KNOREX

??Knorex – Unifying Advertising Execution Experience??? Orchestration across multiple channels to reach your audience is challenging. Knorex changes that. Our advanced AI-powered platform brings programmatic, search, social, video, and more into one streamlined experience, empowering you to seamlessly create, optimize, and track campaigns across channels. Our AI technology streamlines your workflow by helping you optimize campaigns across multiple channels, unifying audience data and delivering actionable insights in real time. This means you can have wider reach of your desired audience, adjust campaigns on the go based on performance, and make data-backed decisions—all without the onerous setups and operation complexities. Curious to see how Knorex can redefine your advertising? ??Learn more: https://www.knorex.com/ ??Request a demo: https://lnkd.in/gwi3jRcP #Knorex #GoXPO #UnifyToSimplify #UniversalAdvertising #UniversalMarketing

Proud to share Knorex’s latest R&D achievement! Our research team has made significant strides in understanding and addressing the challenges of online hate detection. This new study sheds light on how detection models sometimes misinterpret content, mixing up negative sentiments or unintentionally emphasizing stereotypes, which can affect accuracy. By improving these models, we’re helping create a safer, more respectful online space where brands can feel confident in their digital presence. It’s a great example of our ongoing commitment to innovation in brand safety. #Knorex #BrandSafety #DigitalAdvertising #Research #OnlineSafety

?? Knorex's R&D Team Advances the Fight Against Online Hate ?? The Knorex R&D team has a long-standing dedication to working on areas related to online hate speech and the broader topic of brand safety. We are proud to share our R&D team's latest research publication on "Disentangling Hate Across Target Identities.” In this paper, our researchers systematically examined the pitfalls of large language models in detecting hate speech (HS). ?? Key Findings: ? Bias in Detection: Experiments demonstrate that HS detectors often assign higher hatefulness scores based solely on the mention of specific target minorities. ? Confusion of Emotions: These models frequently mix up hatefulness with emotional polarity. ? Stereotype Correlation: The accuracy of HS detectors is strongly linked to the intensity of stereotypes. This groundbreaking work opens new avenues for the research community to improve the robustness of HS detectors and mitigate inherent biases. It is a significant step forward in creating safer online environments and enhancing our brand safety solutions. At Knorex, we have invested significant amount of efforts and resources to build a strong research culture since our inception. We are committed to applying state-of-the-art technology to ensure our ads are displayed in the right context, protecting brands from potentially harmful online content. This paper highlights our recent advancements in brand safety. ?? Huge congratulations to Dr. Aneesh Moideen Koya, Ph.D. and Dr. Yiping Jin for their exceptional work! ?? Read the full paper here: https://lnkd.in/ghfwjY9A #HateSpeechDetection #BrandSafety #Knorex #Research #OnlineSafety

This year, our amazing team in India celebrated Diwali with vibrant energy and joyful spirits. ?? ? From decorating the office with colorful rangoli designs to enjoying delicious meals together, the atmosphere was filled with laughter and camaraderie. ? We capped off the festivities by capturing wonderful moments outdoors. ???? ? A huge thanks to everyone who made this celebration so special. It’s the moments like these that strengthen our team bonds and remind us of the vibrant culture we share. Here’s to many more celebrations together! ? Wishing a sparkling and wonderful Diwali from Knorex Team to all.? ? ? #Diwali2024 #TeamSpirit #OfficeCelebration #knorex #goxpo #unifytosimplify #universaladvertising #universalmarketing

?? Renewal of Our EDAA Trust Seal! ?? At Knorex, we are committed to transparency, compliance with data privacy laws, and putting our consumers first. We are delighted to share that our EDAA (European Interactive Digital Advertising Alliance) Trust Seal has been successfully renewed, verified by the independent auditor ABC UK, demonstrating our continued commitment to delivering responsible data-driven advertising across Europe. As part of this commitment, we are proud to highlight the role of the EDAA in guiding consumers. The EDAA provides the essential ‘AdChoices Icon’ – a recognizable symbol that guides consumers to the Your Online Choices (https://lnkd.in/gxvhPjvz) portal. Through this resource, consumers can easily learn how their data is used in digital advertising and make informed decisions about personalized ads. With our renewed EDAA Trust Seal, Knorex reaffirms its commitment to clear communication and responsible data practices, empowering consumers with the knowledge and control they deserve. #TrustSeal #EDAA #ABC #Knorex #AdChoices #DataTransparency #GoXPO #UnifyToSimplify

