Latana

Incentivized surveys are flooding your data with fraud—up to 40% of responses could be worthless. Fake answers, bots, and cheaters are distorting your insights. This sneak peek from our Data Quality Guide breaks down how survey fraud skews insights and impacts decision-making. However, identifying the problem is just the first step. Download the full guide to learn how:? ? Reaching everyday consumers—not just professional panellists ? Ensuring stable sample composition for reliable tracking ? Making survey adjustments without compromising data ? Gaining end-to-end control of data collection Get the guide here: https://lnkd.in/e6RP2-9w

Over the years, we've spoken to hundreds of insights experts at world-leading brands, and one topic that frequently arises is converting brand KPIs into population numbers to better understand the relationship between brand metrics and sales data. Often, this is a task that falls onto their shoulders but is actually extremely time-consuming and tedious to do. We aimed to alleviate this challenge for brands using our brand tracking tool, ensuring they can access the precise information they need with just a click, rather than spending hours converting brand performance data into report formats. Watch the video below or read the full article here: https://hubs.ly/Q03cv7dy0

Get honest, reliable answers without the need for research panels. Latana has developed a method that leverages interactive ads to ensure genuine responses, eliminating straightlining, survey fraud, and overclaim. This approach gives you more accurate brand tracking insights, empowering you to make data-driven decisions with confidence. Learn more today at https://hubs.ly/Q03bgKvJ0.

Nico Jaspers, CEO of Latana, has spent years helping top consumer brands gain deeper, more accurate insights into brand perception. With extensive experience in data science and consumer insights, he understands the challenges that come with measuring brand performance—and how to overcome them. In this interview, Nico explores the complexities of brand tracking, highlighting opportunities to improve accuracy and extract more meaningful insights. If you're an Insights Director looking to refine your approach to brand measurement, his expert perspective is a must-read. Read the full interview here. ??

Small inconsistencies in survey data can make it harder to track meaningful changes in brand health. Latana’s advanced data processing helps reduce noise, ensuring more reliable insights. ?? Filters out unreliable responses for accurate consumer perceptions ?? Uses Bayesian modelling to identify real trends with lower margins of error ?? Maintains sample consistency across survey waves for stable tracking With cleaner data, it’s easier to spot real shifts and make informed decisions.

?? Brand surveys without logos? You might be missing the bigger picture. ?? It’s common to leave logos out of brand tracking surveys—after all, using just brand names lets you fit more brands into a single question. Efficient, right? Well… not always. This approach can actually hurt recall accuracy and throw off your entire brand funnel. Without a visual cue, respondents struggle more, recall drops, and suddenly your awareness metrics are lower than reality. And if awareness is off, your consideration and perception data? Also unreliable. Curious how something as simple as survey design can impact your insights? We break it all down in our latest article. Read it here: https://hubs.ly/Q03bg8ls0

Reliable brand tracking data is hard to come by. How do you prevent survey fraud? Reach the right audience? Ensure consistency over time? These aren’t just challenges—they’re the biggest obstacles standing between brands and trustworthy insights. At Latana, Steph Clapham, our Director of Research, is redefining how brand tracking is done. By refining sampling methods and eliminating unreliable data, her team is pushing the industry forward—making brand insights more stable, precise, and truly representative. Now, Steph is taking on the most pressing questions we get about improving brand tracking. Click the link to read the full set of questions - or submit your own question to [email protected]—we’ll make sure to answer it. https://hubs.ly/Q0398Q0t0

Getting accurate brand insights isn’t easy—especially for a brand like AMORELIE, where privacy concerns, response bias, and small market sizes make traditional surveys unreliable. AMORELIE, Europe's leading sexual wellness brand, struggled to obtain accurate brand insights due to skewed sampling, response bias, and strict data regulations in key markets like Switzerland. Traditional surveys overrepresented younger, urban consumers while failing to capture the full audience. Privacy concerns and social desirability bias further compromised data reliability. By partnering with Latana, AMORELIE adopted an ad-based sampling approach that reached millions of consumers daily without relying on incentivized panels. This method ensured a more representative sample, reduced bias in responses, and provided ongoing, cost-effective brand tracking. With monthly updates, AMORELIE gained precise, real-time insights to refine its strategy and drive growth in challenging markets. Read the full case study to see how this approach delivered better data: https://hubs.ly/Q0398nXR0

Download Latana's Data Quality Guide to learn how to avoid survey fraud, ensure stable sample composition and adjust surveys without breaking historic trends.

Download Latana's Data Quality Guide to learn how you can avoid survey fraud, ensure stable sample composition and adjust surveys without breaking historic trends. Link in the comments ??