KORTX

?? Your data might be gaslighting you. Bad insights? “Trust me, this campaign is totally working.” Wrong audience data? “Of course, Gen Z loves fax machines.” Fragmented tracking? “These numbers? Super accurate. Probably.” Dirty data isn’t just messy—it’s a silent business killer. Swipe through our latest carousel to learn how to clean it up before it impacts your budget. ?? #MarketingAnalytics #DataDriven #DigitalMarketing #AdTech

Fans remember the moments. Brands that create emotional ones win. The excitement. The nostalgia. The buzzer-beater moments. Brands that tap into the emotion and tradition of March Madness create campaigns that truly resonate. ?? Some standout plays include: ?? Pizza Hut reviving its iconic mini basketballs (hello, childhood memories). ?? Skims championing inclusivity with college athletes. ?? Capital One bringing back fan-favorite spokesmen for that extra nostalgia hit. The lesson? Emotion is the MVP of great marketing. Nail that, and your brand wins—no overtime needed. #MarchMadness #Advertising #EmotionalMarketing #CreativeStrategy

Are your ads pushing burgers at 6 AM? ???? They might be—if you're not using dayparting in your digital ad strategy. For quick-service restaurants (QSRs) and franchises, timing is as crucial as targeting. If your ads don't align with when customers are actually looking to buy, you're wasting your budget. What is dayparting? It's the strategy of running ads only when your audience is most likely to convert. Think about it: ?? Breakfast ads in the morning when people crave coffee & bagels. ?? Lunch promos at noon when workers need a quick bite. ?? Late-night deals for the post-party snack rush. Why it works: ? Higher relevance = better engagement. People aren't thinking about dinner at 8 AM. Serving the right creative at the right time boosts clicks and conversions. ? More efficient spending = stop burning budget on off-hours. Running ads 24/7 means paying for impressions when no one is interested. With dayparting, your budget goes further by focusing on peak hours. ? Stronger local impact = match ads to real-world foot traffic. Every location has different peak times. A downtown lunch spot? Heavy midday traffic. A college-town QSR? Late-night surges. Dayparting helps tailor your ads to each market's unique behavior. ? Reduces ad fatigue = keeps messaging fresh. Customers seeing the same promo at all hours? They tune out. A rotating, dayparted ad strategy keeps things relevant and engaging. ?? Pro tip for franchises: Use First-Party POS data + Google Analytics to identify peak order times, then sync your ad schedule accordingly. Are your ads running at the right time—or just running 24/7? Let's talk. #FranchiseMarketing #QSR #DigitalAdvertising #PaidMedia #MarketingTips

Oh, hey. We're hiring! We’re looking for some top-tier talent to join our team of dreamers, doers, and occasional over-caffeinators. Here's who we're searchin' for: ? Senior Copywriter: You’ve got the gift of gab and the portfolio to prove it. From smart sales decks to snappy :15s spots, you make words work magic. ? Art Director: You know how to make ideas look as good as they sound—and you’re comfortable leading the charge on set and in client meetings. ? Graphic Designer: Digital, print, the occasional meme—you make everything look polished, purposeful, and just plain awesome. Apply right over here: https://lnkd.in/e-HaaW3W

? ?????? ???? ????????????: ?????? ???????????????? See precisely where your programmatic campaigns are driving results. We’ve added 2 new heatmaps to the Programmatic Overview report, helping you visualize performance at different levels: - ?? State-Level Heatmap: Get a high-level view of performance by region, aligned with the Geo-Region table. - ?? Zip Code-Level Heatmap: Zoom in for granular insights at the postal code level, with interactive features like zoom, pan, and map/satellite views. Both visuals support key metrics: impressions, clicks, completions, and conversions. ???? Currently U.S.-only, but we’re working on international support + additional metrics. We’re also exploring a toggle option to switch between views for a smoother experience. Want this feature enabled? Let your account team know! #ProgrammaticAdvertising #DataVisualization #MarketingTech #DigitalMarketing

