KW2

???? The future of higher education marketing is here, and it's nontraditional! With the rise of diverse student populations—ranging from high schoolers to mid-career professionals—it's time for colleges and universities to rethink their approach. Learn how micro-targeted strategies and personalized messaging can help you reach the right students at the right time. Plus, get tips on turning challenges into opportunities for success! It's all about segmentation, support, and strategic media. Ready to rethink your recruitment game? Check out our latest article for insights from our Director of Higher Education, Lisa Maiers! #HigherEdMarketing #StudentEngagement #MarketingStrategy #NontraditionalStudents #EnrollmentSuccess Link to article: https://lnkd.in/ggWd6cZP

During the first week of November, KW2's Anne Bogen and Georgia L. attended Madison365's Leadership Summit, where KW2 was a Bronze Sponsor. Madison365 is a 501(c)(3) nonprofit organization that launched in 2015 as an online news source with a focus on communities of color. Its mission is "to start conversations, find real and lasting solutions, build community, invite action and encourage emerging leaders in Greater Madison’s communities of color, and to foster dialog between members of diverse communities." Thank you, Madison365, for the insightful and innovative Leadership Summit. We enjoyed seeing old friends, making new ones, and supporting diverse leaders making a difference. #Diversity #Leadership #DiverseVoices #DiversitySupporter #DEI #CommunityInAction #DiversityEquityInclusion

During the first week of November, KW2's Anne Bogen and Georgia L. attended Madison365's Leadership Summit, where KW2 was a Bronze Sponsor. Madison365 is a 501(c)(3) nonprofit organization that launched in 2015 as an online news source with a focus on communities of color. Its mission is "to start conversations, find real and lasting solutions, build community, invite action and encourage emerging leaders in Greater Madison’s communities of color, and to foster dialog between members of diverse communities." Thank you, Madison365, for the insightful and innovative Leadership Summit. We enjoyed seeing old friends, making new ones, and supporting diverse leaders making a difference. #Diversity #Leadership #DiverseVoices #DiversitySupporter #DEI #CommunityInAction #DiversityEquityInclusion

We are honored to have been part of the 2024 Midwest Suicide Prevention and Mental Health Summit in Columbus, where KW2's Joshua Skowron and Jennifer Savino presented on Addressing Boys and Men's Mental Health. It was an incredible opportunity to connect with passionate Prevention Specialists across the Midwest and engage in meaningful conversations around this critical issue. Thank you, Ohio Suicide Prevention Foundation, for hosting such a powerful event that brings us closer to a healthier, more resilient community. #MidwestSummit2024 #MentalHealthMatters #SuicidePrevention #StrongerTogether

Audience segmentation is an essential marketing strategy — but conventional media plans aren't always successful in reaching audiences of color or underserved groups. Instead of chasing broad metrics like impressions, we lean on innovative strategies and prioritize placements that deliver authentic audience engagement. Our most recent article shares insights from KW2’s senior media manager, Ashley Baken, on ways that media planning can overcome bias and focus on trust, understanding, and meaningful behavior change that goes beyond a purchase path. Read Here: https://lnkd.in/g6cmMsVY

KW2 was proud to sponsor and speak at last week's NCMPR District 5 conference in St. Paul, MN. We want to give a special thanks to Lisé Freking for presenting alongside Tim Christian. Thanks also to Kristin Kollbaum, MEd, and all the event organizers. It was great to see so many friends at the conference and meet new ones! #NCMPRd5Rocks

KW2's Administrative and Wellness Specialist, Georgia L., earned a Society for Human Resource Management (SHRM) certification this July! SHRM is "the world's largest HR membership organization devoted to human resource management.” Georgia learned about the latest HR principles, compliance, and practices in earning her certification. A big shoutout to the UW Small Business Development Center for their expert guidance throughout Georgia's preparation! Their SHRM Learning System course was invaluable. Georgia is eager to apply these skills to create a positive work environment and drive company culture forward! Congrats, Georgia! #Empower #Improve #HR #Wellness #CompanyCulture

?? Exciting News! ?? We're delighted to share that Joshua Skowron has been promoted to Director of Public Health! In this elevated role, Josh will spearhead the training and development of our public health account staff, while forging strong, long-lasting relationships with both current and future clients to help drive KW2's growth and leadership goals. Josh has been an invaluable part of the KW2 team for over seven incredible years. His dedication to public health best practices and expertise in behavior change communication have been pivotal. Under his leadership, we've expanded our impact in Ohio and beyond, strengthening our connections far outside Wisconsin. Congratulations, Josh! We can't wait to see all the amazing things you'll accomplish in your new role. ??

The mental health of boys and men in the United States is reaching a crisis state. The statistics are both alarming and unignorable. To cope, many men are embracing male stereotypes that make them feel understood, empowered, and part of a community. But what if those stereotypes are, at best, toxic and, at worst, escalating the crisis? Take a look at our most recent article to learn our take on the new masculine stereotypes, and why it’s essential to learn from them and develop marketing and communication strategies that, instead, work toward more inclusive, connected communities. Read Here: https://lnkd.in/gvZPVWPM #mentalhealth #masculinity #article #stereotypes #publichealth

“Saying, Not Saying” is a mental health campaign we created alongside Jason Fischer and our other partners at the Wisconsin Department of Health Services to reveal all the things left unsaid when answering the question, “How are you?” ? Our goal was to show that mental health concerns aren’t always visible, but being honest about our mental health can help people feel empowered to talk about it and seek help when needed. ? It’s a simple, powerful campaign that we hope will help Wisconsinites understand the importance of their mental health. ? See the full press release: https://lnkd.in/gxBzeC3x ? #DHSWI #mentalhealth #SayingNotSayingWI #awareness