Our very own Rebecca Beattie was featured on Jon Chee's Excedr podcast. Such a great convo. Check out out here: Apple Podcasts: https://apple.co/3zdned3 Spotify: https://spoti.fi/40ohxVx YouTube: https://lnkd.in/eUUJqYpA
CEO @ Excedr 🔬| Host @ The Biotech Startups Podcast 🧬 | Former Researcher @ UC Berkeley 🐻 | On a mission to keep capital constraints from stifling innovation 🦠
"I really do feel like marketing is the science of business. If it's done well and thoughtfully, you're pulling all of the different elements apart and then putting it back together in a strategic plan that allows you to get in the trenches, get to a place where it might be hard to get to [otherwise]." 🧬 💼 In the first part of my conversation with Rebecca Beattie, CEO of LaunchBio Inc., on The Biotech Startups Podcast, we dive into her journey from the lab to becoming a key player in the broader life science ecosystem. Rebecca shares her insights on the power of marketing in business strategy and how it can drive innovation in the biotech landscape. Some highlights from our conversation below: – 🐷 Growing up in the countryside and learning early entrepreneurial lessons through raising and selling pigs 🚜 – 🎓 Pursuing a dual degree in molecular biology and business with a focus on marketing at the University of Colorado Boulder – 💼 Transitioning from lab work to sales and marketing in the biotech industry, including experiences at SeraCare and Eppendorf – 🔬 The unexpected pivot from lab work to real estate, and how a chance encounter with BioLabs brought her full circle back to biotech 🏢 – 🚀 Her role in shaping the shared lab space movement and supporting early-stage founders in accessing critical resources This episode is jam packed with valuable insights on the intersection of science and business, and how marketing plays an integral role in driving success in the biotech industry. You definitely don't want to miss this one. Apple Podcasts & Spotify links in the comments below! 👇🏽 #biotechnology #lifesciences #podcast