??Check out this month's newsletter for access to our new Nurturing Lifelong Fandoms report, latest Unofficial Partner episode with Unilever, and more!
关于我们
KORE is the global leader in engagement marketing solutions. Over 900 brands, venues, and sports organizations trust KORE’s tools and platform as a source of truth that drives smarter partnership decisions and deepens connections with their audiences. Through Sponsorship Management and Evaluation, Ticketing & Fan Engagement, and Data Management & Analytics, KORE’s two-sided network unites corporate sponsors, sponsorship properties, and their fans with solutions that accelerate and inform an organization’s ability to act. This allows teams to enhance the fan experience, maximize returns, and spend time where it matters. Learn more at KORESoftware.com.
- 网站
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https://www.koresoftware.com/
KORE的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 领域
- Sports & Entertainment、Sponsorship Management Software、Ticketing and Fan Engagement Software、Data Warehousing 、Analytics Software、Business Intelligence和CRM
地点
KORE员工
动态
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?? How Do You Build Lifelong Fans? Our latest report breaks down how to turn casual fans into loyal supporters and keep them engaged for life. With fandom expected to hit 4 billion by 2033, there’s no better time to rethink your fan strategy. ?? Key Insights: ?? Knowledge Drives Passion – Fans who know more stay more engaged. Use social media and gaming to spark curiosity and build deeper connections. ?? Remove Friction – Life gets busy, and fans lose touch. Make it easy for them to stay involved with personalized, flexible content. ?? Empower Advocates – Core fans are your loudest supporters. Give them the tools to bring casual fans along for the ride. This is a must-read for teams, leagues, and brands looking to optimize fan engagement strategies. Ready to learn how your organization can adapt? ?? Check out the full report here: https://lnkd.in/eMsaQ-_z #SportsMarketing #FanEngagement #DataDrivenStrategies
By 2033, the global sports fanbase is set to grow from 3.2B to 4B, yet 66% of sports consumption comes from just 20% of the most passionate fans. This means the future lies in bridging the gap between casual and core audiences.? ? ?? Our latest white paper, Nurturing Lifelong Fandom, outlines three data-driven strategies to help rights holders and brands: 1??Knowledge is Passion: Knowledgeable fans are more passionate fans.? 2??Friction is the Enemy: For many sports, focusing on removing fan friction is just as important as increasing motivation when nurturing lifelong fandoms? 3??Advocacy is Exponential: Core fans are your biggest advocates and loudest voices. By creating spaces that empower them to share their passion, you can amplify their reach and bring casual fans along on the journey.? ? Discover actionable insights to maximise engagement, deepen connections, and build lifelong fans.? ? ??Read the report here - https://lnkd.in/eMsaQ-_z
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??? A Must-Listen for Sports Marketers ??? The latest episode of The Buy Side from Unofficial Partner is here, and it’s a goldmine of insights for anyone in the sports marketing ecosystem. Willem Dinger shares Unilever's approach to sports sponsorship, including: - How they navigate partnerships with FIFA and other global properties - The evolving role of brand purpose in sports marketing - Leveraging TikTok for sponsorship strategies ?? Listen to the episode here: https://lnkd.in/gqMphDkt #sportsbiz #partnerships #sportsmarketing
The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE, the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Management and Evaluation, Ticketing, Fan Engagement, Data Management and Analytics, KORE unites corporate sponsors, properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.
