Lake House Digital

Cracking the LinkedIn Algorithm Ever wonder how some posts take off while others seem invisible? It’s all about engagement—especially in the first hour! ?? Comments are KING. The more thoughtful interactions your post gets early on, the more LinkedIn will push it to a wider audience. Swipe through to see: ? What LinkedIn prioritizes ? How to get more engagement ? Why your first hour is make-or-break Drop a comment below—put this strategy to the test! #LinkedInTips #SocialMediaStrategy #LakeHouseDigital

Stay ahead of the game! Sign up for our Lake House Digital monthly newsletter and get the latest marketing trends, expert tips, and insights delivered straight to your inbox. Subscribe today??https://bit.ly/44Brkd2 #MarketingTips #DigitalMarketing #LakeHouseDigital

We get asked a lot of questions about if B2B companies should be on Instagram. There are some great statistics in the following article from Hootsuite. Instagram continues to be a platform where many people spend significant amounts of time. For B2B companies, we do recommend it. Posting times are crucial to meet when your desired audience is online to be at the top of their feed. Next, the best types of posts for B2B companies involve people and educational facts. Show off your company culture here! It is a great place to show potential hires who you are. Did you know that 36% of people use Instagram as a search tool? How many times to post? According to the article's author Christina Newberry (and we completely agree), "Less is more when it comes to posting. Some retailers post as many as 17 times a week, but it’s brands that update their feeds twice a week that see the best engagement." https://lnkd.in/enwKyWT #Instagram #DigitalMarketingStrategy #LakeHouseDigital

The latest update from Search Engine Journal's Roger Montti in the Google monopoly case proposes good news for everyone who uses Google ads. One of the goals is to increase transparency in Google’s ads platform. This will make it easier and faster to analyze ad performance. "Real-time access ensures advertisers can make immediate adjustments to their campaigns instead of waiting for delayed reports and it assures that advertisers aren’t locked into the Google advertising system by holding them hostage to their historical data." https://lnkd.in/dx5sC9Jf #GoogleAds #PaidAds #DigitalMarketing

Social Proof = More Business Did you know that over 90% of consumers read online reviews before making a decision? Google Reviews act as social proof, building trust with potential customers before they even visit your website. ? More reviews = More credibility ?? Higher rankings = More visibility ?? More trust = More conversions Encourage happy customers to leave a review—it’s free marketing that works 24/7. In this article by Search Engine Journal, they are sharing how Google is making getting reviews easier than ever by providing businesses with QR codes. At Lake House Digital, we go a step further and provide our clients with dynamic QR codes. The URL can be changed after they are printed/published, and we can also track the amount of clicks that they get. The more knowledge, the better your strategy gets. Read their full article here: https://lnkd.in/g5SpH4MY #SocialProof #GoogleReviews #MarketingTips #LakeHouseDigital

?? Celebrating the Women of Lake House Digital ?? We didn’t plan it, but we are an all-female agency—and we couldn’t be prouder. Every day, these incredible women bring creativity, strategy, and a growth mindset to the table, always pushing to deliver the best for our clients. As Serena Williams said, “Every woman's success should be an inspiration to another. We're strongest when we cheer each other on.” Today, we celebrate the power of women supporting women—with gratitude for this team and the impact they make. Here’s to lifting each other up and thriving together. Pictured Left to Right: Ashley Nance, Cassandra Dienes, Emily Browne, Janelle H., and Lauren Schafer #InternationalWomensDay #WomenInMarketing #LakeHouseDigital

If you’re not leveraging email marketing, you’re leaving money on the table. Whether it’s a drip campaign that nurtures leads or a monthly newsletter that keeps your brand top-of-mind, email remains a powerhouse in the digital marketing world. Fact: "Email marketing remains the highest-performing channel for 42% of B2B companies." – Content Marketing Institute Your audience wants you to: 1?? Provide Value – Whether it’s industry insights, exclusive content, or a helpful resource, every email should offer something valuable to the recipient. 2?? Nurture Relationships – B2B sales cycles are often long, so emails should build trust, keep leads engaged, and guide them through the buyer’s journey. 3?? Drive Action – Every email should have a clear CTA (Call-to-Action), whether it's scheduling a demo, downloading a whitepaper, or registering for an event. ?? Drop a comment or DM us to start boosting your email marketing game today. We'd love to talk about your strategy with you. #EmailMarketing #MarketingStrategy #DigitalMarketing #LakeHouseDigital #EmailGrowth

A well-structured B2B marketing funnel is the key to guiding prospects from awareness to conversion—without losing them along the way. Did you know that 65% of B2B buyers prefer short-form content, like blogs and infographics (source: Demand Gen Report)? They should be a part of every B2B strategy. Read more here in this article from HubSpot ?? https://lnkd.in/d6hZC7uD. #B2BMarketing #MarketingStrategy #LeadGeneration

Blogs and articles STILL dominate Google search results—far surpassing video content. Over 64% of content that ranks on the first page of Google is blogs and articles (source: Neil Patel). While video is great for engagement, long-form written content remains king when it comes to SEO and organic search visibility. People turn to Google for in-depth answers, and well-structured blog posts deliver the expertise, credibility, and depth that search engines (and users) crave. Think about it: how frequently do you search for something on Google? If your brand isn’t blogging, you’re missing a big opportunity to rank higher, drive traffic, and convert readers into customers. It is an excellent way to show thought leadership. Lake House Digital specializes in SEO-driven content that gets results. Message us to learn more. #ContentMarketing #SEO #BloggingForBusiness #B2BMarketing

Sharing this again for those in the back. If your B2B company does not have at least a monthly blog, they are missing out on thought leadership opportunities. In a world where content is king ??, businesses that invest in strategic blogging see higher engagement, stronger brand trust, and long-term SEO benefits. Blogging isn’t just about ranking on Google—it’s about establishing trust and positioning your business as a thought leader. ?? When you consistently share valuable insights, industry trends, and expert advice, you’re not just boosting SEO—you’re building credibility. A well-crafted blog educates your audience, answers their questions, and shows that you’re a reliable source of knowledge in your field. In a competitive market, the brands that share expertise—not just promotions—are the ones that earn trust and long-term loyalty. We specialize in SEO for companies, including writing optimized blogs. We'd love to talk about partnering with you to get your more traffic and brand awareness through this. ???? #ThoughtLeadership #ContentMarketing #SEO #LakeHouseDigital" https://bit.ly/4hsHtId