Corporate America is implicated in the election whether they want to be or not.
In my role as Founder & CEO of The Know, I talk to the c-suite of America’s largest companies all day long. Most do not want their company to wade into politics… but American media may be forcing their hands.
In the last three months, the largest U.S. news publications have written about American corporations, in tandem with the election, hundreds of times, with companies like #Microsoft individually mentioned by the largest American publications dozens of times.
The #tech giants are most closely covered, though other industries aren’t off the hook. Household retail brands are commonly covered, with #Walmart leading the pack by a landslide.
With vocal employees and an active press, corporate brands may be implicated in the #election even if they’re silent about it.
[Data: Election-related media mentions from 10-15 large U.S. news publications on selected companies, by industry]
[Example from Reuters, "The National Retail Federation, which represents Walmart (WMT.N), and other companies that account for almost half of container shipping volume, is among the industry groups opposed to Trump's proposed tariffs, and economists say they would reignite inflation."]
[Example from NYT, "Jaxon Steele, 19, who works at Walmart in Butler while attending college at PennWest Clarion in neighboring Clarion County, was sitting near the front of the crowd during the shooting. Although he considers himself solidly Republican and pro-Trump, since the rally he had thought more about the increasingly apocalyptic tone of American politics"]
#corpcomms #employeeactivism #employeecomms #brandreputation
