Laava

Smart marketing starts with smarter data. We're proud to introduce Laava Smart Customer Insights — the newest addition to the Laava Smart Ecosystem. This powerful new product delivers real-time, always-evolving customer intelligence that helps brands drive precision marketing before the sale even starts. It’s the missing piece that completes the full end-to-end solution: from brand protection and traceability to personalised engagement, and now, smarter customer acquisition and loyalty. This is where Laava goes beyond the scan — to fuel the entire customer journey. In our latest newsletter, we unpack: – Why outdated CRM data is silently killing campaign performance – How Smart Customer Insights delivers 150+ real-time data points to power true personalisation – The value of professional, lifestyle, and wealth insights for segmentation that actually works – Why this new product offering is a game-changer for performance-driven marketers – And how it all connects seamlessly within the Laava Smart Ecosystem To celebrate our US launch, we’re offering a complimentary, limited-edition insights report, powered by your own brand data — no strings attached. This is what next-level marketing actually looks like. Fotini Delgado Lindsay Doherty Shannon Malooly Markus Strazds Perry Everett Marc Vezina Harvey Kaplan

???????? ????????????????. ?????????? ??????????????. Every time someone scans a?Laava Smart Code, brands gain?deep, enriched customer insights—not just basic scan data. With?up to 150 key attributes—including demographics, professional background, purchase behavior, and lifestyle interests—Laava Smart Customer Insights helps you refine your?Ideal Customer Profile (ICP)?and find?high-value lookalike audiences. Why does this matter? 70% of CRM data becomes outdated within a year. 33% of people change jobs annually, leading to decayed customer data. 79% of consumers expect brands to remember them—but outdated data kills engagement. 10-20% of email addresses go invalid every year. Outdated data means wasted budget, missed opportunities, and weaker engagement. Laava Smart Customer Insights solves this. As customer details change—new jobs, relocations, shifting behaviors—your CRM updates?automatically. No extra work. Just always-accurate insights that power smarter marketing and sales. Try it for yourself—free. https://lnkd.in/gxgSVaBy We’re offering a?complimentary Smart Customer Insights demo?so you can see Laava Smart Customer Insights in action—no commitment required. Fotini Delgado Lindsay Doherty Shannon Malooly Markus Strazds Perry Everett Marc Vezina Harvey Kaplan #CustomerIntelligence #SmartMarketing #DataDriven #CRM #Laava

????????????????????????: Laava Smart Takedown – The Most Advanced End-to-End Brand Protection Solution is Here Counterfeits are more than just a nuisance—they erode consumer trust, steal revenue, and fuel illegal trade. Traditional enforcement removes fake listings, but counterfeit networks remain intact, ready to reappear. It’s time for a smarter, stronger approach. Introducing Laava Smart Takedown The world’s most advanced brand protection solution, Laava Smart Takedown combines AI-driven detection, legal enforcement, and on-the-ground intervention to eliminate counterfeits at every level. ? ???????????? – AI-powered scanning and real-time intelligence identify counterfeit listings, suspicious activity, and unauthorized suppliers across e-commerce, social media, and the dark web. ? ?????????????????? – We track counterfeiting networks to their source, linking fake listings to real-world suppliers and executing laser-focused enforcement actions. ? ?????????????? – Counterfeit goods are seized, illegal operations shut down, and repeat offenders permanently blocked, ensuring long-term brand protection. ?????? ?????????? ???? ???????????????????????????? – ???????? ?????????????????????? ???????? ???????????? For a limited time, we’re offering a free online monitoring report—your first step to understanding where counterfeits are impacting your brand and how to stop them. Pinpoint unauthorized sellers Uncover high-risk regions Protect your revenue and reputation Don’t wait until fakes damage your brand. Take action now. https://lnkd.in/gpTB6WKj #LaavaSmartTakedown #BrandProtection #AntiCounterfeiting #SupplyChainSecurity #AI #CounterfeitElimination Fotini Delgado Lindsay Doherty Perry Everett Shannon Malooly Markus Strazds Marc Vezina Harvey Kaplan