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??The NBA season is back, and it's bigger than ever with the 2024-25 Emirates NBA Cup tipping off in style! Tuesday’s Warriors vs. Mavericks game was the marquee matchup of the tournament’s start, with the two teams topping basketball in both engagements & video views for the night. Off the court, the Warriors beat the visiting Mavericks with 3.4 million total gameday engagements, compared to the Mavericks' 763K. Despite that, the Mavs generated sponsorship value more effectively, with an average Promotion Quality of 60.3% versus the Warriors' 56.5%, showcasing their effective content and branding efforts. This game exemplifies how strategic sponsorships and targeted content drive brand engagement and value in the fast-paced sports world. #sportsbiz #sponsorship
The Splash Brothers reunited Tuesday in a heavyweight matchup, pitting Klay Thompson & the Dallas Mavericks against Steph Curry and the Golden State Warriors in the Bay to kick off the 2024-25 NBA Emirates Cup. While Klay draining threes in the pregame shootaround drove more value for partners (according to KORE data) than any other during the game, Chef Curry showed his timelessness and won Google Cloud Player of the Game honors with a 37-6-9 stat line to get the Warriors the win. The sponsorship & social teams for GSW & DAL made the most of the game too, highlighting Klay's return with a successful Kaiser Permanente-branded giveaway, crystal-clear branded features, and the debut of this year's Emirates-stamped NBA Cup Court. Huge shoutout to the GSW sponsorship team for executing top-notch partnerships and delivering strong sponsor ROI through flawless activation. . . . #sportsbiz #sponsorship #socialmedia #warriors #mavericks
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???Sponsorship in Action!?? Even before the final out of the World Series, the Dodgers and their partner brands were ready to leap into action to capitalize on the moment. The Dodgers victory parade – presented by Yaamava' Resort & Casino at San Manuel – drew tens of thousands of attendees and gave them and other Dodgers sponsors brand attachment to the big moment. Other brands, like Raising Cane’s, capitalize on sports success through reactive marketing and rapid endorsement deals. Dodgers star Kiké Hernandez is the latest in a long line of award-winning athletes (including Jrue Holiday, Al Horford, Chloe Kim, and more) to do a post-championship shift at their local Cane’s. Whichever approach you take, don’t let high-visibility championship moments pass your brand by. At KORE, we know brands can take a variety of approaches to sponsorship; we’re here to guide you through it all, making sure you stay on the path to sponsorship success.
I made it out for the Los Angeles Dodgers Championship Parade last Friday - it felt great to celebrate the World Series win with the city I love. For most of the roster, the job was fully done and they could shift into offseason mode... except for Kiké Hernandez. Kiké, a Dodgers fan-favorite, put in a shift this weekend at a local Raising Cane's Chicken Fingers! ?? Cane's has, in my opinion, one of the best sponsorship teams out there, capitalizing on targeted endorsements to drive restaurant traffic. Each new endorsement generates awareness, buzz, custom content, and a surge in day-of purchasing. I compared them to major competitor Chick-fil-A Restaurants - who take a vastly different, still successful approach to sponsorship - on their earned sponsorship value for the past two years. You can see that comparison, as well as a great vid of Kiké at Cane's, below. https://lnkd.in/g9butV-q
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Our new chapter with Two Circles starts now! ????
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We're excited to celebrate the beginning of our shared journey as part of Two Circles with our new KORE logo.
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?? Big congratulations to the Los Angeles Dodgers on their World Series win! Joe Pompliano’s latest breakdown highlights how a decade-long commitment to #analytics has transformed the Dodgers, into the top MLB Franchise. From our data perspective here at KORE, the Dodgers today, are the league's franchise that truly knows their fans best, driving exceptional value for their brand partners. They not only clinched the championship but dominated social engagement this year. ?? With 2.87 million new followers (the highest increase across the league over the last year, and 3x more than the Yankees, in second) and 1.58 billion engagements and video views, they connect with fans at an unprecedented level in the MLB ??. Ready to harness the power of data insights? Learn how KORE’s analytics can help your brand create a winning strategy with partners like the Dodgers, who more than doubled the value delivered to their sponsors this season, on social, against any other MLB team. ?? Request a demo, here >>> https://bit.ly/3rlr6bm https://lnkd.in/gCjpwnCK #SportsBiz #FanIntelligence #DataIntelligence #TheIntelligencePlatform #TwoCircles #SportsMarketing
How The Los Angeles Dodgers Used Analytics To Become MLB's Most Feared Team
huddleup.substack.com
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What happens when a team refuses to settle for lower sponsorship bids? Chelsea Football Club's decision to keep their kit sponsor-free post-Three UK signals a new era of asset value integrity. Discover how this approach affected Three UK’s social value and what rights holders can learn from it. #SportsMarketing #SportsBiz #SponsorshipStrategy #BrandEquity #KOREAdweekWebinar #Adweek
The Price of Integrity: Chelsea's Stand for Sponsorship Value
KORE，发布于领英
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The Los Angeles Dodgers’ quest to the top is as strong as ever! We’re honored to support their growth story, reveal new fan engagement milestones, and watch each game ignite even greater fan connections. "Through KORE’s analytics, Dodgers saw a 30% rise in social engagement across high-profile matchups, pushing new benchmarks." ?? Don’t miss our latest insights featured in the Los Angeles Times here ?? https://bit.ly/3AjLAWL #SportsMarketing #SportsBiz #MarketingData
In the battle of the brands, the Dodgers are strong but Yankees reign supreme
latimes.com