Knockaround

Knockaround had an unforgettable experience at this year’s TCS New York City Marathon. From connecting with racers at the expo to joining the Pitch and Run NYC shakeout run, it was incredible to be part of such a vibrant running community. We loved seeing our sunglasses make the cut in so many pre-race outfit checks, and witnessing the Knockaround spirit on the course was something special. A huge thanks to everyone who stopped by and shared in the excitement. We can’t wait to return next year to support, celebrate, and, of course, cheer for every runner.

Kick off your TCS New York City Marathon weekend with us! ??♂? Join us Friday, November 1st, at 9 AM at Bluestone Lane Chelsea Piers Café for a pre-marathon shakeout run, hosted in partnership with our friends at Pitch and Run. All runners can try on a pair of Knockaround shades before we hit the trail, and we’ll have coffee waiting for you post-run. We’d love to see you there! ???? Sign up here: https://lu.ma/ra6crosf

We’re excited to announce our new, multi-year partnership with the PGA TOUR making Knockaround the Official Eyewear of the?PGA TOUR?and?PGA TOUR Champions?through 2029! Starting in 2025, you’ll be able to find Knockaround merchandise in PGA TOUR Fan Shops during the FedExCup Season and at select TPC Network facilities. We’re also thrilled to bring fresh content, exclusive fan experiences, and player ambassadorships to the TOUR. Stay tuned for more details on our activations at PGA TOUR events nationwide. Here’s to a hole-in-one partnership!

This past weekend, Knockaround was thrilled to be a VIP sponsor at the Del Mar Wine + Food Festival. We had a blast styling out festival-goers with some of our most popular shades and met a lot of amazing people along the way. A special thank you goes out to the insanely talented Chef Claudia Sandoval for helping bring the Knockaround experience to a whole new audience. It was a fantastic weekend of food, fun, and style.

#18 on the Ad Age list of "top 20 brands catching Gen Z’s attention right now"! Right up there with some of the biggest names in the corporate world! This is the result of the relentless effort the entire team at Knockaround has put in as of late. I am humbled to work alongside so many talented and passionate people, all of whom truly care about this brand and products that we create. The beautiful thing is that we all firmly believe that we are just getting started. Can't wait to see where this ride continues to take us, but as long as it's with this crew, I'm grateful to be on the journey. ?? https://lnkd.in/gmRttpw8

The Knockaround team has been working so crazy hard and it’s amazing to see the impact they are making. Knockaround was just named to Ad Age’s list of the “top 20 brands catching Gen Z’s attention right now.” One step above Apple Pay and two above Hulu. Sorry, Tim Cook. We will try to take it easy on you going forward. For all those DTC brands out there thinking the mountain is too high, start climbing. https://lnkd.in/edXyiBfe

Hey basketball fans! We’re stoked to officially announce our upcoming National Basketball Association (NBA) Collection! With sunglasses for all 30 NBA teams, plus a pair for USA Basketball (just in time for summer), fans can rep their favorite squads all year long. After all, ball is life. ? Not only will this partnership bring Knockaround to a broader audience, but this means that Knockaround now has official collections with the Big Four leagues in the United States—NBA, MLB, NFL, and NHL. ? Stay tuned for more exciting updates about the official Knockaround x NBA Collection!

Knockaround has entered the world of golf, and we found the perfect guys to partner with: Joel Dahmen and Geno Bonnalie. This PGA-tournament-winning duo knows that the true value in golf is the fun and the memories—but that doesn’t stop Joel from hitting bombs and sinking jaw-dropping putts. With Knockaround’s new golf sunglasses soon to be released, the timing couldn’t be better to make these two Knockaround’s newest brand ambassadors. Joel and Geno worked with us from Day 1 on making sure our new sport sunglasses, the Flight Paths, were dialed in, ensuring the Knockterra+ color-enhancing lenses would help every golfer, no matter their handicap. Needless to say, they turned out perfectly. Stay tuned for more on the release of our new line of golf sunglasses, and learn more about this partnership here: https://lnkd.in/gDTkZZB7

We're hiring! Knockaround is looking for an E-Commerce & Digital Marketing Manager who will be responsible for managing the day-to-day operations of our e-commerce platform as well as implementing effective strategies to increase online sales and customer retention. This position is full-time and in-person at our San Diego headquarters. Sound like a dream job for you or someone you know? Apply here! https://bit.ly/3O9lSrv

Runners, take your mark, get set, GO! — Knockaround is extremely proud to be the new Exclusive and Official Sunglasses Partner of New York Road Runners, the TCS New York City Marathon, the United Airlines NYC Half, and the RBC Brooklyn Half.? ? Yes, you read that correctly. Knockaround will now be a part of some of the most storied, highly-attended, exciting races in the world—and we can't wait to see you there.? ? Knockaround has always had a great relationship with the running community. Something about that vibrant, lively, energetic group of folks just clicks with our vibe (go figure!). Partnering with New York Road Runners is another giant step in our mission to connect with more and more runners from all over the world, and we couldn't be more stoked about it.? ? Read more about this partnership here: https://lnkd.in/gby4gmb9 #running #sponsorship #eyewear #sunglasses #nycmarathon #knockaround