Landing International

?? The “Mom-portunity” in K-Beauty: A Growing Influence Moms are becoming a powerhouse in K-Beauty’s growth across North America, shaping not only their beauty routines but also those of their children. The Second Wave of K-Beauty reveals how family households are creating new opportunities for brands to reach busy moms who seek high-quality, effective skincare for themselves and their families. In fact, K-Beauty has surged +81.5% in households with kids aged 6-12, as moms look for accessible, family-friendly products that fit seamlessly into daily routines. In households with teenagers (13-17), K-Beauty adoption is up +66.1%, with teens embracing its trendy appeal while moms pass on essential skincare habits. This trend is amplified by the social media presence of moms engaging with beauty content: #momsover30 has garnered 36.4M total views and 221.8K weekly views on TikTok, while #momsoftiktok has achieved 38.5M total views and 152.2K weekly views, showcasing the influence of mothers in today’s beauty trends. Curious about this powerful “Mom-portunity”? Download our report for more insights into how moms are driving the future of K-Beauty! #KBeauty #MomLife #BeautyTrends #MarketInsights #Skincare

?? How K-Beauty Operates in the U.S.: A Look Behind the Scenes K-Beauty’s journey in the U.S. spans a range of business models, from exclusive distributors to unauthorized sellers, each bringing unique challenges and opportunities. One major hurdle U.S. retailers face is inconsistent supply chains, which disrupts their ability to reliably stock products and build customer loyalty for K-Beauty brands. Our latest report dives deep into these operational dynamics, outlining the supply chain challenges that impact K-Beauty’s success in the U.S. market. With insights on distribution models, we explore how these factors affect retailers' ability to grow K-Beauty brands effectively. Curious about what makes K-Beauty tick in the U.S.? Download our report for in-depth analysis and strategies to navigate this evolving landscape. #KBeauty #SupplyChain #BeautyIndustry #MarketInsights

?? K-Culture Unleashed: The Global Rise of Korean Influence The Korean Wave, or “Hallyu,” has evolved from a regional trend to a worldwide cultural force, reshaping entertainment, fashion, food, and especially beauty. Powered by the global success of K-Pop, K-Dramas, and K-Food, K-Beauty’s influence has surged internationally, becoming a cornerstone in today’s beauty standards. Our report, The Second Wave of K-Beauty, highlights this phenomenon: “The Korean Wave... has expanded significantly in recent years, with global spending on Korean cultural products projected to nearly double to over $143 billion by 2030.” Icons like BTS and the global impact of shows like Squid Game are driving K-Beauty from a trend to a mainstay. Curious about how K-Culture is redefining global beauty? Download our report for exclusive insights into K-Beauty’s unstoppable influence! #KBeauty #KCulture #GlobalTrends #Hallyu #BeautyInsights

?? Growth Drivers of K-Beauty’s Second Wave: E-commerce & Social Media Revolution ?? One of the most powerful forces behind the second wave of K-Beauty is the surge in e-commerce, particularly through platforms like Amazon and TikTok. K-Beauty revenue on Amazon.com surged 78% year-over-year, thanks to initiatives like “Project K-Beauty Go Big,” which opens doors for brands to reach a global audience effortlessly. Social media has also played a pivotal role. Platforms like TikTok have amplified K-Beauty’s reach, with hashtags like #KBeauty garnering billions of views and sparking curiosity and demand among consumers. Want to know more about what’s driving K-Beauty’s success in the U.S. and beyond? Download our report for a deeper look into the strategies and trends shaping the future of K-Beauty! https://lnkd.in/dxUmwADq #KBeauty #EcommerceGrowth #TikTok #BeautyTrends #MarketInsights

?? From Skincare to Haircare: K-Beauty’s Expanding Influence Across Beauty ?? K-Beauty has evolved beyond skincare, now branching into haircare, body care, and fragrance to offer consumers a full spectrum of beauty solutions. In our Second Wave of K-Beauty report, we delve into how this expansion is fueled by rising demand for natural ingredients, high efficacy, and affordability across these categories. This shift marks K-Beauty’s transformation into a one-stop destination for holistic beauty routines, meeting the needs of consumers seeking comprehensive care beyond the face. Curious about how K-Beauty’s impact is growing across new categories? Download our report for in-depth insights into this exciting evolution! #KBeauty #BeautyInnovation #HolisticBeauty #MarketTrends #BeautyInsights

