During a client meeting late last week to help his team work through crisis communications planning, it hit me: I need to say out loud what I’ve always known—KPC Strategies isn’t a productized business. It’s a service business. Sure, KPC can replicate its approach across clients, but we aren't in the business of creating "plans" that gather dust in red binders labeled "Break Glass." Because crisis planning isn’t about paperwork; it’s about preparation. Ask anyone who’s been through a real reputational crisis, and they’ll tell you—when crisis hits, plans often go completely out the window. If they were lucky, they had a crisis expert by their side—and they saw firsthand what we in this field already know: Crisis communications is both an art and an instinct. The best crisis experts also know that agility and unemotional neutrality are their superpowers. No two crises are the same, and great crisis communicators adapt—sometimes changing course multiple times within 24, 12, or even a single hour. They stay calm and clear-headed, so CEOs can do the same. So, in case I haven’t said it out loud, here are a few things that set KPC apart: - We don’t just build “plans”—we build muscle memory for crisis response. - We don’t just train leadership on "what" a crisis is—we train them to understand the connection between reputation and revenue. - We don’t just "encourage" training—we conduct real-time, scenario-based training because practice is the only way to prepare for the unpredictable. - We don’t just connect with our clients—we build rapid trust because we go through the crisis with you. It's a partnership, not a transaction. So, can we create that familiar red binder to check the box? Of course. But when it comes time to truly ‘break glass,’ a binder won't have your back. That's our job. KPC Strategies: Helping Leaders Lead Through Crisis. #CrisisCommunications #CrisisPR #ReputationManagement #PublicRelations #SarasotaPR #Sarasota
关于我们
KPC Strategies is a Sarasota-based communications firm that helps leaders lead through crisis. The firm offers three primary service categories: Crisis Planning, Crisis Response, and Crisis Training. These categories encompass brand assessments and positioning, crisis communications plan development, stakeholder mapping, real-time crisis response, media relations, spokesperson support, scenario-based workshops, media training, and more. KPC is led by President | CEO Kaitlyn Perez, an award-winning former law enforcement spokeswoman who has navigated some of the most complex incidents ever to impact a business, government organization, or community. Kaitlyn’s prior crisis experience includes responding to worksite fatalities, homicides, plane crashes, employee malfeasance, category 4 and 5 Florida hurricanes, and more.
- 网站
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www.KPCstrategies.com
KPC Strategies的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 1 人
- 总部
- Sarasota，Florida
- 类型
- 自有
- 创立
- 2024
- 领域
- Crisis Communications、Public Relations、Media Engagement、Media Strategy、Crisis Response、Crisis Management、Crisis Training和Crisis Planning
地点
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主要
获取路线
US，Florida，Sarasota
KPC Strategies员工
动态
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One of many highlights this week was teaming up with Rob Harris, Executive Director of SAMA - Sarasota-Manatee Area Manufacturers Association to host a presentation on navigating crisis in manufacturing. Rob and I had been in talks for nearly a year about how to facilitate an informative discussion tailored to the many risks across the industry. On Thursday, our ideas finally came together, allowing me to present to nearly 50 SAMA members and guests on critical considerations for effective communications when the stakes are high. The group moved through three manufacturing crisis case studies, followed by a fast-paced mock supply chain crisis. Attendees were quick on their feet, answering tough questions about a very hypothetical scenario with limited information and even more limited time. A warm thank you to Kathy Alder, PHR, Aaron Kouba, and the Chris-Craft team for welcoming us to their facility to host this discussion. If you are in manufacturing and want to learn more about how crisis communications applies to your industry and company, let's connect. KPC Strategies offers crisis communications coaching and scenario-based training tailored to your team, your service lines, and the goals of your brand and business. Learn more by visiting kpcstrategies.com #Manufacturing #ManufacturingSafety #ManufacturingIndustry #RiskManagement #SupplyChain #WorkplaceSafety #IndustrialSafety #CrisisManagement #BusinessContinuity #CrisisCommunications #CrisisPR #PR #SarasotaPR #Sarasota #ReputationManagement #KPCStrategies
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Yesterday, I had the privilege of participating in the SAMA - Sarasota-Manatee Area Manufacturers Association sponsored tour of the Chris-Craft facility. Additionally, we were able to attend an insightful Crisis Management Seminar led by the outstanding Kaitlyn Perez of KPC Strategies. A special thank you to Kathy Alder, PHR, Rob Harris, Allison Evanitz, and Pavel Kuviarzin for organizing such a fantastic event!
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A free and helpful hint for your next media interview. ??
