KRC Research

TikTok is one of the most consequential yet least understood social platforms today. That’s why we launched a first-of-its kind, multi-modal research into U.S. TikTok users and creators, shedding new light on this influential and widely debated platform. Read on to see what our researchers (Scott Woodward, Mark David Richards, Robin Goodale, Abby Ferdinando, Allison Smith, Elizabeth Fleury, Caroline Thomas, Mike Spencer, Ruth Yi) learned about how TikTok is ?shaping national conversations and acting as America’s digital public square on heated issues.? https://lnkd.in/eMzrpBJU

Our July 2024 Pulse on America survey shows that amid fears of a tumultuous election, Americans expect businesses to take a stand on protecting democracy – while remaining politically neutral. Read the findings here: https://lnkd.in/eyCu9esd

Our latest installment of a 10-year tracking study of employee engagement, in partnership with United Minds, delivers a blueprint for a top-performing culture. What we uncovered will defy your expectations. #Research #EmployeeCommunications #EmployeeExperience #EmployeeAgency #WorkplaceCulture #krcresearch

Our new survey finds that Gen Z are significantly more likely to perceive TikTok ban as a free speech infringement and take political action. Read the full survey result here: https://ow.ly/t2HO50RHpzY #PTElectionMatters

The Primacy of Personal is reshaping what people around the world say they value and expect from brands and companies. Enter the five dimensions to the New Value Equation to decode how. Learn more about our new research here:?https://bit.ly/3wHvm7y

Our new research shows that only 18% of global leaders feel misinformation about their company is a top threat for which they are prepared. Those taking action indicated a multi-pronged approach, perhaps reflective of the complex nature of the threat. Read more in our full report: https://lnkd.in/ejXBcYSg

Our recent Pulse on America poll shows that most Americans – both consumers and employees – expect businesses to speak up and act on critical societal issues, help bridge societal divisions and stand for democratic principles. Yet they also expect businesses – including their employers – to maintain political neutrality in the workplace.