??This was a viral moment for the NBA, driving over 19 million video views and an estimated 93 million total impressions on the 28th. Wembanyama is a rising star in the NBA - the 14th most engaged & viewed NBA player on social media in 2024. Wemby's chess outing was responsible for his 14th, 15th, 18th, and 24th most engaged posts of the year; it's off-court moments like this that turn athletes into global superstars and the NBA capitalized with great video coverage from the street. #sportsmarketing #dataanalytics
The holiday break generously gave us my favorite off-court sports moment of 2024: NBA sophomore phenom Victor Wembanyama of the Spurs (Spurs Sports & Entertainment) stopping by Washington Square Park in New York for some off-day chess with locals ?? ?? Amidst the highly-publicized turbulence in NBA TV ratings this year, the NBA needs the next generation of stars (Wemby, Chet, Ant, Jared McCain, & more) to take the reins from the aging superstars and build teams & personal brands that fans globally want to follow. If you want to hear more about Two Circles data around Wemby's outing (or play a game of our own), I'm on Chess.com as @danieljfoltz!