I recently posted a poll here on LinkedIn asking the following question. 'You are nearing the end of a media interview when the reporter asks, "Is there anything else you'd like to add?" How do you respond?' An overwhelming 92% of you answered correctly (kudos, my smart friends!) and said the proper response is "Yes," and then use that final 10 seconds to restate your key message. Here’s the bottom line. Reporters are slammed. They are overworked, they are on deadline, and many are turning multiple stories a day. If a reporter gives you an extra chance to plug what matters most, plug away. It's essentially a ground ball. #CrisisCommunications #CrisisPR #PublicRelations #Sarasota #SarasotaPR #MediaRelations #Storytelling #KPCstrategies KPC Strategies
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Looking so forward to a great conversation one week from today, on Thursday, March 27, with SAMA - Sarasota-Manatee Area Manufacturers Association members! If you work in or adjacent to the #manufacturing industry, this seminar will touch on common reputational issues that may apply to you or the clients you serve. What's best is after the presentation, we will get a behind-the-scenes tour of Chris-Craft, a major marine manufacturer based right here in Sarasota. To register, visit: https://bit.ly/41K5NzI Or, if you are not yet a SAMA member, contact Rob Harris or Allison Evanitz. See you next week! #CrisisCommunications #CrisisPR #PublicRelations #Manufacturing #FloridaManufacturing #KPCstrategies FloridaMakes KPC Strategies
?? Smooth Sailing or Rough Seas: Navigating Crisis in #Manufacturing ?? A single crisis—whether it’s a safety incident, product failure, or PR nightmare—can disrupt operations and hit your bottom line. In today’s fast-moving manufacturing world, leaders must be ready to make critical decisions under pressure. During this interactive crisis seminar hosted by SAMA - Sarasota-Manatee Area Manufacturers Association, I’ll take attendees through a real-world crisis scenario, challenging them to think fast, lead effectively, and protect their business, employees, and reputation when it matters most. ?? Why Attend? ?? Learn practical crisis communication strategies ?? Gain real-world insights from high-stakes scenarios ?? Walk away with a stronger plan to protect your company & team ?? Date: Thursday, March 27, 2025 ?? Time: 2:00 PM (ET) ?? Location: Chris-Craft Boats, 8161 15th Street E, Sarasota, FL ?? Link to Register: https://lnkd.in/eyQtJqTm After the seminar, attendees will experience a behind-the-scenes tour at Chris-Craft, to see firsthand how one of the world’s most iconic brands builds its legendary vessels. The event will wrap with a networking session to connect with other local industry professionals. ?? Space is limited! If you’re a SAMA member or an invited manufacturer, reserve your spot now. Not a member but interested? Contact Rob Harris or Allison Evanitz. See you there in a few weeks! #CrisisCommunications #Manufacturing #RiskManagement #CrisisPlanning #CrisisPR #KPCstrategies KPC Strategies
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Among the many conversations we have had with clients, one topic that seems to resonate most is how to best communicate with employees when the stakes are high. And for good reason. We know a lot of great leaders who care deeply about taking care of their people, especially during a crisis or significant leadership event. So, if you haven't yet thought about how you would communicate with your people during an M&A, executive termination, round of layoffs, product recall, workplace accident, data breach, lawsuit, or worse, here are five ways to build psychological safety for your employees when it matters most. #CrisisCommunications #CrisisPlanning #CrisisPR #KPCStrategies #InternalCommunications #EmployeeCommunications #HumanResources #Leadership #LeadershipCommunications
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This interactive, high-impact session is tailored exclusively for CEOs, owners, and principals in #Construction. If you work in the industry and are in the Tampa area, we would love to see you on April 8th! https://lnkd.in/eij4VmvT #Construction #ConstructionLeadership #Tampa #TampaBay #CrisisCommunications #CrisisPR
?? Crisis can strike at any moment—are you prepared? ?? From job site accidents to public backlash, how you respond in those first critical moments can define your business’s future. Join us on April 8th for an exclusive Crisis Communication in Construction lunch and learn, designed for managers and safety professionals in ABC member organizations. Industry expert Kaitlyn Perez will share strategies to navigate high-stakes crises, protect your company’s reputation, and safeguard the bottom line. ?? Location: ABC Office ?? Price: $35 (ABC Members) – Lunch included ? Time: 11:30 AM – 1:00 PM Register today is available here: https://bit.ly/4bFYIUg #ABCMeritShopProud #ABCFLGulf #Safety #CrisisManagement #ConstructionIndustry #Leadership #CrisisCommunication
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COMING SOON: #NailingTheNarrative: Real-world, customizable crisis communications training for construction teams that recognize the connection between job site, reputation, and revenue. #CrisisCommunications #CrisisPR #Construction #ConstructionLeadership #ConstructionPR #PublicRelations #KPCstrategies
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Looking so forward to this event March 27 in Sarasota hosted by SAMA - Sarasota-Manatee Area Manufacturers Association. Learn more in the event link below. Hope to see you there! #Manufacturing #ManufacturingCrisis #Sarasota #Venice #Manatee
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