We’re excited to welcome two new Account Executives to the KORTX team, Katherine Dupuis and Dane Chromzak! ???????? ?????????????????? ?? Originally from New Zealand, Katherine moved to Michigan in 2022 and hasn’t looked back. She has a strong digital advertising and sales background, working with brands and agencies across various industries. Now, she’s bringing her expertise to KORTX! Outside work, you’ll find Katherine playing bass, checking out live concerts, running in the metro parks, or hunting down the best food spots in town. She’s also a huge Costco fan (Kirkland loyalty runs deep) and a proud owner of some cool Fender guitars. ???????? ???????? ?? Dane grew up in Nebraska, attended CU-Boulder for business marketing, and has spent the last few years working in CTV advertising and legal marketing. He’s bringing his skills to KORTX to help drive growth and innovation. When he’s not working, you’ll likely catch him at a concert with his fiancée, hitting the golf course, or enjoying a brewery patio with friends. Fun fact: Dane was on his high school’s Step Chain (think Stomp the Yard) and has two middle names! ?? Say hello to Katherine and Dane as they begin their journey with us this week! #KORTXNewHire #NewHirePost #WorkingAtKORTX

?Celebrating the Women of KORTX on International Women’s Day March 8th is International Women's Day, so today we’d like to take a moment to recognize and celebrate the incredible women of KORTX—leaders, innovators, problem-solvers, and trailblazers who bring their talent, passion, and dedication to everything they do. From driving strategy and creativity to shaping the future of digital advertising, the women at KORTX inspire us every day with their expertise, resilience, and collaboration. Your contributions make KORTX stronger, our culture richer, and our industry better. To the women of KORTX: Thank you for your hard work, your leadership, and the impact you make—not just today, but every day. Happy?International Women’s Day! #InterationalWomensDay #TeamAppreciation #WomeninTech

? ?????? ???? ????????????: ?????????????? ???????????????????? Managing dynamic trigger campaigns just got easier. For lottery campaigns using our trigger technology, we’ve added a dedicated tab inside the Campaign page. Now, you can: ? See real-time jackpot data for triggered lottery games ? Track line item statuses (active/inactive) & trigger strategies ? Get instant alerts when a line item changes status (in-app & email) This feature makes dynamic triggering more transparent and actionable, allowing you to stay ahead of every campaign shift. #ProgrammaticAdvertising #LotteryMarketing #AdFire #MarketingTech

?? Fans expect real-time relevance. If your ad still says, “Get tickets for the next game,” without specifics, you’re leaving engagement (and revenue) on the table. Instead of one-size-fits-all ads, dynamic creative automatically updates with: ?? The next game’s details (teams, date, time) ?? Team-specific colors, images, and logos ?? Localized offers (think geo-targeted promos or last-minute ticket drops) ?? Why this matters: - Urgency drives action – A fan seeing “Red Wings vs. Hurricanes – This Thursday” is likelier to click than a vague “Upcoming Game.” - Fewer wasted impressions – No more running ads for games that already happened. - Scales effortlessly – Whether running ads for 5 teams or 500, you set it up once, and the creative adapts in real-time. This isn’t just efficiency—it’s how you turn attention into conversions. #SportsMarketing #Personalization #AdTech #DigitalAdvertising

We're hiring a Digital Campaign Specialist to support our franchise business! ?? This role involves relationship building, communication, and problem-solving—perfect for someone who thrives in a fast-paced, client-focused environment. What we’re looking for: - 2+ years in client services, account management, or digital advertising (Paid Search, Google Ads, Meta Ads, Programmatic). - Strong communication skills & a customer-first mindset. - Highly organized and comfortable working with multiple franchisees. - Experience with CRM tools, Jira, and scheduling platforms is a plus! → Check out the full job description & apply here: https://lnkd.in/g6_QG2ZR Any questions? Reach out to @Kaia. #Hiring #DigitalMarketing #MarketingJobs #AdTech