Koalur Opinion

?? AI & Market Research: The Future is Here! It was an absolute pleasure attending the Greenbook Webinar on 2025 Market Research Trends—a session filled with thought-provoking discussions on AI, synthetic data, and the future of consumer insights. ?? Key Takeaways: ? AI is revolutionizing market research, with AI-driven tools becoming the norm in the next 1-2 years. ? Synthetic data is on the rise—Gartner predicts 70% of AI data will be synthetic by the end of the decade—but human insights remain invaluable. ? Social intelligence is becoming a powerful tool, as brands tap into organic conversations on platforms like Reddit and meme culture. ? Data quality & reliability are top concerns in the AI era—ensuring authentic insights will be a priority. One of the most insightful discussions centered around the balance between AI and human expertise—while AI is a game-changer, human connection and interpretation remain irreplaceable. At Koalur.com, we are passionate about helping brands navigate this evolving landscape by delivering high-quality, actionable insights. If you're looking to unlock the power of AI while ensuring data integrity and real consumer connections, we’d love to help! Mike Stevens Nina Glynn Darren T. Karen Lynch Simon Pollock ?? How do you see AI shaping the future of market research? Let's discuss in the comments! ?? #MarketResearch #AI #ConsumerInsights #SyntheticData #SocialIntelligence #Koalur

#Marketresearch companies seeking to enhance their data collection and analysis capabilities should consider partnering with Koalur.com Here's why: Global Reach: With a diverse user base of over 3 million active participants worldwide, Koalur enables access to a wide range of demographics, ensuring comprehensive and representative insights. Transparency: Koalur is committed to providing legal and transparent services, allowing every participant to clearly understand how their efforts are rewarded, thereby building solid trust relationships. High-Quality Insights: By offering real cash rewards for survey participation, Koalur motivates respondents to provide thoughtful and genuine feedback, leading to more accurate and actionable data. User Engagement: Koalur's user-friendly platform ensures a seamless experience for participants, encouraging higher response rates and more reliable data collection. Partnering with Koalur means leveraging a robust platform that prioritizes quality, transparency, and user satisfaction, making it an ideal choice for market research companies aiming to derive meaningful insights from a global audience.

??? Here’s to a New Year brimming with endless possibilities and exciting opportunities! ??? As we bid farewell to this year, we reflect on the growth, challenges, and achievements that shaped our journey. Thank you for your unwavering support and trust—we’re excited to continue this adventure with you in 2025! According to Tellwut polls: ?? 47% plan to stay up until midnight. ?? 38% are looking forward to New Year’s celebrations. ??♂? 32% plan to gather with friends. ?? 20% are setting New Year’s resolutions. Wishing you a safe, joyful, and prosperous New Year! Let’s make 2025 our best year yet. ???? #marketresearch #HappyNewYear hashtag #Welcome2025 hashtag #CheersToNewAdventures #vendors

?? Global Advertising Spend to Hit $1 Trillion by 2025 ?? Imagine stacking dollar bills to the sun and back—that’s how monumental the $1 trillion milestone in global ad spend is. Yet, behind this record-breaking figure lies a less glamorous reality: while data is more abundant than ever, its full potential often feels just out of reach. A recent study by Lotame and Cint dives deep into the challenges marketers and agencies face in today’s digital-first world: ?? First-party data hurdles persist: Even as brands collect more customer data, leveraging it effectively remains a tough nut to crack. ?? Data collaboration platforms are on the rise: Marketers are exploring new ways to connect the dots and unlock meaningful insights. At Koalur, we see an industry at a crossroads—struggling with old challenges but energized by new, transformative solutions. As we enter this new era of advertising, the question isn’t just about how much is spent, but how smartly. How is your organization tackling the ever-changing data landscape? Let’s talk! ?? #DataDrivenMarketing #DigitalTransformation #AdTech

???????? ???????? ?????????? ???????? ?????? ????????? ?? ???????????? ???? ?????????????????????????? ???????? ??????????????????. In 1984, Coca-Cola faced a decline in sales and decided to revamp its iconic drink. After significant market research, over 200,000 people tasted and approved the new, sweeter version of Coke. But when the New Coke was launched, it turned into a complete disaster. Coca-Cola received 400,000+ angry letters from loyal customers. So, what went wrong? ?? They had the data, but missed the insights. Brand loyalty trumps taste. Coke underestimated the emotional connection their customers had with the brand. The taste wasn’t just a flavor—it was a part of their identity and memories. ?? Key takeaway: Never overlook customer emotions and loyalty when making decisions. Data matters, but insights matter more! What do you think? Have you ever seen a brand misstep like this? Share your thoughts ?? #BrandLoyalty #MarketingLessons #CustomerInsights #BusinessCaseStudy #CocaCola #MarketResearch #CustomerExperience #EmotionalMarketing #DataDriven #BrandStrategy #CustomerCentric

