Landor

How does a brand with over a century of history stay relevant without losing its soul? The answer lies in Revive Renault — a strategic rebranding by Landor and Publicis Conseil that earned a Red Dot Award in 2021. Since its founding in 1898 by Louis Renault, the Renault Group has built a legacy as one of the world’s most recognised automotive brands. The Revive Renault project carefully reimagined this heritage for a new era — creating a bold yet timeless identity that remains as distinctive today as when it was introduced. ?? The design system refines Renault’s visual DNA while reinforcing its future-focused outlook. A streamlined logo, a modernised typography and colour palette, and a dynamic, adaptable design language ensure a seamless and consistent presence across all brand touchpoints. The result is a visual identity that confidently bridges tradition and innovation. More than a redesign, Revive Renault demonstrates how brand evolution can respect its origins while embracing change. It is a masterclass in striking the right balance — ensuring that Renault remains instantly recognisable, deeply rooted in its history, and ready for the road ahead. ?? Shout out to the project team members: Luc Speisser (Global Chief Innovation Officer) Tristan Macherel (Creative Direction) Jérémie Barry (Creative Direction) Jean-Albert Heckel (Graphic Design) Damien Patie (Motion Design) Geoffroy Bucaille (Graphic Design) Inès Mordret ? Executive Business Director ? Luxury (Account Management) Jocelain Keith (Account Management) DIDIER HONGRE (Production) Maureen Baroni (Production) Marcelo Vergara (Creative Direction) and gurvan prioul (Creative Direction).?