Kontrol Media

Commerce Media vs. Retail Media Network (RMN): Key Insights for Advertisers Commerce Media leverages data and technology to guide customers across platforms—from discovery to purchase. Ideal for building awareness and reaching audiences wherever they are. Retail Media Network (RMN) focus on targeted ads within a retailer’s ecosystem, converting high-intent shoppers already in the buying mindset. Why It Matters: To achieve maximum impact, you don’t have to choose between the two. Combine their strengths to reach new audiences and drive conversions effectively. ?? This infographic breaks down the core differences and helps you decide how to optimize your advertising strategy for 2025. ?? Pro Tip: A well-rounded ad strategy blends reach with precision targeting—build brand loyalty and drive sales with Kontrol Media by your side. Ready to elevate your approach? Visit our website www.kontrolmedia.com and let’s craft a strategy that fits your brand goals! #CommerceMedia #RetailMedia #AdStrategy #DigitalMarketing #MarketingTips #AdvertisingSuccess #KontrolMedia

What’s shaping the future of ad operations? Thrilled to see?Erin Kapczynski?featured at the?AdMonsters Sell-Side Summit! A great conversation with key insights—what are your thoughts on the biggest challenges and opportunities in ad ops right now? #AdTech #AdOps #SellSideSummit #KontrolMedia #AdMonsters #SellSideSummit #Innovation

Erin Kapczynski, Head of Advertiser Solutions, RE/MAX Media Network, shares how Sell Side Summit Fort Lauderdale was an incredibly valuable experience. ?? She found the event's intimate setting to be the perfect space for meaningful conversations with peers who are navigating the same challenges. Her biggest takeaway? The power of collaboration and connection in tackling shared concerns. Watch her full testimonial.???? Don’t miss out on our next #SellSideSummit—join us in Nashville, Aug. 17-19! https://bit.ly/3ReIat7 . . #AdTech #AdOps #IndustryInsights #AdMonsters #PubForum

Is brand really just a ‘nice-to-have’—or is it the key to long-term growth? In this cut, Erin Kapczynski and Shannon Williams from SSC Consulting, LLC tackle a common mistake many companies have made in the past two years: cutting brand investments to focus solely on short-term revenue. But is that the right move? Brand isn’t just about ads or awareness—it’s about trust. In B2B, decisions often come down to reputation and referrals. When a potential customer hears about a company, they check the website, ask their peers, and if the feedback is solid, they buy. So, should startups and businesses rethink their brand strategy? Watch the full session here: https://lnkd.in/gRfrac5u and let us know—how important do you think brand is in today’s market? #B2BMarketing #BrandTrust #MarketingMindshare #BusinessGrowth #B2B #Marketing #Brand

Remote work has played a significant role in reducing workplace gender discrimination, according to a recent study featured in Forbes by Maria Gracia Santillana. With fewer instances of discrimination reported among remote workers, this research highlights the impact of flexible work arrangements on women’s professional experiences. As we celebrate Women’s Month, this is an important read on how workplace structures influence equity and inclusion. Check out the full article on Forbesfor more insights. #WomensMonth #WorkplaceEquity #RemoteWork #FlexibleWork #WorkFromHome #WomenProtection #KontrolMedia #WFH #Success #Women #GenderDiscrimination

Remote work has played a significant role in reducing workplace gender discrimination, according to a recent study featured in Forbes by Maria Gracia Santillana. With fewer instances of discrimination reported among remote workers, this research highlights the impact of flexible work arrangements on women’s professional experiences. As we celebrate Women’s Month, this is an important read on how workplace structures influence equity and inclusion. Check out the full article on Forbesfor more insights. #WomensMonth #WorkplaceEquity #RemoteWork #FlexibleWork #WorkFromHome #WomenProtection #KontrolMedia #WFH #Success #Women #GenderDiscrimination

A number of studies have found that women can benefit from remote work, due in part to flexible childcare options. But a recent report finds that remote work also protects women from gender discrimination. #success #adviceforsuccess #advice #remotework #workfromhome #genderdiscrimination #women

Branding or performance marketing—which one truly drives growth? The truth is, they work best together. A strong brand fuels better marketing results, while performance tactics maximize impact. Find out why balancing both is key to long-term success. Read the informative infographic from Kontrol Media ↓ #MarketingStrategy #BrandGrowth #KontrolMedia #SaaS #B2B #Marketing #Strategy #Branding #Brand #Growth

Originality isn’t optional—it’s essential. In this digital world flooded with recycled content, standing out means creating something truly unique. Kontrol Media’s advisor, Al Sefati, shares why brands need to rethink their content strategies and diversify beyond Google. Read more on why original content matters and how to stay ahead in today’s digital landscape. ?? #ContentMarketing #SEO #KontrolMedia

Marketing Mindshare - Maximizing Revenue Through Smarter Payments Part 2 Mark Kapczynski, CEO & Co-Founder of Kontrol Media, and Robert Podlesni from Revolv3 continue their deep dive into the future of payments. From streamlining transactions to increasing revenue opportunities, they break down what businesses need to stay ahead. ?? Missed Part 1? https://lnkd.in/gRe7yuap #PaymentsInnovation #BusinessGrowth #KontrolMedia #ROI #Revolv3