Such a pleasure working on this amazing Liquid I.V. activation! Huge thanks to Infillion for the collaboration. Fingers crossed for the award, we’re honored to be finalists! Looking forward to more exciting opportunities to work together in the future. ????
?? We're so excited! The campaign we built for Liquid I.V., in collaboration with their agency Tinuiti and creative shop KOLLECTIFF, is a finalist in MediaPost's Planning and Buying Awards in the CPG category! ?? To celebrate Liquid I.V.'s summer nostalgia-themed flavors last August, this memorable augmented reality campaign took to Major League Baseball (MLB) stadiums with a game where fans could scan a QR code and throw virtual baseballs at packets of the hydration fuel to turn them into a "fireworks show." The experience also made its way to streaming video on desktop and to mobile rich media ads, where users could play the same game wherever they were. Winners are announced April 14 in NYC... we're looking forward it!