?? 2024 Market Trends: What's Shaping the Future? ?? As we step into 2024, the business landscape is evolving faster than ever. Staying ahead means understanding the key trends driving change. Here are the top 5 market trends to watch in 2024: 1?? Generative AI Takes Center Stage From content creation to customer support, AI-driven solutions like ChatGPT, MidJourney, and LangChain are transforming industries. Businesses that leverage AI for personalization and efficiency will gain a competitive edge. 2?? Sustainability Goes Mainstream ?? Consumers are demanding eco-friendly products and services. Green tech, circular economies, and carbon-neutral goals are not optional anymore—they're essential. 3?? Hybrid Work Refined The workplace revolution continues with flexible schedules, enhanced virtual collaboration tools, and AI integration to streamline workflows. Companies investing in employee well-being will attract top talent. 4?? Blockchain Beyond Crypto ?? Blockchain is moving beyond cryptocurrency into supply chain management, healthcare, and digital identity. Transparent and secure systems will redefine trust in the digital age. 5?? Experience-Driven Commerce In 2024, customers value experiences over transactions. Brands must focus on storytelling, community building, and creating memorable touchpoints across digital and physical platforms. ? What does this mean for businesses? Adaptability and innovation will determine success. Whether you're adopting AI, prioritizing sustainability, or enhancing customer experiences, the time to act is now. ?? What trends do you think will shape 2024 the most? Let’s discuss in the comments! #MarketTrends2024 #AIRevolution #SustainabilityMatters #FutureOfWork #DigitalTransformation ????

?? Why Partnering with a Market Research Company is a Game-Changer! In today’s fast-paced business world, data is the new gold ??, and market research companies are the miners?? helping you uncover it! Here's why every business should leverage their expertise: ?? In-Depth Insights: Get a clear understanding of your target audience, competitors, and industry trends to make informed decisions. ?? Strategic Advantage: Gain actionable insights that help you stay ahead of the competition ?? and adapt to market changes quickly. ? Time & Cost Efficiency: Save precious time and resources by relying on experts to gather and analyze data for you. ?? Risk Mitigation: Minimize business risks by validating your ideas and understanding market demand before launching a product/service. ?? Customer-Centric Approach: Build strategies that truly resonate with your audience, ensuring loyalty and long-term success. Whether you're a startup or an established enterprise, partnering with a market research company can unlock opportunities you never knew existed! ?? #MarketResearch #BusinessGrowth #DataDriven #CustomerInsights #StrategicPlanning #BusinessSuccess #Innovation #CompetitiveEdge #Entrepreneurship #BusinessTips #emailmarketing #email #marketing #agency

?? Email Marketing: A Key Player in 2025's Digital Strategy ?? As we move towards 2025, email marketing continues to hold strong as a crucial tool for businesses in the B2C space. In fact, a recent survey found that 60% of senior-level B2C marketers still consider email marketing as a key element of their digital strategy. This demonstrates that email marketing is not just surviving—it's thriving! ?? Why would email marketing be still such a powerhouse in 2025? Personalization & Engagement: In 2024, consumers expect tailored experiences. Emails that provide value and are personalized to the recipient's needs lead to higher engagement rates. ?? ROI Power: Email marketing continues to deliver one of the highest returns on investment compared to other channels, making it a cost-effective choice for businesses of all sizes. ?? Automation & AI: With advancements in AI and automation, marketers can now create dynamic, behavior-triggered campaigns that reach customers with the right message at the right time—without the manual effort. ?? Consumer Trust: Email remains one of the most trusted channels for direct communication, giving brands an edge when building loyalty and trust with their audience. ?? As businesses look to build lasting relationships and drive conversions, email marketing is set to continue as a cornerstone of successful digital marketing strategies in 2024. It’s clear—email isn’t just here to stay, it's evolving with more sophisticated tools to engage and convert your audience! ?? #EmailMarketing #B2C #DigitalMarketing #MarketingStrategy #ConsumerEngagement #2024Trends #ROI #EmailCampaigns #MarketingAutomation #Personalization #AI #DigitalTransformation

On this Thanksgiving Day, the Koalur team would like to express our sincerest gratitude to you. ?? Thank you for your trust and support, which enables us to work together to promote the innovative development of ?? data collection and ?? insight analysis. In the future, we will continue to be committed to providing you with ?? efficient and ?? accurate sample promotion and data services to help you achieve more outstanding business goals. ?? Happy Thanksgiving! From your friends at Koalur

Happy Thanksgiving from Koalur! At Koalur, we're incredibly grateful for our amazing team, our supportive partners, and of course, our wonderful clients! -This Thanksgiving, we're taking a moment to reflect on all that we're thankful for. We're thankful for the opportunity to work with such talented and passionate individuals who are dedicated to making Koalur a success. We're thankful for the partnerships that have helped us grow and reach new heights. And most importantly, we're thankful for our clients who trust us with their business. -We wish you all a day filled with delicious food, good company, and plenty of reasons to be thankful. #Thanksgiving #Grateful #KoalaR #Teamwork #Success P.S. We'd love to hear what you're thankful for in the comments below!