Raising the bar for Digital Product Passports (DPPs) and secure authentication is essential as industries move toward greater transparency and trust. Ensuring authentication solutions are secure, scalable, and standards-driven is critical to building confidence across brands, regulators, and consumers. Not all QR codes are the same. Different security layers serve different needs, and it is important to understand the right solution for the right application. At Laava, we provide a suite of authentication solutions tailored to specific use cases: Laava Smart QR offers next-generation authentication, traceability, and engagement, making it an ideal choice for DPP applications, supply chain transparency, and brand protection. Laava's Patented InvisiPrint? anti-copy protection provides an additional layer of security to prevent counterfeiting and fraud in high-security use cases. Security and authentication are fundamental to the global adoption of DPPs and product traceability solutions. Laava supports standardized, independent security testing to ensure fair, industry-wide benchmarks and consistent protection. Collaboration is key. By working together with brands, regulators, and technology leaders, we can ensure authentication solutions are robust, scalable, and aligned with global standards. Let’s continue building a secure, trusted future for authentication and DPPs. #Laava #DigitalProductPassports #DPP #Authentication #Security #BrandProtection #TrustTech #ProductTraceability Fotini Delgado Perry Everett Markus Strazds Lindsay Doherty Shannon Malooly Thibault de Gaulejac Tony Belasco Paul Vitali Victor Silveira Marc Vezina Harvey Kaplan CIRPASS-2 - Digital Product Passport

You won’t want to miss this month’s Laava newsletter—it’s packed with exciting updates on brand protection, global expansion, and industry leadership. Fotini Delgado Lindsay Doherty Markus Strazds Shannon Malooly Perry Everett Marc Vezina Harvey Kaplan Paul Vitali Victor Silveira Thibault de Gaulejac Tony Belasco

Incredible work, Vic and the Avery Dennison team! We’re thrilled to strengthen this partnership and bring next-level authentication and consumer engagement to brands across Latin America. The enthusiasm and expertise from the teams in Brazil, Argentina, Colombia, and Mexico are truly inspiring! Together, we’re making it easier for brands to protect their products, build trust, and connect with consumers like never before. And as you said—this is just the beginning!?

Laava Smart QR? & DPP Compliance If your brand?imports or exports products in the EU, the?Digital Product Passport (DPP)?is no longer a choice—it’s a requirement. New regulations for?fashion, consumer electronics, and batteries?demand that brands provide?detailed product lifecycle data—from raw materials to recycling. Without a compliant DPP solution, brands risk?losing access to the EU market. That’s why?leading global brands are choosing Laava as their trusted DPP solution partner. With?Laava Smart QR?, brands can: Store and update product lifecycle data in real time Prove sustainability claims and regulatory compliance Protect against counterfeiting and grey market threats Provide consumers with interactive product information—no app required Unlike standard QR codes, Laava Smart QR? is built for compliance, security, and traceability.?It seamlessly integrates with your existing supply chain, making DPP compliance simple and scalable. Join other leading brands that trust Laava to future-proof their compliance strategy. Watch our short video to see how Laava Smart QR? makes DPP compliance effortless. #DigitalProductPassport #DPP #SmartQR #EURegulations #Traceability #Sustainability #BrandProtection #Laava Fotini Delgado Markus Strazds Perry Everett Lindsay Doherty Shannon Malooly Marc Vezina Harvey Kaplan Thibault de Gaulejac Tony Belasco Victor Silveira Paul Vitali

If you’re a brand or manufacturer exporting to the EU, it’s time to prepare for the upcoming Digital Product Passport (DPP) requirements, which will become compulsory by 2027. DPPs are designed to drive sustainability and product transparency—and for brands that adapt early, they offer a powerful opportunity to lead in responsible production. Let’s explore what this means for you. What’s a Digital Product Passport? A DPP is a digital link (like a Smart QR) that connects your product to a set of key information on its entire life cycle. This includes details about: - The materials used - Where and how the product was manufactured - Instructions for repair, reuse, and recycling But it doesn’t stop there. DPPs also include important sustainability metrics, such as: - Carbon footprint - Water consumption - Other environmental impacts It’s about providing a comprehensive view of your product’s sustainability journey, helping you meet both regulatory requirements and customer expectations for eco-friendly products. Why Are Textiles, Consumer Electronics, and Batteries the First to Comply? These industries were chosen because they have high environmental and waste footprints, and better tracking can lead to major improvements in resource efficiency: - Textiles: With the rise of fast fashion, textiles contribute significantly to global waste. DPPs will help brands show their commitment to circular production, promoting the recycling and reuse of materials. - Consumer Electronics: Electronics generate massive e-waste, much of which could be reused or properly recycled. DPPs will make it easier to identify components and materials, extending product life through repairs or material recovery. - Batteries: Batteries contain valuable but hazardous materials and require safe disposal or recycling. A DPP will track important information to ensure proper handling and recovery of key resources like lithium. What This Means for You As DPP regulations become mandatory by 2027, brands and manufacturers need to be ready. But it’s not just about compliance—it’s an opportunity to gain a competitive advantage by: Building consumer trust with transparent sustainability practices Reducing waste and improving efficiency through better tracking of materials Differentiating your brand in a crowded market by showcasing responsible production Get Started By embedding a simple Smart QR code on your products and using Laava’s platform to seamlessly retrieve and manage the DPP data set within your existing data systems, you’ll be ready to meet EU requirements while enhancing the value of your products. With Laava’s technology and expertise, compliance is streamlined, giving you the tools you need to succeed globally while supporting a more sustainable future. The countdown to 2027 has begun—let’s get you ahead of the game! #DPPCompliance #DigitalProductPassport Fotini Delgado Thibault de Gaulejac Markus Strazds Lindsay Doherty, MBA Shannon Malooly Perry Everett

