KS&R

An unforgettable night at the Syracuse Crunch game! We’re excited to see Kelly Merrill from our #ksrcrew making memories with her family— and even getting a surprise visit from the mascot! Each year, KS&R offers tickets to encourage our employees to enjoy time with loved ones, supporting our commitment to work-life balance. #Hockeygames #SyracuseNY

As we approach the holiday season, brands are navigating a landscape shaped by economic uncertainty and evolving shopper behaviors. According to our recent survey, 59% of consumers feel cautious about the economy, and 34% plan to shop more online to make every dollar count. This trend marks a crucial shift for retailers aiming to meet consumers where they are. In our latest article, we share key strategies to connect with today’s selective, value-driven shoppers, including: ? Emphasizing value with targeted promotions and loyalty rewards ? Enhancing digital platforms for seamless, engaging online experiences ? Offering unique, limited-time products that make a brand memorable Explore the full article (link in comments) to learn how brands can adapt and thrive this holiday season. A special thank you to Emily DeSantis and Jaya Gopalan for their valuable insights! #Holidayshopping #HolidayTrends

Meet Kaitlyn Lefeve, Insight Manager on our Telecom, Entertainment, and Recreation team. Based in Syracuse, NY, Kaitlyn brings her passion for music and adventure to everything she does. Recently, Kaitlyn took her love for live music to new heights with an unforgettable trip to see Taylor Swift in concert! #swiftie #KSRcrew

Tricia Houston, VP of Discovery & Design, is featured in QSR Magazine discussing how digital solutions can enhance guest experiences while preserving the human touch that fosters genuine connections. Tricia shares her thoughts on balancing technology with hospitality to streamline operations, personalize interactions, and gather guest insights—without losing warmth and trust. Her insights offer a valuable perspective for any brand looking to innovate in today’s rapidly evolving digital landscape. Read her full article in the first comment! #QSR #guestexperiences

KS&R’s latest report, The AI Adoption Gap & Consumer Needs, reveals that nearly half (49%) of consumers are hesitant to purchase GenAI-enabled products, with only 15% likely to consider them. A significant trust gap exists, as 22% of respondents cite lack of trust as a major concern. For brands pushing AI innovation, this highlights a clear call to build transparency and value. Read the full report to understand the shifting consumer sentiment and how to bridge the trust gap with GenAI. See the link in the comments. #Insights #ConsumerNeeds #AI

Happy Veterans Day! In honor of supporting our military, the KS&R Connection team organized a special project to assemble care packages for Fort Drum soldiers returning from deployment during our on-site visit in May. Each bag was filled with essentials like toiletries, snacks, and a handwritten note from KS&R employees expressing our gratitude for their service. Our #KSRcrew member, Sue Juskow, and her husband, Michael, personally delivered these care packages to Fort Drum, where they met several soldiers and toured the USO facility. Thank you to all who have served and are currently serving! #VeteransDay

Our Chairman Jay Scott has been featured by UGA in their Alumni Spotlight! Check out his full interview below!

We caught up with Michelle Aubertine, Telecom, Entertainment, & Recreation Team Director. She shares what brings her joy, her favorite memories, and where she would love to live later in life in this Q&A. #KSRcrew

Team KS&R proudly showing off our 'I Voted' stickers! Civic engagement is important to us, which is why our office is closed today to give everyone time to cast their ballots and make their voices heard. #ElectionDay

Spooky season may be behind us, but we're still feeling the Halloween spirit! Shoutout to our amazing #KSRCrew for creating show-stopping costumes and carving some incredible pumpkins. ?#HalloweenMemories