Launch 33 Brands

Client Throwback! Out exploring and planning some moves over at the Farmers Market in LA! A must visit and one of the coolest stores in LA, Monseiur Marcel Gourmet Market/French Deli! Simply love seeing some of the brands we worked on almost 4yrs ago battling forward and winning! From innovative and emerging to mainstream. Tost is rocking the wine section! Brooks Addington HopWtr is crush the beverage cooler! Jordan Bass Cheers to all the great brands out there grinding and battling!

Launch 33 Brand Buzz: The 51st Iron Man was beyond epic yesterday in Hermosa Beach!! Over 1000+ participants and 3000+ spectators, and we were in the mix for our brands!!! Safety Shot was an absolute winner!!!!

Launch 33 Brand Buzz: July 4th Kick Off at the Iron Man!!! The most exciting event you will ever attend! Run, paddle and chug a 6pk of beer ?? Best part of today is Safety Shot is on the beach and ready to rock!!!! @drinksafetyshot

Launch 33 Brand Buzz: Excited to kick off another phase of our growth plans!!! Mobile Marketing Teams! Loving the first of few Saftey Shot bikes we will be running in and around the beaches!!! Let’s go!!! If you are a brand looking to win in LA DM me!

Launch 33 Brand Buzz: How do you rollout a new brand and take over a city and core market? Seed the brand with tons of events and activations, and build trial and develop your early adopters/early brand ambassadors that will lead the brand forward. This is a core element of what Launch 33 Brand does on a daily basis! Yesterday we worked the beach but also executed a totally different crowd at a local Lawn Bowling Tournament! We are helping Safety Shot build core fans and the feedback about this amazing product as been off the charts!

Launch 33 Brand Buzz: More epic Safety Shot buzz coming but tonight we began a new phase of engagement and brand building! So much to share soon!!!! Safety Shot is an absolute home run!!!

Brand Building on Father’s Day! Epic crew and local surf tourney learn, engage, sampling, drinking and partying with our brands!!! We do what no one does! More epic events coming over the next 6/12 weeks!!

The beverage business is all about occasion based drinking and product creation for those occasions. Every brand and style of liquid fits into a certain occasion more than another. Everyone is searching for the missing brand for that occasion we never knew we needed a new brand for until we did. Well, every 10 or 20 years someone hits a homerun and creates something that was needed for a moment that no one was considering! Over the years, I have worked on hundreds of brands and been involved in many studies to uncover white spaces for new products that fit into these occasions, but I can honestly say that Safety Shot has a chance to become an epic new brand for an occasion that everyone has been drinking in and around for decades. It’s the moment you realize you need to pace yourself and extend your night. Everyone does it … every single person does it… you pause and add in a filler. Some people drink a glasses of water or two, maybe mix in a club soda, added in a soda, energy drink, coffee, or some other non alcoholic beverage to slow things down and keep you mind and body in check. Well, finally we have a product designed for this drinking window and occasion; Safety Shot! I have had some amazing direct learning over the last few weeks and personal interactions with consumers which leads me to one conclusion …. I truly see something amazing building! So much to come …

Happy Memorial Day Weekend from the team over at Beer Thug Brewing, and my pup Charlie who tagged along today!!! Epic things to come this summer and into 2025!!!!!!!! Cheers ??

Launch 33 Brand Buzz: How do you build a brand? Relentlessly effort in the right core accounts early on in the right markets!!!! Let’s go Hermosa Beach! It’s on!!!!!!!!! Safety Shot is now available at Baja Sharkeez and Tower 12!! More epic announcements coming!!!