KMRO Enterprises

?? EMPOWERING PLAY: STRATEGIC MARKETING AND COMMUNICATION FOR THE ADVANCEMENT OF WOMEN'S SPORTS ?? Women’s sports are on the rise, and it’s more important than ever to ensure that we’re strategically marketing and communicating the value of these incredible athletes and teams. ?? In our latest blog, we dive deep into how brands and advertisers are seizing the opportunities created by the growth of women’s sports to craft meaningful campaigns that resonate with today’s audience. From engaging fans to boosting visibility, the potential is limitless. ?? Discussion Questions: ? How are brands and advertisers leveraging the momentum of women’s sports to build impactful marketing campaigns? ? What are some of the most effective communication strategies to promote women’s sports and elevate sponsorships and media coverage? This is a must-read for anyone passionate about sports marketing, gender equality in athletics, or the future of women’s sports. Join the conversation and let’s keep pushing the boundaries of what’s possible! #WomensSports #Marketing #CommunicationStrategy #Sponsorship #GenderEquality #SportsMarketing #Empowerment

How COVID-19 Reshaped Sports Marketing – What’s Still Sticking in 2025? ? The pandemic forced sports marketers to innovate fast. But now that things are “back to normal,” are the ideas born from COVID still relevant? Here’s what changed: ? 1?? Digital First: Virtual fan experiences and live-streamed events were a necessity—are brands still prioritizing digital engagement, or is in-person back on top? 2?? Crisis Communication: During COVID, brands got more human and transparent. Are we keeping that empathetic approach, or has the urgency to return to “normal” led to a shift? 3?? Sponsorships: Flexibility was key during the pandemic. Are brands still focusing on adaptable sponsorships, or have they reverted to big, traditional deals? 4?? Athlete Advocacy: Athletes used their platforms more during COVID to drive conversations around social issues. Is this trend sticking, or are brands taking a step back? 5?? Fan Engagement: Virtual events and behind-the-scenes content kept fans engaged when stadiums were closed. Are brands still prioritizing these digital experiences, or is it all about live events now? ? ?? What’s your take? Are the innovations born out of COVID still driving sports marketing, or are we shifting back to the old ways? Share your thoughts!

How Recent Tariffs Could Impact Sports Marketing & Brand Deals The recent implementation of tariffs introduces a new layer of complexity to the sports marketing landscape. By proactively assessing and adjusting strategies, sports marketers can navigate these challenges, turning potential obstacles into opportunities for innovation and deeper consumer connection. 1?? Higher Costs: Increased production costs could lead to higher prices for merchandise and sponsorships. 2?? Sponsorship Shifts: Brands might focus more on domestic partnerships to avoid international cost increases. 3?? Changing Consumer Behavior: Economic uncertainty from tariffs could affect consumer spending and brand strategies. 4?? Focus on Local: Brands may turn to domestic sports events and partnerships to boost local engagement. ?? Key Takeaways: Adapt supply chains, renegotiate sponsorships, and focus on local partnerships to stay ahead in a shifting economic landscape. Note: The information presented is based on recent reports and is subject to change as new developments occur. #SportsMarketing #Sponsorships #WomenInSports

Agents, we get it, you’re focused on negotiations, contracts, and making sure your athletes get the best deals. But branding, media strategy, and sponsorship positioning? That’s a whole different game. Most athletes need more than just representation, they need visibility. That’s where we come in. We work alongside agents to build out marketing, PR, and brand strategy so your clients stand out and attract more opportunities. You don’t have to navigate PR alone. If you're looking to strengthen your roster’s marketability, let’s connect.

Where the magic happens ? #SportsMarketing #PRGameStrong #KMRO

Most sports agents are great at what they do, but they’re not publicists. Marketing and PR require a different skill set, and if you’re not a marquee player, those opportunities won’t just fall into your lap. Athletes need to start thinking like businesses and building teams that match their goals. A strong brand opens doors, and that takes strategy, storytelling, and the right connections. If you're ready to take control of your narrative and grow beyond the game, let’s talk. ?? #KMRO #WinWithKMRO #SportsMarketing

Now booking The Champ ?? Opportunities: ? Brand Deals ? Modeling ? Events/Appearances/Speaking Engagements [email protected] #NowBooking #KMRO #WinWithKMRO #sportsmarketing

Welcome to the team, Jacey. ?????????? #KMRO #SportsMarketing

FOR IMMEDIATE RELEASE CONTACT: Kyiia Rollag KMRO Enterprises [email protected] Houston Wrestler and Katrina Survivor Claims Championship Title, Reflects on New Year’s Tragedy and New Orleans Resilience Houston, Texas – Overcoming injury and personal adversity, DeQuincy Carter—known to fans as Mysterious Q—secured the World Championship Title at New Texas Pro Wrestling on December 28, 2024. This monumental achievement at one of Houston’s many premier professional wrestling promotions places Carter among a lineage of champions who have gone on to wrestle for AEW and other major promotions, solidifying his status as a Texas pillar. Carter’s victory is not only a testament to his perseverance but also a poignant moment as the nation reflects on the tragic events that unfolded in New Orleans on New Year’s Day. The pro wrestler, who affectionately refers to New Orleans as “Q Orleans,” has deep ties to the city that shaped his identity and fueled his drive. “Winning this title is a personal milestone, but my heart is with the people of New Orleans,” said Carter. “After losing my home during Hurricane Katrina and being relocated to Texas, I know firsthand the strength and resilience of that community. The spirit of New Orleans—my heritage, my history—cannot be broken. This victory is for them. There’s a saying in New Orleans that if one makes it, we all make it.” Carter’s journey from a young teen uprooted by Katrina to a celebrated champion in Texas pro wrestling epitomizes resilience. The challenges he faced in rebuilding his life after the storm instilled in him an unyielding determination that now defines his career. With this latest victory, Carter continues to inspire fans across the country, blending the world of pro wrestling with a broader narrative of strength and community. His story stands as a powerful reminder of the perseverance required to overcome life’s greatest challenges. For interviews and additional information, please contact: Kyiia Rollag PR & Advisory Consultant (409) 834-3229 [email protected] winwithkmro.com

This semester, I had the privilege of taking the "FISU World University Games International Lecture Series" at the University of Nebraska-Lincoln. For those unfamiliar, the FISU Games are like the Olympics for college athletes, with the next event set for Germany in 2025. During this course, we explored how major sporting events shape economies, cultures, and even global politics. From the Gulf Region’s massive investments in sports infrastructure to the rise of esports and sustainable event planning, the insights from thought leaders like Professor Simon Chadwick completely reshaped how I view the intersection of sports, media, and economic strategy. How can sports transcend entertainment to drive real-world impact? What opportunities does this present for athletes, businesses, and even marketers like us? I dive into these questions and more in my latest article. ???Check it out and let me know what you think! #SportsMarketing #SportsEconomics #FISUGames #Sustainability #MediaInnovation