Kloss Creatives PR

In case you missed it: Saalt CEO Cherie Hoeger talks about her heritage, the best advice she's ever received, and why there's no better time to be a Latina entrepreneur in this in-depth interview for The Newsette. Be inspired by her story here: https://lnkd.in/gHwY-pFA

Look out for our client GentleDrop — the only clinically proven solution for eye drops — in the February print issue of Prevention! Co-founder Ashley Hayden, MD, a board-certified eye surgeon, talks about the science behind eye "sleep" and exactly how to treat it. If you're a Prevention subscriber, you can sneak a peek at the digital edition here: https://lnkd.in/giKazjXy

The dynamic and high-energy fitness industry demands a striking presence to stand out. When you achieve that brand awareness, it becomes a powerful catalyst for helping even more people reach their fitness goals. We have experience working with celebrity trainers, large fitness chains, and fitness-focused publications. Our team understands the nuances of the fitness industry at its core and have a track record of working closely with renowned celebrity trainers, major fitness chains, and influential fitness-focused publications. Most importantly, we are dedicated to maximizing your brand's exposure and impact in the fitness industry. #publicrelations #mediarelations #fitnessindustry #fitness #gymindustry #personaltrainer

Here are three things your PR team should not be saying to journalists: 1. "Please send me feedback at your earliest convenience." 2. "Would you be interested in featuring this company?" 3. "I saw your recent article about glassware. Would you like to consider my company for a glassware article?" ?? Read why here: https://lnkd.in/gJ-E7e7i

Yes, healthy can be delicious! Working Against Gravity's delicious crispy feta fried eggs were featured in Fit & Well. ?? Get the recipe and read the full review here: https://lnkd.in/gm6ndEy8 #foodmedia #foodbrands #cpg #recipes #mediacoverage

Is your company ready for Black Friday and last-minute holiday media coverage? The eCommerce holiday season has expanded over the years (it now kicks off in October, rather than Black Friday!), which has provided even more opportunities to get in on content for the season. However, your PR team's strategic planning and relationship building with the right editors, producers, and writers is key. #publicrelations #mediarelations #prindustry #marketing #holidayshopping #blackfriday

Nothing brings people together quite like food and drinks, which your company already knows well if you're in the industry. You went into this field not just to make sales, but to create connections between your customers. We admire the love and care our F&B clients bring to tables around the world — and believe that the exceptional work in this industry deserves to not only be tasted, but also seen on a large scale. Whether you're in specialty beverages, gourmet cuisine, or snacks, we're passionate about sharing your story and expertise through tailored PR and design services. Learn more about the industries we provide PR management for: https://lnkd.in/gSAR77PS #prstrategy #foodandbeverage #cpgbrands #cpg #consumerpackagedgoods #healthysnacks #foodindustry

Enjoy PR insights, tips, and more — delivered straight to your inbox! Subscribe to our monthly newsletter to receive the latest from the Kloss Creatives PR team: https://lnkd.in/gz7MjEcz #publicrelations #mediarelations #industrynewsletter #prindustry #marketing #marketingnewsletters

Are you getting the coverage you want in 2024 holiday gift guides quite yet? Now is a prime time to get in on the media buzz building around holiday shopping — which our team can make happen for you. Within our first 90 days of outreach for Paul John Indian Caffeine Co., we coordinated nearly 20 brand placements in publications including Buzzfeed (which named Paul John Indian Caffeine Co. a top Asian-owned brand), Best Products, Popular Science, TourScanner, Luxury Florida, Best Life, and 6sqft, including several "best of" eCommerce lists for gift-driven holidays. #holidayshopping #blackfriday2024 #marketingstrategy #mediastrategy #publicrelations

If it’s been a while since you developed your customer personas, take this opportunity to reevaluate and refresh them. This will guide your PR strategy and overall integrated marketing communications. Refer to your latest sets of customer data (and make sure it’s clean, reliable data), conduct focus groups to gather anecdotal evidence and capture the voice of your audience, and complete market and competitive research to determine how your brand stands apart. Even your loyal customers may have different goals than they did five years ago, as our world and the marketplace are constantly transforming — and as a result, so is customer behavior. Read more about shaping your integrated marketing communications here: https://lnkd.in/g2mmXY25 #integratedmarketingcommunications #marketingstrategy #customerpersonas #consumerinsights #marketing #publicrelations