LaFleur Marketing

With AI tools like ChatGPT becoming trusted sources and zero-click searches on the rise, how can your brand stay visible? Meet Generative Engine Optimization (GEO). Keep your brand relevant by blending GEO with traditional SEO. https://bit.ly/40Gzqlp

Ready to scale your marketing efforts? New technology might be part of the solution, but's not the entire solution. Link to the article in the comments.

This morning, we hosted a group of high school seniors this morning, as part of KISD's Students IN Industry program! The students had a lot of great questions, and Bob Flavin, Michael Zuidema, Tim Latshaw, and Jonathan Holter offered insights into agency life and advice to the students. The big takeaways: ? Stay curious, collaborate, and overcommunicate. ? Don’t be afraid to ask for help—it’s how you grow. ? Find a workplace that values culture—it makes all the difference. Thanks to the team at KISD and the students!

SEO is dead. Long live SEO. We're at a technological tipping point, and companies that are willing to think outside the traditional SEO box will reap the rewards. How are you adapting to changing technology and search habits?

Looking to grow your business? Instead of starting with “How do we scale?” try a human-centered approach that begins with, “What do our clients need most?” https://bit.ly/4fpVkOs

Christopher LaFleur, we hate to break it to you, but there's such a thing as too many (marketing) tools. As you grow, it's tempting to add new tech. But this can create inefficiencies and knowledge gaps. How do you decide when to add or cut tools?

We're excited to have Stacey Harper share her insights with the GRWebDev: Grand Rapids Web Development Group community!

Mosaic Film Experience is a non-profit that's near and dear to our hearts. Its annual event connects students who are interested in media and storytelling with digital media, entertainment, and tech leaders and celebrates some of our community's talented young filmmakers. Thank you to the MFE team for letting us volunteer today. And if you're looking for something to do tomorrow night, consider attending the MFE Fundraiser! (Link in comments.)

Your marketing data has been held by Big Spin for too long. It’s time to take control! LaFleur Core Insights puts more marketing strategy power in your hands, where it belongs. Easy-to-view dashboards provide the data you need without useless fluff, and an AI assistant can help you dig deeper for even more empowering insights. Contact us today to see Core Insights in action and take advantage of our special offer. https://lnkd.in/gKzYvvks

Leave half-truths to political pundits. LaFleur Core Insights puts your marketing performance straight into your hands with straight-dealing dashboards of information. An AI assistant can help you dig up deeper insights, but the only interpretation you’ll need is your own. Contact us to see Core Insights in action and learn more about our seasonal special. https://lnkd.in/gKzYvvks