Counterfeit alcohol claims lives once again — this time in Türkiye. The tragedy outlined in this article by Securing Industry https://lnkd.in/ggnwzUzn is a stark reminder of why protecting consumers from counterfeit products isn’t just about economics. It’s about saving lives. At?Laava, our mission is to build trust between brands and consumers through secure, verifiable product authenticity solutions. That's why we're proud to announce our partnership with?ETISAN ETIKET, a key player in Türkiye’s packaging and anti-counterfeiting industry. Together, we’re working to combat the deadly impact of counterfeit goods in the region and beyond. Why this partnership matters: Consumer protection:?By combining ETISAN ETIKET’s regional expertise with Laava’s innovative technology, we aim to deliver end-to-end product verification that ensures consumers can trust what they’re purchasing. Brand integrity:?We’re helping brands defend their reputation and products from fakes—because trust is everything. A global challenge:?As counterfeit products grow into a $4.2 trillion global issue, collaborations like this are how we’ll make a meaningful difference. How we’re tackling it: Our combined solution empowers brands and consumers alike with tools to easily verify the authenticity of products. This not only deters counterfeiting but builds lasting trust across the supply chain. This partnership with ETISAN ETIKET marks an important step forward in creating safer consumer environments and restoring trust where it’s been broken. Stay tuned as we roll out joint initiatives to protect the products that people rely on every day. Together, we’re making counterfeit goods a thing of the past. We’d love to hear your thoughts. How do you think tech-driven partnerships like this can make a difference in consumer safety? #Laava #Partnership #Etisan #AntiCounterfeiting #ConsumerSafety #BrandProtection #TrustInEveryProduct Fotini Delgado Paul Vitali Lindsay Doherty, MBA Shannon Malooly Markus Strazds Perry Everett Thibault de Gaulejac Tony Belasco Victor Silveira

China Moves Forward in IEEE Digital Product Passport (DPP) Standards—What It Means for Global ComplianceThe latest update from?SESEC LIMITED?confirms that?China is spearheading the IEEE standard development for Digital Product Passports (DPPs)—a move that signals a major shift in how brands worldwide will need to approach?traceability, compliance, and authentication. At?Laava, we see this as a defining moment for global brands. With?DPPs set to become a regulatory necessity, businesses must act now to ensure compliance with evolving international standards—including those driven by China, the EU, and other key markets. Interoperability is Key?– As different regions set their own frameworks, brands need?a scalable, globally accepted solution?to manage DPP compliance. Beyond Compliance—Building Trust?– DPPs aren’t just about regulation; they’re about?transparency, authenticity, and consumer engagement. Laava’s Authentication of Things? Advantage?– Our?secure, verifiable digital identities?are already helping brands future-proof against?counterfeiting, supply chain opacity, and compliance risks. What’s next??As China drives IEEE standards, the global DPP landscape is rapidly evolving. Now is the time for brands to prepare.?Let’s talk about how Laava can help you navigate this shift with confidence. #DigitalProductPassport #DPP #AuthenticationOfThings #SupplyChainTransparency #IEEE #GlobalStandards #BrandProtection Fotini Delgado Lindsay Doherty, MBA Shannon Malooly Markus Strazds Perry Everett Tony Belasco Thibault de Gaulejac Victor Silveira Paul Vitali