Kuno Creative

Anyone who's worked in business development operations just about anywhere knows the tension that often exists between sales and marketing when goals aren't being met or industry or macro headwinds are strong. Getting alignment between sales and marketing can be tricky to attain and trickier to maintain, but when the two are synced up, the results can be dynamic for both teams and for your organization and its bottom line. Strong sales enablement -- solid RevOps functions, value-rich sales collateral, clear, clean, accurate and accessible data -- helps everyone win. In this newly updated blog post, we take a fresh look at what makes sales enablement essential to alignment. READ >>

For MedTech, medical device makers or anyone marketing and selling in sensitive or highly-regulated spaces, maintaining your RevOps and sales enablement strategies is crucial. Our extensive experience in finance, healthcare and beyond means we don't just know how to HubSpot, but we know how to create custom strategies and processes that help companies uphold ethical standards and compliance. From AI-powered processes and lead scoring to tailored content and expert, accessible training for sales teams, we can equip and guide your team with confidence. READ HOW >> https://hubs.li/Q038R0Ms0

Coming up with an effective multi-pronged, multi-channel marketing campaign in a little more than a week isn't the easiest thing in the world. But when AAON approached us with a short film they wanted to release and promote in line with a major HVAC industry trade show, inspiration struck. See how we helped them become more than just the talk of the exhibition hall, but how we facilitated real conversations around their leading secure HVAC systems. READ NOW >> https://bit.ly/4i5TGT9

Wondering what you can do for your B2B brand if TikTok goes away? Our brand new video highlights what smart B2B marketers should do to stay ahead: ? Lean into LinkedIn ? Explore YouTube Shorts? ? Invest in Reels? ? Leverage Reddit Experimenting with different social media platforms might give you the competitive advantage. Watch now and share your thoughts?? https://bit.ly/3CD4jOc ?#SocialMedia #TikTokBan #DigitalStrategy

The book on B2B is out there: B2B content is starchy and boring, and B2B websites are exercises in utility and little more. That doesn't have to be the case! In this newly updated blog post, Content head Annie Zelm looks at what matters when B2B entities are trying to make a strong first impression with their websites, including examples from the Kuno portfolio, where our content team delivered words people actually want to read for websites they actually want to explore. B2B doesn't have to be a slog! Read now >>

Most marketers track metrics—but are they the right ones? ?? Vanity metrics like page views and social likes don’t tell a full story. If you’re not finding deeper insights that tie your marketing efforts to revenue, you’re missing out on opportunities to grow. Here are 5 digital marketing analytics that actually matter: ? Sessions—Measure website performance and reevaluate your digital marketing strategy ? Return on Ad Spend (ROAS)—Determine your marketing campaigns' effectiveness ? Engagement—Understand what resonates with your audience and fine-tune your tactics ? Clickthrough Rate (CTR)—Demonstrate the effectiveness of different channels ? Contact to Customer Behavior—Better understand the length of time between someone being a contact and closing a winning deal. Are you getting what you need from your marketing data? Watch our video that reviews the most meaningful metrics and why they are crucial toward better marketing performance.?? https://bit.ly/4jJFMaP #MarketingAnalytics #DigitalMarketing #RevenueGrowth #HubSpot

We are now hiring a Revenue Operations Specialist to join our team! A leading digital marketing agency and Diamond HubSpot partner, Kuno Creative is looking for a detail-oriented Revenue Operations Specialist to drive efficiency and alignment across marketing, sales and customer success operations. In this role, you will manage and optimize HubSpot CRM, implement automation strategies, analyze revenue data, and improve reporting processes for our clients. You will collaborate with internal teams and clients to ensure data accuracy, streamline lead management and enhance overall revenue performance. The ideal candidate will have strong experience in CRM administration, marketing automation and revenue analytics, along with a demonstrated passion for seeing clients maximize their growth potential. Since you will be contributing to the growth of our employee-owned company right away, you will be fully vested on Day 1. Benefits included: - Comprehensive healthcare: medical, dental, vision and life insurance. - Paid time-off: Unlimited PTO plus 10 paid holidays. - Parental leave: Six weeks for birth mothers; four weeks for other parents (birth, adoption or foster care). - 401(k) with company match, fully vested. - Profit-sharing: Be part of an employee-owned company with annual profit distribution. This is a 100% remote position based anywhere in the United States with work hours primarily in Eastern or Central time zones. Learn more about the position and apply here: https://bit.ly/3EkOsV6

Google’s PageSpeed Insights for years took the spotlight for gauging SEO. But times have changed, and speed isn't the whole story. It never really was to begin with! Focusing solely on PageSpeed Insights could be hampering your search success. If you're not giving consideration to your overall digital marketing strategy, your SEO won't do what you want it to, no matter how many bells and whistles you have on your site or how fast it is. Let’s not overthink our SEO priorities. Staying close to the basics of a solid inbound approach works on relational and brand levels, and it is increasingly the way forward in search, too. Read for more >> https://bit.ly/4au444i

Exciting results from our partnership with Inspirus! After implementing advanced #SEO services, they achieved a remarkable 18x increase in organic traffic within just one year! By zeroing in on technical SEO, strategic content marketing and keeping an eye on performance and analytics, Kuno helped dial up their online presence and increase qualified leads. Take a look at our recent case study to get all the details. https://bit.ly/42jUiji Our SEO and Content teams can supercharge your brand, as well. Let’s connect and explore the possibilities! #SuccessStory #ContentMarketing #LeadGeneration