Knowmad Digital Marketing

Are tariffs impacting your 2025 marketing plans? With ongoing trade shifts, many businesses are reassessing their strategies.

Measuring ROI isn’t just about proving that marketing works—it’s about making smarter decisions that drive growth. As Diona Kidd points out, too many businesses think their campaigns are working but don’t have the data to back it up. Without clear tracking, it’s impossible to know where to invest more and where to pivot. A strong ROI strategy starts with: ?? Defining what success actually looks like. ?? Using the right tools (CRM, analytics, dashboards) to track impact. ?? Aligning marketing performance with real business outcomes. Tracking ROI doesn’t have to be overwhelming, but it does have to be intentional. What’s one marketing metric you wish you had better visibility into? #ROI #MarketingStrategy #DataDriven #BusinessGrowth

?? "Growing a business isn’t about working harder—it’s about working smarter." It’s easy to get caught up in the hustle—pushing more ads, sending more emails, attending more trade shows. But is all that effort actually driving growth? Real growth doesn’t come from doing more. It comes from doing the right things. That’s where strategic thinking comes in. When your marketing strategy is aligned with your business goals and market trends, everything changes: ? You stop wasting time on tactics that don’t work. ? You focus on the channels that reach the right audience. ? You see progress that’s measurable and meaningful. Strategic thinking isn’t flashy, but it works. It’s the “growth hack” that turns marketing into a driver of real business outcomes. ?? What’s one strategy that’s worked best for your business? Let’s swap ideas in the comments—we’d love to hear what’s been a game-changer for you. #MarketingStrategy #GrowthHacks #BusinessGrowth #WorkSmarterNotHarder

?? Marketing Without a Plan is Just Guesswork We see it all the time—businesses diving into ads, trade shows, and social media without a clear strategy. As Kerri East points out, without a plan, it’s easy to waste time and budget on efforts that don’t drive real growth. A well-crafted marketing plan isn’t about doing more—it’s about doing the right things with purpose. It ensures that every marketing move supports business goals, engages the right audience, and delivers measurable results. ? Are your marketing efforts aligned with your business objectives? ? Do you have a clear roadmap, or are you reacting to what’s urgent? ?? We’d love to hear: What’s one thing you’ve done to make your marketing more strategic? Drop your thoughts below! #MarketingStrategy #BusinessGrowth #StrategicPlanning #IndustrialMarketing

?? Wasting Money on Ineffective Initiatives Trade shows, ads, overhyped campaigns—how much of your budget gets burned on efforts that overpromise and underdeliver? Wasted spend doesn’t just hurt your bottom line—it’s time and energy you can’t get back. Instead, focus your budget on: ? Efforts that drive measurable results. ? Channels proven to engage your target audience. ? Strategies aligned with both sales and marketing goals. ?? How do you decide what’s worth the spend? Share your approach below! #MarketingROI #IndustrialGrowth #Leadership

?? **Your Website is More Than a Digital Brochure—It’s a Growth Engine** Matt Edens, our Director of Search, nailed it: SEO isn’t just about rankings—it’s about making sure your website is working as hard as you do. For industrial businesses, a website should be a **revenue-generating machine**, but too often, we see: ? Content that doesn’t match what buyers are searching for. ? Slow load times that drive potential customers away. ? A disconnect between visibility and actual conversions. SEO is how you fine-tune your website to ensure it **attracts the right audience, engages them, and turns them into leads.** When every part of your site is optimized—from keywords to UX to speed—you’re not just driving traffic, you’re driving **business growth.** ?? What’s the biggest challenge your website is facing right now? Let’s talk in the comments. #SEO #IndustrialGrowth #DigitalMarketing #SearchVisibility #LeadGeneration

Our founder and managing partner William McKee shares insights on marketing's evolving role in industrial B2B. While some sectors face challenges, manufacturing and distribution companies are discovering marketing's strategic potential through unified revenue teams and data-driven approaches. Read his perspective on transforming marketing from a lead factory into a strategic growth driver:

?? The Cost of Siloed Sales and Marketing Here’s a common industrial scenario: Sales does all the heavy lifting. Marketing (if it exists) operates in the background, running campaigns disconnected from revenue. The result? ?? Unqualified leads waste sales’ time. ?? Marketing budgets burn on ineffective channels. ?? Valuable customer data stays trapped in silos. When sales and marketing align, everything changes: ?? Leads improve. ?? Campaigns connect to revenue. ?? Your revenue engine works smarter, not harder. ?? How aligned are your teams? What’s stopping them from working together? Let’s chat. #SalesAndMarketing #RevenueAlignment #IndustrialGrowth

?? "Your sales and marketing teams might be working hard, but are they working together?" Our Managing Partner, William, hit the nail on the head with this post. Disconnection between sales and marketing is one of the biggest barriers to growth we see with industrial businesses. It’s not about lack of effort—it’s about lack of alignment. When these teams aren’t on the same page, businesses face: ? Wasted time chasing unqualified leads. ? Campaigns that fail to drive meaningful revenue. ? Missed opportunities to grow. At Knowmad, we’re all about breaking down those silos. By creating shared goals, fostering collaboration, and connecting efforts with tools like HubSpot, we help businesses unlock their full potential. ?? What’s the one thing your sales and marketing teams could do better together? Let’s hear your thoughts! #SalesAndMarketing #IndustrialGrowth #Alignment #RevenueSuccess

? Hitting the Limit: When Sales Teams Can’t Scale Your sales team is maxed out. The deals they’re closing are great, but the only way to grow seems to be adding more bodies—and that comes with skyrocketing labor and commission costs. This isn’t scaling—it’s just survival. To grow predictably, you need scalable systems that: ? Generate qualified leads consistently. ? Free up sales to focus on closing, not prospecting. ? Reduce reliance on headcount growth. ?? Sound familiar? What’s been your team’s biggest roadblock to scalability? Let’s discuss. #SalesGrowth #IndustrialBusiness #Leadership