Huge thanks to Nisreen Salka McConkie for sharing her wisdom on boosting research skills, connecting research teams, and showing its value to the business!
Senior Product Designer @Nextech Systems ? Co-organizer @Ladies that UX ATL ? Design Mentor @ADPList
Illuminating insights from Nisreen Salka McConkie on ???????? ???????????????????? ???? ?????????? ?????? ???????????????? ?????? ???????????????????? ???????? by building bridges with other research teams from our recent Ladies that UX Atlanta event! Here are my takeaways: ?? ???????????????? ?? ???????? ???????????????? ? There’s a lot of overlap in how market, UX, and other research teams work—use that to your advantage by ?????????????? ???????????? ???????????? ?????? ???????? ???????????????? ?????????? ???????????????? so everyone knows what each team is all about. One way to do this is to conduct a Mission Statement workshop! ? ???????????? ?? ???????????? ???????????????? by bringing research discussions, documents, and plans together to create a cohesive language that will show org value over time ? Combine forces by ?????????????? ???????????????? ???????? ?????????????????? ???????????????? ?????????? to tackle the same questions for deeper, more enlightening insights. ? ???????? ??????-???????????? ???????????????? ???????????????????? to practice collaboration; pitch ideas to your team and cross-functional teams to improve storytelling, get feedback, and secure buy-in ?? ?????????????????? ?????????????????? ?????? ?????????????????????? ? Standardize processes to make collaboration smoother by ???????????????? ?? ???????????????? ???????????? ????????; makes requests easier to process, prioritize, and action on ? It's worth the initial effort to ???????????? ?? ???????????????? ???? ???????????? ?????? ???????? to classify and organize your tasks so everyone can align on what projects to prioritize; Nisreen is a big fan of Condens! ?? ???????????????????? ???????????????????? ? Everyone may not be fully on board at first (even from within your research teams!) so consider ???????????? ??????-????-?????? ?????????? ???? ???????????????????? ?????? ?????????????? ???????????????? and practice communicating the value of an aligned research org ? Keep stakeholders up to speed and in the know by ?????????????? ?????????????? ???????????????? ???? ??????????????, ????????????????, ?????? ??????????????????????????; maybe monthly meetings for direct teams and quarterly for sister teams and leadership Thank you Nisreen for these lived and learned lessons! ?? #ux #uxresearch #researchops #buildingbridges #uxcommunity