???Reflections on The Gathering Summit 2024!??? What an exhilarating experience! The Gathering Summit 2024 was really an eye opener, with a melting pot of ideas and inspiration that will serve us well into the future. A big shoutout to everyone who made this event possible including our special guests Axel Dumont, Jennifer Kyles and Scott Dyck, PhD. who have enlivened the panel session. Special thanks goes to The Gathering Summit team for the superbly organized event! One of the topics of great discussion and sharing was on how AI can be used to power automation and optimization. This is a topic that is close to our hearts as it has been an area of focus for Knorex where we have developed multiple capabilities and technologies that make use of AI to power creatives generation, dynamic creative optimization (DCO), budget and strategy optimization, and many more. Let us continue the conversation and collaborate to bring our ideas to life—there is so much more ahead! #TheGatheringSummit #ai-automation #dco #GoXPO #UnifyToSimplify #UniversalAdvertising #UniversalMarketing #Innovation #Networking

?? Harness AI to Transform Your Advertising with Knorex at The Gathering Summit 2024!??? We are thrilled to invite you to join the panel discussion at The Gathering Summit on Wednesday, October 23rd, titled "Streamlining Success: Leveraging AI to Optimize Advertising Campaigns,” where our colleague Jason Dillon will be moderating the session. ?? Panelists: Axel Dumont @ Over the Rainbow Advising Services Jennifer Kyles @ Skican LTD. Scott Dyck, PhD @ Medicure Abhishek Kumar @ Knorex Also, we will be hosting an Agency Mixer on Thursday, October 24th. Be sure to visit our booth located in the Fairmont Conference Center, available Wednesday afternoon through Friday evening, where you can connect with our team, including Mario Catanzaro and Cole Thomas, and discover how we can help you simplify your cross-channel online advertising to automate and work towards your goals. We look forward to learning from the various sessions, networking with industry peers, and exchanging knowledge on how AI is transforming the advertising landscape.??? Let’s connect and explore new horizons together!??? Learn more about The Gathering Summit (https://lnkd.in/e28wVrF) and get your tickets today!???? #TheGatheringSummit #Knorex #BrandLeadership #GoXPO #UnifyToSimplify #UniversalAdvertising #UniversalMarketing #Innovation #Networking

?? Join Us at The Gathering Summit 2024 to Simplify Advertising and Empower Your Brand??? We are proud to be one of the sponsors of The Gathering Summit 2024, a unique and transformative experience now in its 11th year. This year, it is happening from October 23-25 in the breathtaking setting of Banff, Alberta, Canada. The Gathering Summit has become the ultimate platform for visionaries, brand builders, and change-makers from the likes of Airbnb, the NHL, Disney, Netflix, Amazon, Spotify, and more, coming together to share their expertise and build lasting legacies. Knorex Team – Jason Dillon, Mario Catanzaro, Cole Thomas, Abhishek Kumar will be there to share our cutting-edge cross-channel advertising solutions. We would love to connect with you to see how our solutions can help to simplify your marketing efforts to accelerate your business growth! ?? ?? Get your tickets and https://lnkd.in/gsqvEUsM and we will see you there! #TheGatheringSummit #Knorex #BrandLeadership #GoXPO #UnifyToSimplify #UniversalAdvertising #UniversalMarketing #Innovation #Networking

Ready to grow? Meet Jason Dillon from KNOREX! As Head of Business Expansion, he’s all about pushing the boundaries with innovative programmatic advertising solutions that make digital marketing a breeze for brands. With a history of driving double-digit revenue increases and experience in senior roles at The New York Times and Berkshire Hathaway Media, Jason knows what it takes to grow businesses to the next level. ??? Don’t miss your chance to hear from him at The Gathering! Grab your Sessions pass: https://heyor.ca/CLIti8

?? Knorex Partners with Eyeota to Expand Unique Data Coverage ?? We are excited to announce our further step forward in data augmentation! Knorex has partnered with Eyeota, bringing their high-quality, global audience data directly to our clients. This collaboration opens up new possibilities for precision targeting and deeper customer insights. ?? Eyeota is a trusted provider of addressable, privacy-compliant audience data, helping marketers reach new customers, enhance analytics, and boost omnichannel campaign performance. Brands across the world leverage Eyeota’s solutions to enrich insights and transform audience engagement across channels. With Oracle Data Cloud exiting advertising business, Knorex is expanding our data partnerships to keep our clients ahead of the curve. Eyeota’s unique data coverage plays a pivotal role in delivering this value. ?? Data Partners: Interested in collaborating? Let’s explore how we can drive success together: https://lnkd.in/gTff8Fma ?? Marketers: Want to see how Eyeota’s data can elevate your campaigns on XPO? Reach out for a personalized demo today: https://lnkd.in/gwi3jRcP #DMP #AdTech #Knorex #Eyeota #GoXPO #UnifyToSimplify #UniversalAdvertising #UniversalMarketing