Kobie Marketing

BRANDS WHO LEAD IN LOYALTY PICK THE BRAND WHO IS THE LEADER IN LOYALTY.???? We are beyond excited to share that Kobie has been named the ONLY Leader in The Forrester Wave?: Loyalty Services, Q2 2024 Report.?Kobie is also the only loyalty vendor evaluated as a Leader in both The Forrester Wave?: Loyalty Services, Q2 2024 and The Forrester Wave?: Loyalty Technology Solutions, Q1 2023. “With this recognition as a Leader in both Loyalty Technology Solutions and Services Waves, we believe it is clear that Kobie is the partner of choice for global brands that are looking for both expertise and execution to meet our mission and theirs: Growing Enterprise Value through Loyalty.” Said Kobie CEO, Bram Hechtkopf. https://lnkd.in/ehRBDFqh

Join Kobie’s Christine Strowbridge and Katie Cassidy for our upcoming webinar,?“From Holiday Rush to Year-Round Loyalty: Extending Momentum into 2025.” ????December 4th, 1 PM ET ??Online (open to all!) Set the tone for 2025, register now:?https://lnkd.in/gwan4zHQ The holiday rush doesn’t have to end on December 25th. Learn how to turn seasonal shoppers into loyal customers year-round.??? ??Use holiday data to keep the connection alive. ??Build personalized campaigns that drive retention. ??Start Q1 strong with an optimized loyalty approach.

We are proud to share that Kobie has been honored with the Tampa Bay One Award for our commitment to giving back. ???This recognition celebrates our team’s dedication to supporting each other and our community. When hurricanes Helene and Milton struck, Kobie teammates quickly stepped up, raising over $16,000 and providing immediate support for teammates and community members impacted. ? Learn more about how our commitment to giving back strengthens our community: https://lnkd.in/gekR8fGi

At Kobie Marketing, we recently partnered with a client to explore how fostering a sense of community can elevate loyalty programs and drive deeper connections. The key? Ensuring every community-building effort feels authentic to both the brand and its members! Check out my latest article on the key principles for building an authentic and impactful brand community—and how it can transform the way brands engage their members. #LifeatKobie https://lnkd.in/ggQjgiAK

We strongly believe the way to truly differentiate is to tap into the emotional loyalty one feels towards your brand. And tiers are one of the best levers to pull on emotional connections. ?? In today’s edition of 60(ish) Seconds with a Kobian, Lauren Stinson walks us through the evolution of loyalty and how market trends are felt differently within each vertical. Stay tuned for part two! Learn more:?https://lnkd.in/d8zPrhHj

In times of crisis, a program designed to create thoughtful, personalized experiences can fortify the brand’s role as a reliable and ultimately irreplaceable partner in customers’ lives.? ? From emergency discounts to tailored offers, brands that adapt and respond to what customers are going through in real time, come out on top.??? How can loyalty be a lifeline? Explore a POV from Carrie Mann: https://lnkd.in/e9WrcFjb

Members are drawn towards tier structures in loyalty programs – not only for the frequent rewards, but also for the exclusivity and recognition that come with advancing.??? However, endowing status too freely can lead to disengagement if members fail to re-qualify. A well-designed tier structure balances meaningful rewards with a sense of progress, amplifying your program’s emotional impact. Get the full scoop from Dr. JR Slubowski:?https://lnkd.in/eakFfptt

As we head into the new year, many brands face the challenge of maintaining the engagement and?momentum?built during the?holiday?season. In our upcoming webinar, Kobie's Christine Strowbridge and Katie Cassidy will share strategies that we use successfully with our clients: ?Tactics for leveraging?holiday?data, communicating post-holiday?rewards, and creating personalized campaigns that convert seasonal shoppers into year-round loyal members. ?How to optimize your loyalty program for sustained growth in Q1 and beyond, ensuring a strong start to 2025. We’d love for you to join us: https://lnkd.in/gwan4zHQ

With the data from loyalty programs being one of the richest assets, how can it drive value across your organization? ?? In today’s 60(ish) Seconds with a Kobian, Rachel Bicking returns with part two exploring the strategic potential of data.? ? You might be overlooking the full potential of your loyalty program. With the data already at your fingertips, you could unlock new dimensions of value for your brand. Learn more about data products: https://lnkd.in/e3nZPZX8

???Welcome to 60(ish) Seconds with a Kobian. At Kobie, we believe that loyalty is one of the best way to get a comprehensive understanding of your consumer. Today, our EVP of Innovation, Rachel Bicking, introduces how loyalty data is one of the most untapped resources that brands have and how this rich source can be transformed into a powerful asset for your organization.? Stay tuned for part two, where Rachel dives into use cases. In the meantime, find more about Kobie’s view on loyalty data here: https://lnkd.in/e3nZPZX8?