Koroberi, Inc.

What do your website performance metrics and Blake Lively have in common? They may both be the victims of bots. By some reports, bots made up more than 40% of all web traffic last year and 65% of the bots were malicious. And as AI programs grow more prevalent, 63% of websites are seeing traffic from bots crawling sites for content. What does that click fraud mean for brands? It’s getting: 1?? More difficult to accurately measure website performance 2?? More likely that a website could be the target of a distributed denial-of-service (DDoS) attack 3?? Harder to accurately track inventory, for sites that include e-commerce functions Click through for tips on mitigating bot traffic and talk with your web development or hosting partners to execute more technical strategies. #Marketing #DigitalStrategy #B2BMarketing #MarketingAgency #Koroberi

Last week, members of our team traveled to Roanoke, Virginia to visit our newest client, TMEIC! They specialize in drives, motors, photovoltaic inverters and other advanced systems that power heavy industry and renewable energy, from steel mills and ports to solar and wind farms. For more than 20 years, TMEIC has been engineering highly reliable solutions that drive industries forward. They have a strong story to tell, and we’re pleased to be working together to help them share it with a wider audience. #Marketing #B2B #B2BMarketing #MarketingAgency #B2BAgency

??♀? Nobody likes waiting, which is why fast websites are rewarded with higher rankings on Google search results pages. Natalie Curtis breaks down things that you can do to improve your website load speed, and in turn, your site visibility. Get even more tips with our resource guide: https://lnkd.in/g_PPhFYV #SEO #B2BMarketing #Marketing #WebMaintenance

A public relations crisis can happen at any time, and once it does, the clock starts ticking. Make sure you have a plan in place before your brand hits the fan with these tips. #PublicRelations #CrisisCommunications #B2B #PRAgency #Koroberi

This month, our client Yale Lift Truck Technologies is part of the Modern Materials Handling Magazine cover story! Our PR and content team helped to tell the story of their collaboration with Hamilton Beach Brands Inc. on a new distribution center by writing a case study, then using it to plan and coordinate a video version of the piece. Once those were complete, we used them to pitch and secure this multi-page spread. One project, three pieces of content to share Yale’s expertise with potential customers. Ready to share your brand’s customer success stories across channels? Let’s talk: https://lnkd.in/ePmWeG_r #B2BMarketing #PublicRelations #ContentMarketing #CaseStudy #ContentCreation

Start the year strong by planning smarter, not harder. Aligning your marketing efforts – from media plans to social posts – with key industry events, trade shows and observations can help maximize the relevance of your content. And how nice does it sound to have at least a rough plan mapped out for the whole rest of the year? Get ahead of the game (and your competitors) with the latest issue of the KOR Insights #newsletter, which includes our editable content calendar. Download it now and take the first step toward a more organized, impactful 2025. #B2BMarketing #Content #Marketing #Agency

The K-Team is dedicated to supporting our clients in creatively sharing their story. Our own Dave Ellis headed down to Greenville today to support a Yale Lift Truck Technologies video shoot... and maybe even do a bit of acting.

We helped Hyster commission this Peerless Media research report as part of their #CleanPowerThatMeansBusiness campaign. Backed by unique, data-based insights from an industry survey, the report – and an accompanying webinar – showcase the brand's leadership in helping companies address sustainability pressures through material handling equipment electrification. These resources not only reinforce that leadership but also serve as a foundation for high-quality lead generation. Embrace out-of-the box solutions like this for your next campaign: https://lnkd.in/ePmWeG_r #Marketing #B2BMarketing #MarketingCampaign #MarketingAgency

For the eighth time, we’ve been named an Agency of the Year by Chief Marketer! Three things that set us apart from the rest of the pack: ?? 25 years of experience understanding technical details and communicating key messages via inspired campaigns ?? A commitment to working with AI tools in an efficient, effective and ethical way ?? Our ability to deliver results – from doubling webinar attendees to generating above-industry-average engagement rates on ads and social media Put our expertise in B2B branding, digital marketing, advertising and more to work for your brand. https://bit.ly/3mkaxEV #Marketing #B2BMarketing #MarketingAgency #B2BAgency #Koroberi

Opening your inbox to a flurry of emails can feel overwhelming – so much so that only a handful might really catch your eye. Here are six tips for making your brand’s marketing emails outperform the rest. #EmailMarketing #B2BMarketing