?? K-Beauty’s Retail Revolution: Leading the Charge in U.S. and Global Markets ?? K-Beauty has reshaped the U.S. retail landscape, thriving across diverse platforms—from Amazon to Sephora, Costco, and beyond. Our Second Wave of K-Beauty report reveals the significant impact K-Beauty has had in both online and offline channels, making its products more accessible to a broad audience. A key player in this expansion is Olive Young, one of Korea’s largest health and beauty retailers. By implementing a strategic global expansion, Olive Young has made it easier than ever for U.S. consumers to access authentic K-Beauty products. Additionally, Amazon has emerged as a dominant force in K-Beauty, surpassing even Sephora in hashtag views with 224.4 million views. Consumers are discovering and sharing K-Beauty products actively, with TikTok and other social media channels further amplifying this momentum. With influencers and users showcasing their K-Beauty hauls and reviews, organic marketing is at an all-time high, driving sales both online and in-store. As K-Beauty’s influence grows, it’s expanding beyond skincare into makeup, fragrance, and haircare, solidifying its position in the beauty market. ?? Curious about K-Beauty’s retail revolution? Download our report for the latest insights on how K-Beauty is becoming a mainstay in the U.S. and globally. #KBeauty #RetailRevolution #BeautyTrends #Amazon #GlobalExpansion

?? K-Beauty's Commitment to Clean, Skin-Friendly Formulations ?? Our latest report, created in partnership with ClearForMe, reveals the powerful commitment to clean beauty among Landing's K-Beauty partners—a commitment that is winning over health-conscious U.S. consumers. With 81% of K-Beauty products likely to be vegan and 95% made without drying alcohols, the second wave of K-Beauty is all about safe, transparent, and skin-friendly ingredients. As consumers increasingly seek transparency and prioritize safe skincare, K-Beauty’s dedication to clean formulations makes it a standout choice. Curious about why clean beauty is a game-changer for K-Beauty in the U.S. market? Download our report to get a detailed look at these insights and learn what’s driving K-Beauty’s continued success! #KBeauty #CleanBeauty #Transparency #SkincareTrends #HealthConscious

?? The Second Wave of K-Beauty: Insights from Spate Analysis Our latest report, The Second Wave of K-Beauty, dives deep into how digital momentum is reshaping the industry. With data from Spate, a leading trend forecasting agency, we’ve uncovered the social media-driven growth fueling K-Beauty’s rapid rise. TikTok is leading the charge—6 out of the top 10 skincare brands trending on the platform are K-Beauty brands, a testament to its positive impact on this movement. In our report, you’ll discover how TikTok’s influence and the power of influencers are propelling these once lesser-known K-Beauty brands to global audiences, transforming them into must-have names in skincare. ? Don’t miss out on these insights! Download the report to see what’s driving K-Beauty’s second wave and how brands can leverage this digital momentum to thrive. #KBeauty #TrendReport #SocialMediaGrowth #TikTokBeauty #IndustryInsights

Have you downloaded our Second Wave of K-Beauty Report? Here's a snippet of what you can expect:? The first wave of K-Beauty was a successful one that introduced quirky, kitschy products, but it failed to build lasting customer loyalty. Fast forward to now, the second wave, there is a storytelling focus that is much more culturally relevant and digitally savvy. It leverages the global rise of K-Pop, K-Dramas, and K-Food, making K-Beauty a cultural powerhouse. Our report emphasizes how K-Beauty is now recognized for its innovation, use of natural ingredients, and sleek, modern packaging that appeals to sophisticated consumers. This new wave resonates deeply with Gen Z and Hispanic consumers, who are drawn to K-Beauty’s authenticity and affordability. To learn more K-Beauty insights, download our free report by clicking on the link:? https://lnkd.in/dxUmwADq

This past week, the Landing team traveled to NYC to meet with editors from Harper's Bazaar, Vogue, Elle, and Allure, introducing them to the leading brands of the Second Wave of K-Beauty: Some By Mi, Numbuzin, Chasin Rabbits, Mixsoon, Fwee, Luvum, Hanskin and COSRX. During these desk-side meetings, our founder and CEO, Sarah Chung Park, shared the unique stories and key ingredients that make these brands stand out in this new era of K-Beauty innovation. These products represent the next generation of Korean skincare, as highlighted in our latest report, The Second Wave of K-Beauty. https://lnkd.in/dxUmwADq Stay tuned for more from K-Beauty World! #Kbeauty #Beautyinnovation #Koreanskincare #Koreanbeauty #Landinginternational #mixsoon #somebymi #cosrx #chassinrabbits #numbuzin #fwee