV by showcasing brand ambassadors in authentic content that highlights eco-friendly designs like Upcycler Wetsuits. This keeps their connection strong with both core sports enthusiasts and eco-conscious audiences. For specialized activewear brands, endorsements, events and data-driven strategies aren’t just trends; they’re part of a plan for staying connected and relevant. Dive into our rankings to see how these brands are keeping pace in a fast-moving market → https://lnkd.in/d5KD5g5n #Launchmetrics #Activewear #SportsMarketing #Olympics #BrandStrategy #FashionIndustry #Rankings