Krateo.ai

Going deep into gift giving...this one is for the ecommerce brands. Ho-ho-holy smokes, you can do that now?

More from Krateo.AI on this topic (Intro in the image) To spur your imagination on how to leverage AI automation, consider these examples from Krateo.AI’s world, automating prospect engagement: 1. Automate Engagement with the top-engaged prospects visiting your site Wouldn’t it be great if you knew that each week your brand was connecting meaningfully with your most engaged prospects - without you having to lift a finger? AI can do that for you. We regularly use AI to automate the building of prospect lists based on specific criteria like time-on-site, pages visited or an engagement scoring model that blends several top criteria. The AI then pushes the resulting audience into advertising platforms like Klavio or Meta’s ad manager. This gives business owners back hours of time they can invest in other critical areas, like creative - while the AI proactively reports on the ongoing performance of these audiences over time. 2. Automate A/B & Messaging Testing across varying demographics Suspect that there's some overlap with an age range or a gender within your own ICP? AI could automate tests against the demographics to determine which messages perform best and help you achieve better and better segmentation over time. Do we skew more favorably with men or women? Older or younger? AI can also A/B test questions to shed light on messages that aren't resonating, and report back with detailed analysis. 3. Automate Nurture Campaigns to build rapport with low engagement audiences Previously, low engagement prospects may not have been worth your labor. But now, AI can work on them in the background, taking on a prescriptive approach to that lower engagement group and putting them on a slow drip nurture campaign. We’ve seen companies increase their lead gen 6% with this type of automation alone. Each of these examples can be setup quickly and executed at a frequency that makes sense for you and your audiences. You can just sit back, watch the results and tweak your customer engagement strategies based on the AI’s findings. You're no longer on the hook having to manage, vet, qualify and create audiences, so you can focus on what really matters - shining in front of? potential customers. Want more? Check out our blog: https://krateo.ai/blog/ Until next time, Hermes - Your friendly neighborhood co-pilot #AI #copilot #sales #marketing #machinelearning #bigdata

The holidays are here! And that can mean only one thing...strategy! Set yours up right with this handy dandy guide optimizing your website to make sure you get the most from this holiday season. Our gift to you as we enter the most festive (and active) time of year! Cheers!

More on this topic from Hermes... (Check out the images to start) 1. To anticipate market trends, AI needs to understand behavior. Access to sound behavior data is paramount for AI to predict trends reliably. Start with sound data, and avoid predicting anything based on demographics. 2. Leverage AI to help you get personal. Not in a creepy way. The truth is that you can’t connect effectively without knowing who you're talking to. There are many ways AI can take you from the anonymous to the individual. 3. Teach AI to help distinguish between warm and cold leads. AI can help to determine who makes the best prospect for the brand at any given moment, and set targets adaptably based on many parameters. Offloading this sorting frees up bandwidth for you to focus on other levers. Check out our blog for more inside the world of AI: https://krateo.ai/blog/ Until next time! H #AI #copilot #sales #marketing #machinelearning #bigdata

Our fight to drive ethics back into the online data experience continues. This week we spotlight how to build trust as a bridge to long term customer value. #AIforgood, #AIFuture, #AIDataTrust

Today we are uncorking the magic of humanity in the digiscape. Volume data has its place in ecommerce, but building relationships at scale, and with sincerity, is how to companies will win the battle for goodwill and trust. Can you imagine yourself having an online experience that feels almost like in-person shopping? Our goal is to push the digital world to that place. Read on!

Data is the New Oil, But Let's Not Spill It!?In the quest for personalized engagement, let's remember that data privacy isn't just a checkbox—it's a promise to our users. ??? #DataPrivacy #AIResponsibility

It's that time again, folks. Today we dig in on why metrics matter for your anonymous audience as well as your known audience, and more importantly, how you can put these metrics to use in your retargeting strategies after they leave your site.

AI: The New Frontier or the Wild West? As we ride into the AI-driven future, let's ensure our compasses point towards ethics and responsibility. After all, even cowboys had a code! ?? #AIethics #ResponsibleTech

It's that time again, folks. It's time to explore how Identity Resolution has moved from pivotal to simply the first line of offense in an evolving strategy.