We're excited to welcome Lori Cox, MBA to the Knack team! ?? With 15+ years in marketing and sales, an Executive MBA, and a Six Sigma Green Belt certification, Lori is a proven strategist who knows how to drive revenue and challenge outdated marketing playbooks. Her innovative approach and collaborative mindset make her a perfect fit for our team. But Lori’s expertise goes beyond business—she’s also a certified meditation and Ayurveda instructor and a wellbeing coach. When she’s not crafting next-level growth strategies, she’s helping others find their zen. ?? Get ready for big ideas, real results, and maybe even a mindfulness tip or two along the way! Join us in giving Lori a warm welcome.??
Knack Collective
营销服务
Seattle，Washington 4,222 位关注者
We’re a new breed of B2B marketing agency, with proven expertise driving partner channel growth.
关于我们
Knack Collective is a new breed of B2B marketing agency. With people as our catalyst, we help our clients modernize their partner marketing programs and operations to deliver more repeatable, scalable co-marketing and co-sales solutions, resulting in radical growth and business transformation. We bring over a decade of expertise in channel partner engagement and activation, giving our team a deep understanding of partner program operations, co-marketing and co-sell tactics, as well as joint-value-prop-based creative, campaigns and content at scale (some might say it's our knack). Using our proprietary methodology, we can help you analyze your partner programs through a commercial, customer and competitive lens, then recommend specific strategies to help increase partner engagement and profitability. Inclusive by design, we foster a workspace where all voices are considered, and divergent points of view are encouraged. We see ourselves as partners to our clients, and we invest in their business goals, ensuring that our work helps deliver on key objectives. Client and employee success are the ultimate metrics for Knack to thrive, and what drives our growth mindset, and company culture.
- 网站
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https://www.knackcollective.com
Knack Collective的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Seattle，Washington
- 类型
- 私人持股
- 创立
- 2018
- 领域
- Business Strategy、Marketing、Strategy、Content、Analytics、Program Development、Advertising 、Partner Marketing、Creative、Media、b2b marketing、Content marketing、go-to-market strategy和technology marketing
地点
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主要
获取路线
2132 3rd Avenue
Suite 222
US，Washington，Seattle，98121
Knack Collective员工
动态
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Today, we celebrate the incredible women who lead, create, and inspire—at Knack Collective and beyond.?? International Women’s Day is a reminder to uplift and amplify the voices shaping the future. To the women breaking barriers, driving change, and making an impact every day—we see you, we appreciate you, and we’re grateful for you. ?? #InternationalWomensDay #IWD2025
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At Knack Collective, we know great work takes great people—and luckily, we’ve got the best! ?? Today, on Employee Appreciation Day, we’re tipping our hats to the brilliant minds, creative thinkers, and all-around rockstars who make our agency truly special. ?? Your talent, passion, and dedication?? knack ? ?us off our feet every day. Thank you for bringing your A-game, supporting each other, and making magic happen. ?? #EmployeeAppreciationDay #ThankYou
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First impressions matter! ?? 47% of recipients decide whether to open an email based solely on the subject line alone. If email is part of your lead nurture or outreach programs and it's not performing the way you'd like, you might need to take a look at your subject lines. Want to improve your open rates? Try a free tool like subjectline.com to test and optimize your subject lines before you hit send. Want to dig deeper into your email/nurture strategy? Book a strategy session with us here: https://lnkd.in/gqJtN54v #EmailMarketing #MarketingTips #B2BMarketing #LeadNurture
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Sometimes, you have to let go to grow. ?? In B2B and partner marketing, we often stick with what’s comfortable: the same GTM motions, channels, and short-term wins. But as our CEO Catherine Bye challenges us to consider, what could we achieve if we let go of outdated habits and make room for smarter, more scalable strategies? What’s one thing you think B2B marketers should stop doing to create more impact? Drop your thoughts below! ?? #B2BMarketing #PartnerMarketing #GrowthMindset #MarketingStrategy
Passionate Founder & CEO, Knack Collective | Business Visionary | Growth Strategist | E&Y Entrepreneur of the year finalist
Last year, my daughter embarked on a month-long trip to Vietnam with her 8th-grade class. No devices. No social media. No way to contact us. The trip, a capstone experience marking her transition to high school, was designed to foster critical thinking and independence. But the night before she left, we gathered at the school for a Farewell Ceremony, where all parents were asked a powerful question: ?? What is one thing you will let go of to create opportunities for your children to grow? It hit me hard. I realized that I wasn’t just supporting her growth by what I taught her—I was also shaping it by what I was preventing her from doing. Holding on too tightly, solving problems for her, or assuming she wasn’t ready could all hold her back from proving what she was capable of. With all the challenges and changes shaping the marketing landscape this year, I started to think:?? Where else do we need to let go in order to move forward? In #B2B marketing —especially in #partnermarketing— we often default to what’s familiar: ? Repeating last year’s tactics instead of experimenting with fresh GTM plays ? Running many ad hoc marketing projects when integrated, scalable programs could drive more impact ? Relying on the same engagement channels while buyers’ behaviors shift ? Prioritizing short-term lead gen over long-term ecosystem trust and influence But what if we challenged ourselves to let go of outdated habits to make room for something better? For my daughter, that space allowed her to navigate new cultures, make independent decisions, and come back with a fresh sense of confidence. For us as marketers, letting go of the old can open the door to smarter, more agile, and scalable strategies—the kind that actually move the needle. ? In marketing, what do you think we should STOP doing to create more impact? Drop your thoughts in the comments! ?? #B2BMarketing #PartnerMarketing #GrowthMindset #MarketingInnovation
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?? Roses are red, violets are blue… Knack Collective wouldn’t be here without YOU! ?? Our annual Valentine’s tradition is back—a little love letter to the wins, partnerships, and creativity that made our hearts skip a beat this year. Swipe to see the wins what we’re crushing on. ?? Here’s to even more creativity, connections, and success in 2025! ???? #HappyValentinesDay #B2BMarketing #PartnerMarketing
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With 72% of marketers agreeing that high-quality content is the key to improving brand presence, it’s clear that impactful storytelling and valuable insights matter more than ever. ?? At Knack Collective, we help brands stand out by creating content that connects, engages, and delivers results. Check out some of the past work: https://lnkd.in/dXpVqQAy #B2BMarketing #ContentMarketing #PartnerMarketing #MarketingStrategy
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Sales kickoff season is here, but how do you ensure that the momentum lasts beyond Q1? ?? The key to long-term success isn’t just a great SKO—it’s continuous alignment between marketing and sales. ?? In our latest blog, we break down how B2B teams can move beyond surface-level collaboration to drive measurable revenue impact this year. From shared KPIs to AI-powered insights, discover what it takes to turn strategy into sales. ?? Read more: https://lnkd.in/eD4agJVj #B2BMarketing #SalesAlignment #MarketingStrategy #RevenueGrowth #partnermarketing #cosell
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Excited to share a glimpse of the impactful work we’ve been creating with Amazon Web Services (AWS)! ??? From brand and marketplace growth to events and partner education, our multi-year collaboration continues to drive innovation and meaningful results. ?? Like what you see? ?? Let’s create something great together. Connect with us today: https://lnkd.in/gqJtN54v #AWS #MarketingInnovation #B2BMarketing #DemandGeneration #partnermarketing
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May the Year of the Snake bring you wisdom, prosperity, and boundless opportunities! ???? At Knack Collective, we’re embracing the new year with intention and gratitude. Here’s to a year of growth, connection, and success for us all. Happy Lunar New Year! #LunarNewYear #YearOfTheSnake
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