Known

A few weeks ago, in advance of the hurricanes that ravaged the Southeast, our Media Science team engineered a protocol that integrates FEMA data in real time, enabling our optimization tools to pause media more precisely and immediately in specific zip+4's facing catastrophe. Several agencies have reached out to ask us about this, and we have shared our process openly. It's too important not to. If your agency would like more information so you can use these tools on your own platform, please contact us -- we are happy to share and will do so confidentially.

Fortune reporting today Build-A-Bear Workshop’s “stock is up 14% this year and recently hit a record high. All of its 525 physical stores are now profitable, up from 80% about a decade ago.” Our "The Stuff You Love" campaign is an evolution of our client’s origins from a children’s experience in malls into a beloved destination for teens, adults and families alike. We are so proud to be part of this epic journey as Build-A-Bear: ??Modernizes its brand strategy and narrative, including the brand's first TV campaign in years ?? Elevates customer experience across all platforms, including a more responsive digital platform reflected visually in-store ?? Expands globally with a goal of opening 50 new stores around the world ??Develops an innovation ecosystem of new partners who share the brand’s passion for bringing love and joy to families ?? Develops new original content that brings the brand to life in new ways across emerging platforms to capitalize on its unique position in the entertainment industry ?? Finds new ways to celebrate the incredible employees who bring "The Stuff You Love" to fans every day

Jimmy Butler and Jimmy Butler’s butler have scored a nom. Congrats to our amazing partners at Hulu on our full-court campaign for Hulu+ Live TV being shortlisted for a Clio. With a special shout out to our MVP’s Jimmy Butler and Joseph Marcell. Tap the link to read more. https://lnkd.in/dpDTwjH4

We’re thrilled to welcome Moderna to the Known fam. As Media Agency of Record, we are already deploying Known’s full media capabilities, including our Skeptic(TM) technology, to plan, buy and optimize across all channels.

National Hispanic Heritage Month 2024 is almost over, but most brands are only beginning to fathom the true impact of the fastest-growing consumer cohort in America. That's because, until now, marketers had no reliable way to measure it. Enter "The 2024 Hispanic Brand Love Index," the first comprehensive research study ever to scientifically calculate the revenue impact of brand perception among US Hispanics. Across a broad set of industries, Known used data science and advanced analytics to measure brand affinity, decode the drivers of consumer preference, and predict outcomes for US businesses.? Which brands are crushing it? Which are in jeopardy? What can marketers do about it? Hit us up for the full results and what it means for you.

Last week, our Media Science team developed and deployed a new AI application that detects local emergencies, ascertains threat levels in real time, and enables our Media team to immediately pause or change messaging to affected areas.

National Hispanic Heritage Month 2024 is almost over, but most brands are only beginning to fathom the true impact of the fastest-growing consumer cohort in America. That's because, until now, marketers had no reliable way to measure it. Enter "The 2024 Hispanic Brand Love Index," the first comprehensive research study ever to scientifically calculate the revenue impact of brand perception among US Hispanics. Across a broad set of industries, Known used data science and advanced analytics to measure brand affinity, decode the drivers of consumer preference, and predict outcomes for US businesses. Which brands are crushing it? Which are in jeopardy? What can marketers do about it? Hit us up for the full results and what it means for you.

"WWE NXT has seen multiple special nights over the course of its history, but few could rival its debut on the CW Network." -- Bleacher Report WWE NXT moved to The CW Network this week...and just popped a 44% increase in viewers! Congratulations to our clients on their huge launches for NASCAR Xfinity Series and WWE NXT as they continue to take the network to new heights. Our Media team is proud to be The CW’s trusted AOR, bringing brand-new, breakthrough media strategies to life as we support their record-breaking success. https://lnkd.in/eKbFKDYE

We are thrilled to announce the launch of Known’s Experiential practice, led by Jennifer Ochsner (Estebo) & Mark Feldstein. Ad Age reports: “The key to Known’s experiential strategy is causal modeling, which the independent, employee-owned agency uses to help marketers better understand the different factors that influence a consumer’s behavior.” Thank you to Ollie Zimmermann and our advanced analytics team, whose advancements in Causal Modeling are creating a unique advantage for our clients, helping them make smarter and more impactful brand marketing investments than ever. https://lnkd.in/ehxnFjnM

Today our Media team is launching a brand new campaign with our clients at #Shakeshack and fantastic creative partners at PREACHER. The campaign leverages our Skeptic? technology to plan, buy, and scientifically optimize across CTV, social, OOH and more. Check it out!